Tools & Wizards About Us
superdry.co.za screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

superdry.co.za

Superdry: Authentic Premium Style- Mens & Womens Clothing - Superdry SA

Page Load Speed

6.2 sec in total

First Response

459 ms

Resources Loaded

4.3 sec

Page Rendered

1.4 sec

superdry.co.za screenshot

About Website

Click here to check amazing Superdry content. Otherwise, check out these important facts you probably never knew about superdry.co.za

Shop Superdry’s iconic range of mens and womens clothing and discover our obsession with detail and passion for unique style. Shop Now And Get 15% Off your First Purchase plus free delivery in SA.

Visit superdry.co.za

Key Findings

We analyzed Superdry.co.za page load time and found that the first response time was 459 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

superdry.co.za performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

17/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value4,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.336

33/100

15%

TTI (Time to Interactive)

Value25.1 s

0/100

10%

Network Requests Diagram

www.superdry.co.za

459 ms

ndg1ajlieu

87 ms

gtm.js

152 ms

custom-new.css

69 ms

new.css

67 ms

Our browser made a total of 202 requests to load all elements on the main page. We found that 62% of them (125 requests) were addressed to the original Superdry.co.za, 27% (54 requests) were made to Cdn.shopify.com and 2% (5 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Cdn.shopify.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 706.8 kB (4%)

Content Size

19.2 MB

After Optimization

18.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Superdry.co.za main page is 19.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 18.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 617.3 kB

  • Original 704.7 kB
  • After minification 629.3 kB
  • After compression 87.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 75.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 617.3 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 84.8 kB

  • Original 18.0 MB
  • After minification 17.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Superdry images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 825 B

  • Original 359.4 kB
  • After minification 359.4 kB
  • After compression 358.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.8 kB

  • Original 94.6 kB
  • After minification 94.6 kB
  • After compression 90.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Superdry.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 93 (48%)

Requests Now

194

After Optimization

101

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 194 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Superdry. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 48 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.superdry.co.za

www.superdry.co.za

459 ms

ndg1ajlieu

ndg1ajlieu

87 ms

gtm.js

gtm.js

152 ms

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69 ms

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67 ms

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89 ms

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custom.css

80 ms

constants.js

constants.js

83 ms

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82 ms

global.js

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100 ms

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87 ms

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101 ms

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95 ms

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100 ms

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102 ms

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108 ms

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82 ms

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91 ms

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102 ms

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79 ms

popup.css

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120 ms

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125 ms

css2

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80 ms

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137 ms

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106 ms

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Accessibility Review

superdry.co.za accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

superdry.co.za best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

superdry.co.za SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Superdry.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Superdry.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

superdry.co.za

Open Graph data is detected on the main page of Superdry. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: