Tools & Wizards About Us
surfstore.co.uk screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

surfstore.co.uk

Windsurfing, Kitesurfing, and Surfing Equipment - Surfstore

Page Load Speed

3.3 sec in total

First Response

257 ms

Resources Loaded

2.8 sec

Page Rendered

187 ms

surfstore.co.uk screenshot

About Website

Welcome to surfstore.co.uk homepage info - get ready to check Surfstore best content for United Kingdom right away, or after learning these important things about surfstore.co.uk

Surfstore - - Windsurfing Watersports Accessories Wetsuits Women Specific Equipment Kitesurfing Harnesses, Windsurf and Kitesurf Clearance & Special Offers Open Water Swimming Buoyancy Aids and Impact...

Visit surfstore.co.uk

Key Findings

We analyzed Surfstore.co.uk page load time and found that the first response time was 257 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster. This domain responded with an error, which can significantly jeopardize Surfstore.co.uk rating and web reputation

Performance Metrics

surfstore.co.uk performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value300 ms

79/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value5.8 s

67/100

10%

Network Requests Diagram

surfstore.co.uk

257 ms

www.surfstore.co.uk

824 ms

stylesheet.css

239 ms

stylesheet_css_buttons.css

161 ms

stylesheet_tpp.css

164 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 68% of them (36 requests) were addressed to the original Surfstore.co.uk, 13% (7 requests) were made to Worldpay.com and 11% (6 requests) were made to Support.worldpay.com. The less responsive or slowest element that took the longest time to load (977 ms) belongs to the original domain Surfstore.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 211.4 kB (25%)

Content Size

837.7 kB

After Optimization

626.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Surfstore.co.uk main page is 837.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 578.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 17.5 kB

  • Original 22.3 kB
  • After minification 18.7 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.5 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.5 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 15.0 kB

  • Original 578.3 kB
  • After minification 563.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Surfstore images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 160.7 kB

  • Original 213.6 kB
  • After minification 158.1 kB
  • After compression 52.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 160.7 kB or 75% of the original size.

CSS Optimization

-78%

Potential reduce by 18.3 kB

  • Original 23.5 kB
  • After minification 17.4 kB
  • After compression 5.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Surfstore.co.uk needs all CSS files to be minified and compressed as it can save up to 18.3 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (41%)

Requests Now

44

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Surfstore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

surfstore.co.uk

surfstore.co.uk

257 ms

www.surfstore.co.uk

www.surfstore.co.uk

824 ms

stylesheet.css

stylesheet.css

239 ms

stylesheet_css_buttons.css

stylesheet_css_buttons.css

161 ms

stylesheet_tpp.css

stylesheet_tpp.css

164 ms

stylesheet_woz.css

stylesheet_woz.css

162 ms

prototype.js

prototype.js

486 ms

scriptaculous.js

scriptaculous.js

231 ms

lightbox.js

lightbox.js

396 ms

plusone.js

plusone.js

59 ms

jscript_tpp.js

jscript_tpp.js

317 ms

effects.js

effects.js

160 ms

builder.js

builder.js

83 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

25 ms

VISA.gif

VISA.gif

91 ms

visa_electron.gif

visa_electron.gif

94 ms

visa_debit.gif

visa_debit.gif

96 ms

mastercard.gif

mastercard.gif

99 ms

maestro.gif

maestro.gif

101 ms

JCB.gif

JCB.gif

97 ms

poweredByWorldPay.gif

poweredByWorldPay.gif

102 ms

header_bg.jpg

header_bg.jpg

164 ms

logo.gif

logo.gif

163 ms

button_search.gif

button_search.gif

161 ms

section_header.gif

section_header.gif

165 ms

blue-arrow.gif

blue-arrow.gif

167 ms

facebookicon.png

facebookicon.png

169 ms

Home.feature71.jpg

Home.feature71.jpg

399 ms

Home.feature81.jpg

Home.feature81.jpg

484 ms

windsurfing.jpg

windsurfing.jpg

327 ms

kitesurfing.jpg

kitesurfing.jpg

334 ms

gift.jpg

gift.jpg

329 ms

surfing.jpg

surfing.jpg

411 ms

junior.jpg

junior.jpg

493 ms

wetsuit.jpg

wetsuit.jpg

494 ms

harness.jpg

harness.jpg

495 ms

womens.jpg

womens.jpg

561 ms

basket.gif

basket.gif

571 ms

wssswat10.jpg

wssswat10.jpg

882 ms

tensteps.jpg

tensteps.jpg

977 ms

redwhippak16.jpg

redwhippak16.jpg

890 ms

redflowpak16.jpg

redflowpak16.jpg

900 ms

ga.js

ga.js

33 ms

__utm.gif

__utm.gif

22 ms

loading.gif

loading.gif

656 ms

closelabel.gif

closelabel.gif

665 ms

VISA.gif

VISA.gif

170 ms

visa_electron.gif

visa_electron.gif

167 ms

visa_debit.gif

visa_debit.gif

166 ms

JCB.gif

JCB.gif

165 ms

mastercard.gif

mastercard.gif

166 ms

maestro.gif

maestro.gif

167 ms

print_stylesheet.css

print_stylesheet.css

164 ms

Accessibility Review

surfstore.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best Practices

surfstore.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

surfstore.co.uk SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Surfstore.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Surfstore.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

surfstore.co.uk

Open Graph description is not detected on the main page of Surfstore. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: