Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

swishclothing.com.au

swishclothing.com.au

Page Load Speed

12.1 sec in total

First Response

1.1 sec

Resources Loaded

10.4 sec

Page Rendered

563 ms

swishclothing.com.au screenshot

About Website

Welcome to swishclothing.com.au homepage info - get ready to check Swishclothing best content for Australia right away, or after learning these important things about swishclothing.com.au

Swish Clothing is a premier online store carrying major designer brands and clothing including party dresses, bridesmaid dresses, evening dresses and formal dresses.

Visit swishclothing.com.au

Key Findings

We analyzed Swishclothing.com.au page load time and found that the first response time was 1.1 sec and then it took 10.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

swishclothing.com.au performance score

0

Network Requests Diagram

swishclothing.com.au

1139 ms

css

67 ms

calendar-win2k-1.css

529 ms

styles.css

578 ms

ro.css

573 ms

Our browser made a total of 160 requests to load all elements on the main page. We found that 23% of them (37 requests) were addressed to the original Swishclothing.com.au, 53% (85 requests) were made to D32n8q8x877vc4.cloudfront.net and 6% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (4.1 sec) relates to the external source D32n8q8x877vc4.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (34%)

Content Size

5.3 MB

After Optimization

3.5 MB

In fact, the total size of Swishclothing.com.au main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 144.9 kB

  • Original 171.0 kB
  • After minification 159.2 kB
  • After compression 26.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 144.9 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 122.0 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swishclothing images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 1.1 MB

  • Original 1.4 MB
  • After minification 1.2 MB
  • After compression 381.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 73% of the original size.

CSS Optimization

-86%

Potential reduce by 498.8 kB

  • Original 579.3 kB
  • After minification 445.5 kB
  • After compression 80.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swishclothing.com.au needs all CSS files to be minified and compressed as it can save up to 498.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 97 (65%)

Requests Now

149

After Optimization

52

The browser has sent 149 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swishclothing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

SEO Factors

swishclothing.com.au SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swishclothing.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Swishclothing.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swishclothing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: