21.1 sec in total
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We analyzed Swissmedia.ch page load time and found that the first response time was 310 ms and then it took 20.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.
swissmedia.ch performance score
Our browser made a total of 20 requests to load all elements on the main page. We found that 95% of them (19 requests) were addressed to the original Swissmedia.ch, 5% (1 request) were made to Promo.parallels.com. The less responsive or slowest element that took the longest time to load (19.7 sec) belongs to the original domain Swissmedia.ch.
Page size can be reduced by 17.3 kB (21%)
In fact, the total size of Swissmedia.ch main page is 83.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 66.4 kB which makes up the majority of the site volume.
Potential reduce by 8.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.7 kB or 75% of the original size.
Potential reduce by 5.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swissmedia images are well optimized though.
Potential reduce by 152 B
Potential reduce by 3.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swissmedia.ch needs all CSS files to be minified and compressed as it can save up to 3.4 kB or 72% of the original size.
We found no issues to fix!
swissmedia.ch SEO score
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swissmedia.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swissmedia.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph description is not detected on the main page of Swissmedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: