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swlgroup.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

swlgroup.co.uk

Retail Productivity Improvement Specialists - SWL Group International Ltd

Page Load Speed

2.6 sec in total

First Response

214 ms

Resources Loaded

1.9 sec

Page Rendered

485 ms

swlgroup.co.uk screenshot

About Website

Click here to check amazing SWL Group content. Otherwise, check out these important facts you probably never knew about swlgroup.co.uk

SWL are specialists in Retail Productivity Improvement, optimising store operations for partners in some of the UK’s largest retailers.

Visit swlgroup.co.uk

Key Findings

We analyzed Swlgroup.co.uk page load time and found that the first response time was 214 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

swlgroup.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value27.6 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.715

7/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

swlgroup.co.uk

214 ms

swlgroup.com

514 ms

style.css

87 ms

css

60 ms

e7ea5e97dd.js

114 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Swlgroup.co.uk, 62% (31 requests) were made to Swlgroup.com and 10% (5 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (735 ms) relates to the external source Swlgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (18%)

Content Size

9.4 MB

After Optimization

7.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Swlgroup.co.uk main page is 9.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 9.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 35.7 kB

  • Original 47.4 kB
  • After minification 45.6 kB
  • After compression 11.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.7 kB or 75% of the original size.

Image Optimization

-18%

Potential reduce by 1.6 MB

  • Original 9.0 MB
  • After minification 7.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, SWL Group needs image optimization as it can save up to 1.6 MB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-19%

Potential reduce by 65.2 kB

  • Original 351.4 kB
  • After minification 351.4 kB
  • After compression 286.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 65.2 kB or 19% of the original size.

CSS Optimization

-7%

Potential reduce by 2.3 kB

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 29.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Swlgroup.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (62%)

Requests Now

42

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of SWL Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

swlgroup.co.uk

swlgroup.co.uk

214 ms

swlgroup.com

swlgroup.com

514 ms

style.css

style.css

87 ms

css

css

60 ms

e7ea5e97dd.js

e7ea5e97dd.js

114 ms

script.js

script.js

52 ms

style-index.css

style-index.css

171 ms

style.min.css

style.min.css

331 ms

styles.css

styles.css

247 ms

jquery.min.js

jquery.min.js

43 ms

player.js

player.js

57 ms

js

js

95 ms

js

js

76 ms

slimmenu.min.css

slimmenu.min.css

255 ms

flexslider.css

flexslider.css

255 ms

jquery.flexslider.js

jquery.flexslider.js

256 ms

jquery.slimmenu.js

jquery.slimmenu.js

255 ms

comment-reply.min.js

comment-reply.min.js

328 ms

wp-polyfill.min.js

wp-polyfill.min.js

424 ms

index.js

index.js

441 ms

hooks.min.js

hooks.min.js

423 ms

i18n.min.js

i18n.min.js

423 ms

index.js

index.js

440 ms

index.js

index.js

439 ms

js

js

138 ms

api.js

api.js

61 ms

index.js

index.js

440 ms

webfontloader.js

webfontloader.js

76 ms

log

log

473 ms

e7ea5e97dd.css

e7ea5e97dd.css

74 ms

font-awesome-css.min.css

font-awesome-css.min.css

11 ms

swl-group-logo.svg

swl-group-logo.svg

157 ms

customer-census-slider.png

customer-census-slider.png

494 ms

productivity-studies-slider-v3.png

productivity-studies-slider-v3.png

478 ms

retail-solutions-services-slider.png

retail-solutions-services-slider.png

569 ms

ccx-solutions-slider.png

ccx-solutions-slider.png

537 ms

ccx-leisure-slider-homepage.png

ccx-leisure-slider-homepage.png

497 ms

swl-home-image-1.png

swl-home-image-1.png

676 ms

swl-home-image-2.png

swl-home-image-2.png

650 ms

swl-retail-brands.png

swl-retail-brands.png

674 ms

VisionR_SWL_Logos_White_BG_Website_v2.png

VisionR_SWL_Logos_White_BG_Website_v2.png

582 ms

transforming-workforce-article.png

transforming-workforce-article.png

709 ms

cashierless-stores-article.png

cashierless-stores-article.png

735 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30e0.ttf

22 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFmQkEk30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFmQkEk30e0.ttf

28 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFkQl0k30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFkQl0k30e0.ttf

32 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFkpl0k30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFkpl0k30e0.ttf

33 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

16 ms

slider-arrow-prev.svg

slider-arrow-prev.svg

85 ms

slider-arrow-next.svg

slider-arrow-next.svg

86 ms

Accessibility Review

swlgroup.co.uk accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

swlgroup.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

swlgroup.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swlgroup.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Swlgroup.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

swlgroup.co.uk

Open Graph data is detected on the main page of SWL Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: