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beat.thedrum.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

beat.thedrum.com

The latest Marketing, Advertising, Digital & Media news | The Drum

Page Load Speed

4.4 sec in total

First Response

331 ms

Resources Loaded

4 sec

Page Rendered

113 ms

beat.thedrum.com screenshot

About Website

Visit beat.thedrum.com now to see the best up-to-date Beat The Drum content for India and also check out these interesting facts you probably never knew about beat.thedrum.com

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Visit beat.thedrum.com

Key Findings

We analyzed Beat.thedrum.com page load time and found that the first response time was 331 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

beat.thedrum.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value21.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value41.4 s

0/100

25%

SI (Speed Index)

Value36.6 s

0/100

10%

TBT (Total Blocking Time)

Value39,560 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.142

78/100

15%

TTI (Time to Interactive)

Value86.6 s

0/100

10%

Network Requests Diagram

beat.thedrum.com

331 ms

www.thedrum.com

145 ms

us

1734 ms

colorbox.css

21 ms

thedrum.base.css

17 ms

Our browser made a total of 162 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Beat.thedrum.com, 70% (113 requests) were made to Thedrum.com and 15% (24 requests) were made to Img01.thedrum.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Thedrum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 574.4 kB (47%)

Content Size

1.2 MB

After Optimization

639.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Beat.thedrum.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. CSS take 517.3 kB which makes up the majority of the site volume.

HTML Optimization

-9%

Potential reduce by 10 B

  • Original 108 B
  • After minification 108 B
  • After compression 98 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. This web page is already compressed.

Image Optimization

-4%

Potential reduce by 19.1 kB

  • Original 454.1 kB
  • After minification 435.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Beat The Drum images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 134.6 kB

  • Original 242.7 kB
  • After minification 242.7 kB
  • After compression 108.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 134.6 kB or 55% of the original size.

CSS Optimization

-81%

Potential reduce by 420.7 kB

  • Original 517.3 kB
  • After minification 445.8 kB
  • After compression 96.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Beat.thedrum.com needs all CSS files to be minified and compressed as it can save up to 420.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 122 (78%)

Requests Now

156

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 156 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beat The Drum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

beat.thedrum.com

beat.thedrum.com

331 ms

www.thedrum.com

www.thedrum.com

145 ms

us

us

1734 ms

colorbox.css

colorbox.css

21 ms

thedrum.base.css

thedrum.base.css

17 ms

thedrum.layout.css

thedrum.layout.css

14 ms

thedrum.menu.css

thedrum.menu.css

19 ms

thedrum.footer.css

thedrum.footer.css

15 ms

thedrum.social.css

thedrum.social.css

21 ms

jquery-ui-1.8.14.custom.css

jquery-ui-1.8.14.custom.css

27 ms

jquery.tooltip.css

jquery.tooltip.css

21 ms

gemini-scrollbar.css

gemini-scrollbar.css

22 ms

fivestar.css

fivestar.css

23 ms

ctools.css

ctools.css

30 ms

flexslider.css

flexslider.css

29 ms

fbconnect.css

fbconnect.css

31 ms

panels.css

panels.css

33 ms

system.base.css

system.base.css

31 ms

system.menus.css

system.menus.css

34 ms

system.messages.css

system.messages.css

33 ms

system.theme.css

system.theme.css

35 ms

award.css

award.css

35 ms

award_entry.css

award_entry.css

36 ms

award_mostawarded.css

award_mostawarded.css

39 ms

drummediaplayer.css

drummediaplayer.css

38 ms

comment.css

comment.css

39 ms

profilehub.css

profilehub.css

40 ms

creative_review.css

creative_review.css

42 ms

date.css

date.css

58 ms

datepicker.1.7.css

datepicker.1.7.css

43 ms

drum_slideshow.css

drum_slideshow.css

44 ms

event.css

event.css

45 ms

featured.screen.css

featured.screen.css

47 ms

field.css

field.css

48 ms

jobsearch.screen.css

jobsearch.screen.css

49 ms

knowledge_bank.screen.css

knowledge_bank.screen.css

49 ms

jquery.imagemap.css

jquery.imagemap.css

50 ms

mostpopular.screen.css

mostpopular.screen.css

52 ms

font-awesome.css

font-awesome.css

17 ms

jquery.min.js

jquery.min.js

53 ms

gpt.js

gpt.js

31 ms

jquery-ui.min.js

jquery-ui.min.js

78 ms

mydrum.css

mydrum.css

46 ms

node.css

node.css

44 ms

opinion_listing.screen.css

opinion_listing.screen.css

46 ms

search.css

search.css

45 ms

thedrum_admin.css

thedrum_admin.css

46 ms

uc_attribute.css

uc_attribute.css

46 ms

uc_file.css

uc_file.css

46 ms

uc_order.css

uc_order.css

44 ms

uc_product.css

uc_product.css

45 ms

uc_roles.css

uc_roles.css

41 ms

uc_store.css

uc_store.css

43 ms

user.css

user.css

43 ms

video-js.css

video-js.css

43 ms

viralvideo.css

viralvideo.css

48 ms

voting.css

voting.css

45 ms

jquery.rating.css

jquery.rating.css

43 ms

views.css

views.css

42 ms

jquery.ui.core.min.css

jquery.ui.core.min.css

45 ms

jquery.ui.theme.min.css

jquery.ui.theme.min.css

44 ms

jquery.ui.button.min.css

jquery.ui.button.min.css

46 ms

jquery.ui.resizable.min.css

jquery.ui.resizable.min.css

45 ms

jquery.ui.dialog.min.css

jquery.ui.dialog.min.css

46 ms

thedrum.old.css

thedrum.old.css

43 ms

ckeditor.css

ckeditor.css

50 ms

thedrum.edition.css

thedrum.edition.css

52 ms

print.css

print.css

51 ms

jquery.once.js

jquery.once.js

103 ms

drupal.js

drupal.js

253 ms

jquery.cookie.js

jquery.cookie.js

173 ms

jquery.form.min.js

jquery.form.min.js

173 ms

ajax.js

ajax.js

248 ms

jquery_update.js

jquery_update.js

175 ms

autocomplete_widget.js

autocomplete_widget.js

270 ms

company.js

company.js

328 ms

creative_review.js

creative_review.js

268 ms

drum_slideshow.js

drum_slideshow.js

269 ms

event.js

event.js

323 ms

jquery.featured.js

jquery.featured.js

330 ms

job_search.js

job_search.js

325 ms

jquery-numvalidate.js

jquery-numvalidate.js

325 ms

marketo_ma.js

marketo_ma.js

328 ms

jquery.tabs.js

jquery.tabs.js

397 ms

mydrum.js

mydrum.js

399 ms

news.js

news.js

398 ms

newsletter.js

newsletter.js

397 ms

uc_file.js

uc_file.js

400 ms

video.js

video.js

627 ms

viralvideo.js

viralvideo.js

469 ms

voting.js

voting.js

470 ms

jquery.metadata.js

jquery.metadata.js

471 ms

jquery.rating.js

jquery.rating.js

543 ms

linkit.js

linkit.js

473 ms

progress.js

progress.js

545 ms

index.js

index.js

543 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

635 ms

drum-media-component.js

drum-media-component.js

548 ms

editentity-dialog.js

editentity-dialog.js

624 ms

font-awesome.min.css

font-awesome.min.css

8 ms

fivestar.js

fivestar.js

626 ms

fivestar.ajax.js

fivestar.ajax.js

627 ms

jquery.flexslider.js

jquery.flexslider.js

773 ms

fbconnect.js

fbconnect.js

690 ms

linkitDialog.js

linkitDialog.js

686 ms

pubads_impl_82.js

pubads_impl_82.js

7 ms

googleanalytics.js

googleanalytics.js

633 ms

container.html

container.html

9 ms

jquery.tooltip.js

jquery.tooltip.js

563 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

565 ms

jquery.lazyload.mini.js

jquery.lazyload.mini.js

638 ms

drum_google_map.js

drum_google_map.js

576 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

542 ms

general.js

general.js

550 ms

jquery.lwtCountdown-1.0.js

jquery.lwtCountdown-1.0.js

550 ms

jquery-jcarousellite.min.js

jquery-jcarousellite.min.js

622 ms

gallery.js

gallery.js

562 ms

include_twitter.js

include_twitter.js

575 ms

quantcast_tracking.js

quantcast_tracking.js

584 ms

include_most_popular_async.js

include_most_popular_async.js

582 ms

analytics.js

analytics.js

9 ms

cse.js

cse.js

25 ms

linkid.js

linkid.js

6 ms

collect

collect

5 ms

collect

collect

92 ms

cse.js

cse.js

73 ms

0.jpg

0.jpg

50 ms

hulk-hogan-london_2.jpeg

hulk-hogan-london_2.jpeg

238 ms

0.jpg

0.jpg

82 ms

0.jpg

0.jpg

65 ms

0.jpg

0.jpg

72 ms

bg.png

bg.png

24 ms

tv-twitter1_1.jpg

tv-twitter1_1.jpg

211 ms

crowdtap.jpg

crowdtap.jpg

212 ms

invasionofthebodysnatchers-emailable.jpg

invasionofthebodysnatchers-emailable.jpg

238 ms

pope.jpg

pope.jpg

253 ms

soundcloud-logo.png

soundcloud-logo.png

309 ms

kickdrip.jpg

kickdrip.jpg

377 ms

screen_shot_2016-03-18_at_3.45.46_pm.png

screen_shot_2016-03-18_at_3.45.46_pm.png

220 ms

mc_saatchi_0.jpg

mc_saatchi_0.jpg

388 ms

window_and_duke_basketball_-_google_search.jpg

window_and_duke_basketball_-_google_search.jpg

395 ms

dru.jpg

dru.jpg

401 ms

iab_tech_fronts.png

iab_tech_fronts.png

413 ms

tumblr_inline_o45f6j2m5v1qhxx5s_540.gif

tumblr_inline_o45f6j2m5v1qhxx5s_540.gif

476 ms

jillian_mercado.png

jillian_mercado.png

539 ms

screen_shot_2016-03-18_at_8.24.09_am.png

screen_shot_2016-03-18_at_8.24.09_am.png

604 ms

messi_huawei.jpg

messi_huawei.jpg

573 ms

img_8364_1.jpg

img_8364_1.jpg

681 ms

simpsons.jpg

simpsons.jpg

581 ms

gvgca6kqcmrdqgloiwd9.jpg

gvgca6kqcmrdqgloiwd9.jpg

644 ms

compton.jpg

compton.jpg

698 ms

soc-med-logos_2.jpg

soc-med-logos_2.jpg

925 ms

sxsw.jpg

sxsw.jpg

747 ms

wired_michael_rundle_apple_news.jpg

wired_michael_rundle_apple_news.jpg

799 ms

trinity_mirror_1.jpg

trinity_mirror_1.jpg

808 ms

ads

ads

58 ms

jsapi

jsapi

44 ms

ga-audiences

ga-audiences

34 ms

default+en.css

default+en.css

6 ms

default.css

default.css

37 ms

default+en.I.js

default+en.I.js

12 ms

default.css

default.css

8 ms

Accessibility Review

beat.thedrum.com accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

beat.thedrum.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

beat.thedrum.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Beat.thedrum.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Beat.thedrum.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

beat.thedrum.com

Open Graph description is not detected on the main page of Beat The Drum. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: