Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

targetmarket.com

TargetMarket | A Digital Marketing Agency in Charleston, SC

Page Load Speed

4.1 sec in total

First Response

190 ms

Resources Loaded

2.6 sec

Page Rendered

1.3 sec

targetmarket.com screenshot

About Website

Visit targetmarket.com now to see the best up-to-date Target Market content for United States and also check out these interesting facts you probably never knew about targetmarket.com

TargetMarket is a growth-focused marketing agency whose mission is to propel your brand forward through comprehensive digital marketing solutions.

Visit targetmarket.com

Key Findings

We analyzed Targetmarket.com page load time and found that the first response time was 190 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

targetmarket.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

51/100

10%

LCP (Largest Contentful Paint)

Value16.9 s

0/100

25%

SI (Speed Index)

Value18.4 s

0/100

10%

TBT (Total Blocking Time)

Value40,000 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.084

93/100

15%

TTI (Time to Interactive)

Value62.2 s

0/100

10%

Network Requests Diagram

targetmarket.com

190 ms

targetmarket.com

1161 ms

css

124 ms

TM-Nav-Logo.svg

278 ms

rocket-loader.min.js

454 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 89% of them (48 requests) were addressed to the original Targetmarket.com, 9% (5 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Targetmarket.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (25%)

Content Size

4.5 MB

After Optimization

3.4 MB

In fact, the total size of Targetmarket.com main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 965.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 139.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 965.9 kB or 87% of the original size.

Image Optimization

-5%

Potential reduce by 164.7 kB

  • Original 3.4 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Target Market images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 2.9 kB

  • Original 37.9 kB
  • After minification 37.9 kB
  • After compression 35.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 6 (14%)

Requests Now

43

After Optimization

37

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Target Market. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Accessibility Review

targetmarket.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

targetmarket.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

targetmarket.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Targetmarket.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Targetmarket.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Target Market. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: