Tools & Wizards About Us
teamdetroit.com screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

teamdetroit.com

IIS Windows Server

Page Load Speed

2.4 sec in total

First Response

262 ms

Resources Loaded

1.4 sec

Page Rendered

680 ms

teamdetroit.com screenshot

About Website

Click here to check amazing Teamdetroit content for United States. Otherwise, check out these important facts you probably never knew about teamdetroit.com

Team Detroit is a WPP owned U.S. ad agency recognized by Advertising Age as being one of the 10 best.

Visit teamdetroit.com

Key Findings

We analyzed Teamdetroit.com page load time and found that the first response time was 262 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

teamdetroit.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.7 s

99/100

25%

SI (Speed Index)

Value1.1 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.1 s

100/100

10%

Network Requests Diagram

www.teamdetroit.com

262 ms

fonts.css

274 ms

application-c5d96677f73b1a34692f8017021d17c6.css

149 ms

modernizr-5921295fcb8e511edea71a58febca399.js

125 ms

js

106 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 42% of them (23 requests) were addressed to the original Teamdetroit.com, 40% (22 requests) were made to and 7% (4 requests) were made to Scontent.cdninstagram.com. The less responsive or slowest element that took the longest time to load (465 ms) belongs to the original domain Teamdetroit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 548.6 kB (17%)

Content Size

3.1 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Teamdetroit.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 17.3 kB

  • Original 22.9 kB
  • After minification 22.8 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.3 kB or 75% of the original size.

Image Optimization

-1%

Potential reduce by 13.4 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Teamdetroit images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 178.1 kB

  • Original 357.1 kB
  • After minification 357.0 kB
  • After compression 179.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 178.1 kB or 50% of the original size.

CSS Optimization

-43%

Potential reduce by 339.7 kB

  • Original 791.6 kB
  • After minification 787.5 kB
  • After compression 451.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Teamdetroit.com needs all CSS files to be minified and compressed as it can save up to 339.7 kB or 43% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (17%)

Requests Now

30

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Teamdetroit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.teamdetroit.com

www.teamdetroit.com

262 ms

fonts.css

fonts.css

274 ms

application-c5d96677f73b1a34692f8017021d17c6.css

application-c5d96677f73b1a34692f8017021d17c6.css

149 ms

modernizr-5921295fcb8e511edea71a58febca399.js

modernizr-5921295fcb8e511edea71a58febca399.js

125 ms

js

js

106 ms

iframe_api

iframe_api

84 ms

application-da4a670e9d9830cef819ff5326b08415.js

application-da4a670e9d9830cef819ff5326b08415.js

201 ms

D648BFC2BEA1D2C9E.css

D648BFC2BEA1D2C9E.css

256 ms

12747705_537720496389428_740839088_n.jpg

12747705_537720496389428_740839088_n.jpg

232 ms

large-logo-white-a149fd3c664b4b576431877e43a02ad5.svg

large-logo-white-a149fd3c664b4b576431877e43a02ad5.svg

122 ms

border-2d49ef9d2c97efbbff6d06f3d8353309.gif

border-2d49ef9d2c97efbbff6d06f3d8353309.gif

124 ms

Thumb.jpg

Thumb.jpg

270 ms

square-sized-images-1.jpg

square-sized-images-1.jpg

322 ms

square-sized-images-3.jpg

square-sized-images-3.jpg

317 ms

square-sized-images-5.jpg

square-sized-images-5.jpg

398 ms

Thumb_2.jpg

Thumb_2.jpg

349 ms

Detroit4.jpg

Detroit4.jpg

356 ms

london.jpg

london.jpg

326 ms

shanghai.jpg

shanghai.jpg

437 ms

color-treated4.jpg

color-treated4.jpg

437 ms

toronto.jpg

toronto.jpg

381 ms

dubai.jpg

dubai.jpg

422 ms

nyc.jpg

nyc.jpg

448 ms

south-africa.jpg

south-africa.jpg

465 ms

12751217_210214639331951_439722276_n.jpg

12751217_210214639331951_439722276_n.jpg

246 ms

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12479511_124732841238457_812885469_n.jpg

244 ms

12446211_1625670387685423_75832650_n.jpg

12446211_1625670387685423_75832650_n.jpg

243 ms

analytics.js

analytics.js

215 ms

www-widgetapi.js

www-widgetapi.js

218 ms

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22 ms

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21 ms

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21 ms

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21 ms

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20 ms

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19 ms

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18 ms

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T2s

T2s

17 ms

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18 ms

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18 ms

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17 ms

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18 ms

fontcustom_c2a54a5d75d0b4098a9b4cd2682ee592.svg

fontcustom_c2a54a5d75d0b4098a9b4cd2682ee592.svg

287 ms

fontcustom_c2a54a5d75d0b4098a9b4cd2682ee592.woff

fontcustom_c2a54a5d75d0b4098a9b4cd2682ee592.woff

314 ms

collect

collect

11 ms

tdi-sizzle-reel.jpg

tdi-sizzle-reel.jpg

32 ms

Accessibility Review

teamdetroit.com accessibility score

91

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

teamdetroit.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

teamdetroit.com SEO score

67

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Teamdetroit.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Teamdetroit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

teamdetroit.com

Open Graph data is detected on the main page of Teamdetroit. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: