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Page load speed analysis

  • 63/100

    Normal result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    1.3 sec

  • Resources loaded

    3.6 sec

  • Page rendered

    384 ms

  • Total page load time

    5.4 sec

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We analyzed page load time and found that the first response time was 1.3 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 242.6 kB
    Images 353.3 kB
    Javascripts 253.8 kB
    CSS 305.2 kB

    In fact, the total size of main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 353.3 kB which makes up the majority of the site volume.

    • Original 242.6 kB
    • After minification 196.4 kB
    • After compression 37.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.2 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 205.5 kB or 85% of the original size.

    • Original 353.3 kB
    • After optimization 342.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Beer Place images are well optimized though.

    • Original 253.8 kB
    • After minification 235.6 kB
    • After compression 78.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 175.3 kB or 69% of the original size.

    • Original 305.2 kB
    • After minification 255.7 kB
    • After compression 48.8 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 256.4 kB or 84% of the original size.

Network requests diagram

  • vendor-1f42a179263faa19ea3a5eb296a97c7719.css
  • font-awesome.min.css
  • css
  • style-944f6196fd0d0a81bca235adbf322bcf19.css
  • custom-418fe17ddf700a35cccba00d00845eb0.css
  • main-color-f2fa4de1b8f631c0d470af88b68bd9b8.css
  • media-style-97dbcf7c8d405de194a71fdfc7dbca7019.css
  • jquery.min.js
  • jquery.cookie-49be0f0d5910e21f7db3cca0b9ace6fc19.js.jgz
  • linkedstore-de85c6c948adff229880fb2a483d4e2019.js.jgz
  • getSelo.js
  • vendor-d6e0d6e0e19aace38ab183ddf4e6709319.js
  • conversion.js
  • analytics.js
  • marca-beer-place-07c18e2bd01e873fec67d56ba726fcef1445974734.jpg
  • site_01_01-7dfe26250635fcf7ced0277830f468211451850787.jpg
  • cerveja-irmaos-ferraro-loca-ipa-garrafa-600ml-d0e8884823d7a0e2c5cba6cc5e88803b-480-0.jpg
  • cerveja-bierland-belgian-blond-ale-600ml-acc2f3b5c8ae2b0e66f18cf39b54c334-480-0.jpg
  • cerveja-elementum-american-ipa-garrafa-500ml1-0a926193ba0e615cd6d173a64d395583-480-0.jpg
  • cerveja-invicta-boss-imperial-ipa-garrafa-500ml1-069139dc47756d615fa82c1da4506e28-480-0.jpg
  • cerveja-dama-ipa-garrafa-355ml1-4e2f389dee3a9c148328fac06715bfc9-480-0.jpg
  • cerveja-backer-tres-lobos-american-pilsen-garrafa-355ml-fd6f08c88312e6f7b40ae9e2b476c355-480-0.jpg
  • cerveja-solerun-weiss-garrafa-500ml1-82ceb6a76934cffab7f49270659da962-480-0.jpg
  • cerveja-delirium-averbode-garrafa-330ml-0483b24fdd7fb295ab1a45af34f6f87a-480-0.jpg
  • cerveja-dama-smoked-porter-500ml1-cd2b3cd0558207201459a5439f1e846b-480-0.jpg
  • cerveja-het-anker-gouden-carolus-tripel-garrafa-330ml-c4cc38291c33a4750b5459c6b8f5966f-480-0.jpg
  • cerveja-urthel-saisonniere-garrafa-330ml-9e9e91f881b4079b6b5d0c4580d719df-480-0.jpg
  • cerveja-bierbaum-weiss-helles-garrafa-600ml-551fd8c305c7bdfc045b3caa0e0dce4f-480-0.jpg
  • pop_up_institucional-91699789fce83d453a6382778a33f6441450201218.jpg
  • visa@2x.png
  • mastercard@2x.png
  • amex@2x.png
  • diners@2x.png
  • aura@2x.png
  • boleto@2x.png
  • elo@2x.png
  • hiper@2x.png
  • hipercard@2x.png
  • moip@2x.png
  • pagseguro@2x.png
  • correios@2x.png
  • pac@2x.png
  • sedex@2x.png
  • jadlog@2x.png
  • sdk.js
  • search.png
  • ec.js
  • gk5FxslNkTTHtojXrkp-xD1GzwQ5qF9DNzkQQVRhJ4g.ttf
  • gk5FxslNkTTHtojXrkp-xJhsE6jcpsD2oq89kgohWx0.ttf
  • fontawesome-webfont.woff
  • collect
  • collect
  • collect
  • collect
  • collect
  • collect
  • loader0.js
  • fbevents.js
  • cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf
  • DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf
  • k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf
  • bx_loader.gif
  • controls.png
  • xd_arbiter.php
  • xd_arbiter.php
  • 5877-566-10-2162.js
  • c
  • nr-885.min.js
  • img_72507.png
  • application2.js
  • tienda.js
  • widgets.js
  • plusone.js
  • pinit.js
  • 266b2626e3
  • pinit_main.js
  • cb=gapi.loaded_0
  • storage.html
  • jquery.min.js
  • usuario
  • storage.js
  • visits
  • c2970b23608b89dd3dca265cb710c894.css
  • buttons-light.png

Our browser made a total of 91 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 8% (7 requests) were made to and 5% (5 requests) were made to The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source

Additional info on


The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Beer Place. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Good result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 14400
NS 86400
NS 86400

86400 Mname:
Serial: 2016012900
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 86400
MX 14400 Pri: 0

Language and encoding

Normal result


PT pt language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of The Beer Place. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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