3.3 sec in total
732 ms
2.3 sec
234 ms
Welcome to thebrander.com homepage info - get ready to check The Brander best content right away, or after learning these important things about thebrander.com
The Brander ist ein emotionales Branding-Magazin und stellt mit ausführlichen Berichten, hochwertiger Fotografie und grosszügigen Bildstrecken Menschen in den Mittelpunkt, die Marken prägen.
Visit thebrander.comWe analyzed Thebrander.com page load time and found that the first response time was 732 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
thebrander.com performance score
name
value
score
weighting
Value3.0 s
49/100
10%
Value11.3 s
0/100
25%
Value7.7 s
25/100
10%
Value280 ms
81/100
30%
Value0.001
100/100
15%
Value9.7 s
28/100
10%
732 ms
189 ms
289 ms
482 ms
195 ms
Our browser made a total of 39 requests to load all elements on the main page. We found that 82% of them (32 requests) were addressed to the original Thebrander.com, 8% (3 requests) were made to Pbs.twimg.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Thebrander.com.
Page size can be reduced by 257.7 kB (9%)
2.8 MB
2.5 MB
In fact, the total size of Thebrander.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 14.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.4 kB or 71% of the original size.
Potential reduce by 90.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Brander images are well optimized though.
Potential reduce by 116.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 116.4 kB or 66% of the original size.
Potential reduce by 36.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebrander.com needs all CSS files to be minified and compressed as it can save up to 36.9 kB or 79% of the original size.
Number of requests can be reduced by 12 (32%)
38
26
The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brander. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
thebrander.com
732 ms
960.css
189 ms
thebrander.css
289 ms
jquery-1.2.5.min.js
482 ms
jquery.flexslider-min.js
195 ms
slider_home.css
198 ms
flexslider.css
201 ms
iac2etz.js
168 ms
p.gif
134 ms
kQV05k93_normal.png
69 ms
logo-header-e.png
198 ms
icon_facebook_16.png
110 ms
icon_twitter_16.png
107 ms
icon_pinterest_16.png
111 ms
icon_vimeo_off.png
104 ms
icon_rss_16.png
113 ms
ic_icons.png
199 ms
bg60.png
203 ms
1310.jpg
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26.jpg
304 ms
52.jpg
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1212.jpg
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710.jpg
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1181.jpg
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15.jpg
500 ms
12.jpg
602 ms
teaser_10.jpg
797 ms
teaser_8.jpg
982 ms
journal_welcome.jpg
876 ms
icon_right.png
873 ms
EditorChef_5.jpg
899 ms
Columnists_64.jpg
978 ms
thb_line.jpg
979 ms
icon_newsletter_16.png
979 ms
logo_branders.png
999 ms
95c5cf29f680440cbfe9bff220957ac3_normal.jpeg
61 ms
FA_normal.png
61 ms
ga.js
14 ms
__utm.gif
13 ms
thebrander.com accessibility score
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
thebrander.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
thebrander.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
DE
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrander.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Thebrander.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
thebrander.com
Open Graph description is not detected on the main page of The Brander. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: