Tools & Wizards About Us
thebrandhabit.com screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

thebrandhabit.com

The Brand Habit LLC | Promotional Products & Apparel | Irvine, CAc 92614 - Home

Page Load Speed

2.1 sec in total

First Response

328 ms

Resources Loaded

1.4 sec

Page Rendered

297 ms

thebrandhabit.com screenshot

About Website

Click here to check amazing The Brand Habit content. Otherwise, check out these important facts you probably never knew about thebrandhabit.com

The Brand Habit LLC. Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices.

Visit thebrandhabit.com

Key Findings

We analyzed Thebrandhabit.com page load time and found that the first response time was 328 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

thebrandhabit.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value14.9 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.266

46/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

www.thebrandhabit.com

328 ms

bootstrap.min.css

75 ms

flexslider.css

111 ms

font-awesome.min.css

402 ms

slick.css

404 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 85% of them (82 requests) were addressed to the original Thebrandhabit.com, 5% (5 requests) were made to Youtube.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (438 ms) belongs to the original domain Thebrandhabit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 396.9 kB (19%)

Content Size

2.1 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thebrandhabit.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 67.7 kB

  • Original 80.0 kB
  • After minification 73.3 kB
  • After compression 12.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.7 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 44.6 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Brand Habit images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 255.3 kB

  • Original 531.2 kB
  • After minification 531.0 kB
  • After compression 275.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 255.3 kB or 48% of the original size.

CSS Optimization

-19%

Potential reduce by 29.3 kB

  • Original 151.0 kB
  • After minification 151.0 kB
  • After compression 121.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thebrandhabit.com needs all CSS files to be minified and compressed as it can save up to 29.3 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (36%)

Requests Now

85

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Brand Habit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thebrandhabit.com

www.thebrandhabit.com

328 ms

bootstrap.min.css

bootstrap.min.css

75 ms

flexslider.css

flexslider.css

111 ms

font-awesome.min.css

font-awesome.min.css

402 ms

slick.css

slick.css

404 ms

lightbox.css

lightbox.css

404 ms

vex.css

vex.css

406 ms

vex-theme-default.css

vex-theme-default.css

405 ms

StyleSheet

StyleSheet

408 ms

Pic

Pic

405 ms

dOlywxh1Y5M

dOlywxh1Y5M

101 ms

Utils.js

Utils.js

403 ms

jquery.min.js

jquery.min.js

405 ms

migrate-3.1.0.js

migrate-3.1.0.js

402 ms

bootstrap.min.js

bootstrap.min.js

403 ms

slick.min.js

slick.min.js

404 ms

hoverIntent.min.js

hoverIntent.min.js

403 ms

superfish.min.js

superfish.min.js

403 ms

jquery.validate.min.js

jquery.validate.min.js

404 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

407 ms

lightbox.js

lightbox.js

408 ms

ie10-viewport-bug-workaround.js

ie10-viewport-bug-workaround.js

408 ms

iframeResizer.min.js

iframeResizer.min.js

408 ms

IFrameUtils.js

IFrameUtils.js

409 ms

vex.combined.js

vex.combined.js

408 ms

custom.js

custom.js

408 ms

highslide-full.packed.js

highslide-full.packed.js

410 ms

highslide.config.js

highslide.config.js

409 ms

highslide.css

highslide.css

409 ms

QPic

QPic

410 ms

LinkPic

LinkPic

409 ms

LinkPic

LinkPic

419 ms

LinkPic

LinkPic

419 ms

WEBlogPic

WEBlogPic

420 ms

WEBlogPic

WEBlogPic

438 ms

www-player.css

www-player.css

10 ms

www-embed-player.js

www-embed-player.js

36 ms

base.js

base.js

73 ms

ad_status.js

ad_status.js

147 ms

Uo_dhVY9o5gWds10f-QE3r7w2DYPAY7ZjhqsbDUx1y0.js

Uo_dhVY9o5gWds10f-QE3r7w2DYPAY7ZjhqsbDUx1y0.js

102 ms

embed.js

embed.js

42 ms

css

css

54 ms

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

KFOmCnqEu92Fr1Mu4mxMKTU1Kg.woff

24 ms

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

KFOlCnqEu92Fr1MmEU9fBBc-AMP6lQ.woff

32 ms

id

id

26 ms

Create

Create

104 ms

Pic

Pic

201 ms

Pic

Pic

198 ms

Pic

Pic

201 ms

Pic

Pic

197 ms

QPic

QPic

84 ms

QPic

QPic

82 ms

QPic

QPic

196 ms

QPic

QPic

197 ms

QPic

QPic

199 ms

QPic

QPic

199 ms

QPic

QPic

200 ms

QPic

QPic

201 ms

QPic

QPic

201 ms

QPic

QPic

202 ms

QPic

QPic

210 ms

QPic

QPic

211 ms

QPic

QPic

234 ms

QPic

QPic

234 ms

QPic

QPic

235 ms

QPic

QPic

257 ms

QPic

QPic

257 ms

QPic

QPic

273 ms

QPic

QPic

275 ms

QPic

QPic

317 ms

QPic

QPic

316 ms

QPic

QPic

317 ms

QPic

QPic

317 ms

QPic

QPic

318 ms

QPic

QPic

319 ms

Pic

Pic

319 ms

close.png

close.png

318 ms

loading.gif

loading.gif

326 ms

prev.png

prev.png

333 ms

next.png

next.png

337 ms

Pic

Pic

388 ms

mc.png

mc.png

343 ms

visa.png

visa.png

267 ms

amex.png

amex.png

277 ms

discover.png

discover.png

174 ms

diners.png

diners.png

178 ms

adminkeys.png

adminkeys.png

184 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQUwaEQXjM.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQUwaEQXjM.woff

8 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

180 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

232 ms

GenerateIT

GenerateIT

63 ms

ajax-loader.gif

ajax-loader.gif

87 ms

slick.woff

slick.woff

81 ms

custom.png

custom.png

35 ms

zoomout.cur

zoomout.cur

36 ms

loader.white.gif

loader.white.gif

35 ms

Accessibility Review

thebrandhabit.com accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

thebrandhabit.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

thebrandhabit.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thebrandhabit.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thebrandhabit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thebrandhabit.com

Open Graph description is not detected on the main page of The Brand Habit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: