Tools & Wizards About Us
thechirp.ca screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    70% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 85% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

thechirp.ca

Inbound Marketing & Sales Consultants | Chirp Media

Page Load Speed

6.5 sec in total

First Response

268 ms

Resources Loaded

2.6 sec

Page Rendered

3.5 sec

thechirp.ca screenshot

About Website

Click here to check amazing The Chirp content. Otherwise, check out these important facts you probably never knew about thechirp.ca

Award-winning digital marketing & inbound sales consultancy. We help clients grow their businesses with conversion-focused websites, inbound marketing and growth-driven design.

Visit thechirp.ca

Key Findings

We analyzed Thechirp.ca page load time and found that the first response time was 268 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thechirp.ca performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

69/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value940 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.074

95/100

15%

TTI (Time to Interactive)

Value22.9 s

1/100

10%

Network Requests Diagram

www.thechirp.ca

268 ms

jquery-1.11.2.js

63 ms

main.min.css

372 ms

theme-overrides.min.css

259 ms

module_38898659752_menu-section.min.css

244 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 66% of them (48 requests) were addressed to the original Thechirp.ca, 11% (8 requests) were made to No-cache.hubspot.com and 3% (2 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Thechirp.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 114.5 kB (30%)

Content Size

380.4 kB

After Optimization

265.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thechirp.ca main page is 380.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 199.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 99.7 kB

  • Original 115.4 kB
  • After minification 108.8 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.7 kB or 86% of the original size.

Image Optimization

-6%

Potential reduce by 11.8 kB

  • Original 199.2 kB
  • After minification 187.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Chirp images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 996 B

  • Original 52.2 kB
  • After minification 52.2 kB
  • After compression 51.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 2.0 kB

  • Original 13.7 kB
  • After minification 13.7 kB
  • After compression 11.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thechirp.ca needs all CSS files to be minified and compressed as it can save up to 2.0 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (37%)

Requests Now

70

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Chirp. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thechirp.ca

www.thechirp.ca

268 ms

jquery-1.11.2.js

jquery-1.11.2.js

63 ms

main.min.css

main.min.css

372 ms

theme-overrides.min.css

theme-overrides.min.css

259 ms

module_38898659752_menu-section.min.css

module_38898659752_menu-section.min.css

244 ms

module_7378947551_CM3-Community_Grid.min.css

module_7378947551_CM3-Community_Grid.min.css

444 ms

module_39662570960_testimonials-block.min.css

module_39662570960_testimonials-block.min.css

421 ms

module_46786776836_footer-widget.min.css

module_46786776836_footer-widget.min.css

237 ms

module_38896831343_social-follow.min.css

module_38896831343_social-follow.min.css

402 ms

css

css

99 ms

current.js

current.js

303 ms

44c270ad75.js

44c270ad75.js

111 ms

main.min.js

main.min.js

398 ms

project.js

project.js

324 ms

module_38898659752_menu-section.min.js

module_38898659752_menu-section.min.js

706 ms

caroufredsel.min.js

caroufredsel.min.js

697 ms

module_39662570960_testimonials-block.min.js

module_39662570960_testimonials-block.min.js

696 ms

1842589.js

1842589.js

669 ms

index.js

index.js

668 ms

js

js

141 ms

pixel.js

pixel.js

263 ms

5f12b3c4-9d0c-4edf-b333-833c2d1b63b0.png

5f12b3c4-9d0c-4edf-b333-833c2d1b63b0.png

522 ms

chirp-logo-white-text.svg

chirp-logo-white-text.svg

491 ms

hero-bubble.webp

hero-bubble.webp

401 ms

michael-palmer-case-study.webp

michael-palmer-case-study.webp

398 ms

connie-jakab-case-study.webp

connie-jakab-case-study.webp

375 ms

matt-landsiedel-case-study.webp

matt-landsiedel-case-study.webp

903 ms

team-chatting.webp

team-chatting.webp

981 ms

hubspot-platinum-partner-badge-600.png

hubspot-platinum-partner-badge-600.png

499 ms

coca-cola-235x88.svg

coca-cola-235x88.svg

805 ms

macs-235x88.svg

macs-235x88.svg

794 ms

mikes-hard-lemonade-235x88.svg

mikes-hard-lemonade-235x88.svg

825 ms

pure-bookkeeping-235x88.svg

pure-bookkeeping-235x88.svg

789 ms

colligo-235x88.svg

colligo-235x88.svg

902 ms

wattpad-235x88.svg

wattpad-235x88.svg

881 ms

the-successful-bookkeeper-235x88.svg

the-successful-bookkeeper-235x88.svg

994 ms

aprio-235x88.svg

aprio-235x88.svg

989 ms

worldvia-235x88.svg

worldvia-235x88.svg

1125 ms

sandstone-235x88.svg

sandstone-235x88.svg

1093 ms

brightpath-kids-235x88.svg

brightpath-kids-235x88.svg

979 ms

soares-landscaping-235-88.svg

soares-landscaping-235-88.svg

1053 ms

hubspot-logo.svg

hubspot-logo.svg

1196 ms

shopify-logo.svg

shopify-logo.svg

1397 ms

wp-engine-logo.svg

wp-engine-logo.svg

1424 ms

luckyorange-log-alt.svg

luckyorange-log-alt.svg

1097 ms

growthbank-generator-meta.gif

growthbank-generator-meta.gif

1427 ms

testimonial-avatar-michelle-stern-buchnea.jpg

testimonial-avatar-michelle-stern-buchnea.jpg

1165 ms

testimonial-avatar-tony-dowling.jpg

testimonial-avatar-tony-dowling.jpg

1428 ms

testimonial-avatar-claudia-moore.jpg

testimonial-avatar-claudia-moore.jpg

1189 ms

testimonial-avatar-michael-palmer.jpg

testimonial-avatar-michael-palmer.jpg

1484 ms

testimonial-avatar-ansar-qureshi.jpg

testimonial-avatar-ansar-qureshi.jpg

1481 ms

always-be-human-cover.png

always-be-human-cover.png

1520 ms

d9a98d1e-e1b0-4c39-a1af-2f96a60c01e2.png

d9a98d1e-e1b0-4c39-a1af-2f96a60c01e2.png

784 ms

75b5e20f-a629-4793-82a2-49f7b9929b08.png

75b5e20f-a629-4793-82a2-49f7b9929b08.png

875 ms

5a810141-e0fa-4937-9bf2-571bddb3a7c0.png

5a810141-e0fa-4937-9bf2-571bddb3a7c0.png

875 ms

ba27c875-b554-4164-90bc-98fdbc359d4f.png

ba27c875-b554-4164-90bc-98fdbc359d4f.png

865 ms

5e20c5e0-68c0-4089-8c2b-2aba82e7eeda.png

5e20c5e0-68c0-4089-8c2b-2aba82e7eeda.png

875 ms

ad5a90dd-1e87-4877-8993-2b8c0bab2b91.png

ad5a90dd-1e87-4877-8993-2b8c0bab2b91.png

872 ms

28f6feb1-64be-4e44-b2de-c791b0b0a7a2.png

28f6feb1-64be-4e44-b2de-c791b0b0a7a2.png

874 ms

chirp-logo-white.svg

chirp-logo-white.svg

1268 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

210 ms

w.js

w.js

457 ms

conversations-embed.js

conversations-embed.js

364 ms

1842589.js

1842589.js

466 ms

1842589.js

1842589.js

454 ms

feedbackweb-new.js

feedbackweb-new.js

459 ms

fb.js

fb.js

387 ms

conversion_async.js

conversion_async.js

298 ms

134 ms

settings.luckyorange.net

settings.luckyorange.net

31 ms

clickstream.legacy.js

clickstream.legacy.js

61 ms

20 ms

__ptq.gif

__ptq.gif

97 ms

Accessibility Review

thechirp.ca accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

thechirp.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thechirp.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thechirp.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thechirp.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thechirp.ca

Open Graph data is detected on the main page of The Chirp. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: