Tools & Wizards About Us
thechocfactory.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

thechocfactory.com

Michton | The Chocolate Factory | Chocolate, Cake Decorations & Gifts – The Choc Factory

Page Load Speed

3.8 sec in total

First Response

184 ms

Resources Loaded

2.8 sec

Page Rendered

819 ms

thechocfactory.com screenshot

About Website

Visit thechocfactory.com now to see the best up-to-date The Choc Factory content and also check out these interesting facts you probably never knew about thechocfactory.com

Shop our range of chocolates, cake decorations, gifts, printed cards and more. We manufacture our Chocolate Factory chocolate and BakeArt sprinkles in the UK.

Visit thechocfactory.com

Key Findings

We analyzed Thechocfactory.com page load time and found that the first response time was 184 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thechocfactory.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

37/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value2,050 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.322

36/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

thechocfactory.com

184 ms

thechocfactory.co.uk

375 ms

constants.js

35 ms

pubsub.js

37 ms

global.js

34 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Thechocfactory.com, 88% (61 requests) were made to Thechocfactory.co.uk and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Thechocfactory.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 366.4 kB (13%)

Content Size

2.8 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thechocfactory.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 324.2 kB

  • Original 363.4 kB
  • After minification 267.5 kB
  • After compression 39.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 96.0 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 324.2 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 7.6 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Choc Factory images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 32.3 kB

  • Original 169.2 kB
  • After minification 169.2 kB
  • After compression 137.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.3 kB or 19% of the original size.

CSS Optimization

-8%

Potential reduce by 2.3 kB

  • Original 28.5 kB
  • After minification 28.5 kB
  • After compression 26.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thechocfactory.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (64%)

Requests Now

67

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Choc Factory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thechocfactory.com

thechocfactory.com

184 ms

thechocfactory.co.uk

thechocfactory.co.uk

375 ms

constants.js

constants.js

35 ms

pubsub.js

pubsub.js

37 ms

global.js

global.js

34 ms

preloads.js

preloads.js

49 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

32 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

51 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

150 ms

scripts.js

scripts.js

151 ms

base.css

base.css

49 ms

pplr_common.js

pplr_common.js

168 ms

analytics.js

analytics.js

28 ms

details-disclosure.js

details-disclosure.js

146 ms

details-modal.js

details-modal.js

144 ms

cart-notification.js

cart-notification.js

146 ms

search-form.js

search-form.js

145 ms

component-card.css

component-card.css

141 ms

component-price.css

component-price.css

140 ms

component-rte.css

component-rte.css

173 ms

quick-add.js

quick-add.js

170 ms

product-form.js

product-form.js

185 ms

component-rating.css

component-rating.css

169 ms

section-collection-list.css

section-collection-list.css

169 ms

section-image-banner.css

section-image-banner.css

168 ms

component-newsletter.css

component-newsletter.css

186 ms

newsletter-section.css

newsletter-section.css

196 ms

section-footer.css

section-footer.css

197 ms

predictive-search.js

predictive-search.js

196 ms

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

161 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

217 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

215 ms

BA102671---Ha-Pea-Birthday-Greeting-Card---Standard-SQUARE_37b20863-315a-4b9b-b057-206ed6c94dc6.png

BA102671---Ha-Pea-Birthday-Greeting-Card---Standard-SQUARE_37b20863-315a-4b9b-b057-206ed6c94dc6.png

453 ms

Michton_logo_0229cac0-cc33-49ad-981a-7ee53761acf7.png

Michton_logo_0229cac0-cc33-49ad-981a-7ee53761acf7.png

187 ms

thechocfactory.co.uk

thechocfactory.co.uk

555 ms

BA101980-CFGinourmousGobstopperMichtonTheChocolateFactory.jpg

BA101980-CFGinourmousGobstopperMichtonTheChocolateFactory.jpg

857 ms

BA105079.jpg

BA105079.jpg

324 ms

BA103291-PennyPig02.jpg

BA103291-PennyPig02.jpg

602 ms

BA102823-SkyeBoneSprinkles.jpg

BA102823-SkyeBoneSprinkles.jpg

881 ms

BA103360-UnicornTails-marshmallow-giftsforgirls.jpg

BA103360-UnicornTails-marshmallow-giftsforgirls.jpg

514 ms

20201026_125808_copy.jpg

20201026_125808_copy.jpg

936 ms

gold-single-foil-amd-choc-MAIN.jpg

gold-single-foil-amd-choc-MAIN.jpg

565 ms

Chocoloate_eart_Lollies_Wedding_Favour_Michton.jpg

Chocoloate_eart_Lollies_Wedding_Favour_Michton.jpg

601 ms

BA101980---CF-Ginourmous-Gobstopper-01.jpg

BA101980---CF-Ginourmous-Gobstopper-01.jpg

787 ms

BA13125-BabyBlueConfettiSprinkles1600.jpg

BA13125-BabyBlueConfettiSprinkles1600.jpg

659 ms

BA103694---We-Make-A-Perfect-Pear-Card.jpg

BA103694---We-Make-A-Perfect-Pear-Card.jpg

914 ms

Image_4_-_machine.jpg

Image_4_-_machine.jpg

1309 ms

collect

collect

17 ms

foiled-chocolate-heart-wedding-favour-valentines-uk-Black.jpg

foiled-chocolate-heart-wedding-favour-valentines-uk-Black.jpg

1006 ms

Black-foil-Chocolate-Heart-lollipop-WeddingFavour-Michton-uk.jpg

Black-foil-Chocolate-Heart-lollipop-WeddingFavour-Michton-uk.jpg

1055 ms

Brown-foil-Chocolate-Heart-lollipop-WeddingFavour-Michton-uk.jpg

Brown-foil-Chocolate-Heart-lollipop-WeddingFavour-Michton-uk.jpg

1151 ms

foiled-chocolate-heart-wedding-favour-valentines-uk-Brown.jpg

foiled-chocolate-heart-wedding-favour-valentines-uk-Brown.jpg

1221 ms

collect

collect

38 ms

js

js

108 ms

ga-audiences

ga-audiences

89 ms

component-predictive-search.css

component-predictive-search.css

19 ms

component-list-menu.css

component-list-menu.css

20 ms

component-search.css

component-search.css

23 ms

component-menu-drawer.css

component-menu-drawer.css

24 ms

component-cart-notification.css

component-cart-notification.css

67 ms

component-cart-items.css

component-cart-items.css

27 ms

component-loading-overlay.css

component-loading-overlay.css

25 ms

component-mega-menu.css

component-mega-menu.css

25 ms

component-slider.css

component-slider.css

25 ms

template-collection.css

template-collection.css

20 ms

quick-add.css

quick-add.css

19 ms

component-list-payment.css

component-list-payment.css

18 ms

component-list-social.css

component-list-social.css

24 ms

disclosure.css

disclosure.css

21 ms

Accessibility Review

thechocfactory.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

thechocfactory.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thechocfactory.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thechocfactory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thechocfactory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thechocfactory.com

Open Graph data is detected on the main page of The Choc Factory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: