Tools & Wizards About Us
thecontenttrap.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

thecontenttrap.com

The Content Trap

Page Load Speed

4.2 sec in total

First Response

815 ms

Resources Loaded

3.3 sec

Page Rendered

65 ms

thecontenttrap.com screenshot

About Website

Visit thecontenttrap.com now to see the best up-to-date The Content Trap content and also check out these interesting facts you probably never knew about thecontenttrap.com

The Content Trap: A Strategist's Guide to Digital Change by Bharat Anand, Professor of Business Strategy at Harvard Business School. (Random House, Oct 2016)

Visit thecontenttrap.com

Key Findings

We analyzed Thecontenttrap.com page load time and found that the first response time was 815 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thecontenttrap.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

79/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value3,960 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.857

4/100

15%

TTI (Time to Interactive)

Value28.5 s

0/100

10%

Network Requests Diagram

www.thecontenttrap.com

815 ms

minified.js

52 ms

focus-within-polyfill.js

116 ms

polyfill.min.js

1002 ms

8875.5956d950.bundle.min.js

97 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Thecontenttrap.com, 42% (22 requests) were made to Static.wixstatic.com and 27% (14 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 412.9 kB (47%)

Content Size

879.8 kB

After Optimization

466.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Thecontenttrap.com main page is 879.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 474.5 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 379.4 kB

  • Original 474.5 kB
  • After minification 472.7 kB
  • After compression 95.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 379.4 kB or 80% of the original size.

Image Optimization

-22%

Potential reduce by 29.3 kB

  • Original 133.8 kB
  • After minification 104.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, The Content Trap needs image optimization as it can save up to 29.3 kB or 22% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 4.3 kB

  • Original 271.6 kB
  • After minification 271.5 kB
  • After compression 267.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (32%)

Requests Now

38

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Content Trap. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.thecontenttrap.com

www.thecontenttrap.com

815 ms

minified.js

minified.js

52 ms

focus-within-polyfill.js

focus-within-polyfill.js

116 ms

polyfill.min.js

polyfill.min.js

1002 ms

8875.5956d950.bundle.min.js

8875.5956d950.bundle.min.js

97 ms

thunderbolt-commons.6abcfe1a.bundle.min.js

thunderbolt-commons.6abcfe1a.bundle.min.js

99 ms

main.e9b48348.bundle.min.js

main.e9b48348.bundle.min.js

102 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

85 ms

lodash.min.js

lodash.min.js

100 ms

react.production.min.js

react.production.min.js

99 ms

react-dom.production.min.js

react-dom.production.min.js

102 ms

browser-deprecation.bundle.es5.js

browser-deprecation.bundle.es5.js

102 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

101 ms

fa90c1_7e101ff8d8ba41e2b31f2d01e0fe4a8a~mv2_d_2800_1869_s_2.jpg

fa90c1_7e101ff8d8ba41e2b31f2d01e0fe4a8a~mv2_d_2800_1869_s_2.jpg

315 ms

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fa90c1_a2e39f6fadaf418fa515a6ba3896c774~mv2_d_5184_3456_s_4_2.jpg

431 ms

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fa90c1_a2e39f6fadaf418fa515a6ba3896c774~mv2_d_5184_3456_s_4_2.jpg

456 ms

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11062b_20d4b91da6f2419184613bcfc200da15f000.jpg

178 ms

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fa90c1_ed791b19ec9f41579419727b7c443a03.jpg

402 ms

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433 ms

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fa90c1_381a9d0e54ba44dfbcc14e1a31d20d67.jpg

461 ms

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fa90c1_9f99c0b5c46849da84328ce4d99fd203.jpeg

1125 ms

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623 ms

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fa90c1_d63d83fdb33b4c78812a5fc2d3615514.jpg

743 ms

fa90c1_59d6b16c50114540beb8c5b127278342~mv2_d_3350_1850_s_2.jpeg

fa90c1_59d6b16c50114540beb8c5b127278342~mv2_d_3350_1850_s_2.jpeg

760 ms

fa90c1_0c2ec5a3f1a34616951c2936710f14b3~mv2.png

fa90c1_0c2ec5a3f1a34616951c2936710f14b3~mv2.png

758 ms

fa90c1_884f4d7064e54816bdf1b79d30b89eac.jpeg

fa90c1_884f4d7064e54816bdf1b79d30b89eac.jpeg

628 ms

fa90c1_80869cace703488d9e5693b8d6c320b5~mv2.jpg

fa90c1_80869cace703488d9e5693b8d6c320b5~mv2.jpg

854 ms

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fa90c1_7dbe285b4dbe42278f93dc2dfe48b8e8~mv2.png

908 ms

fa90c1_abe7453ab7e045a8a120c493fd664318.png

fa90c1_abe7453ab7e045a8a120c493fd664318.png

989 ms

fa90c1_52f7b83a998a421aafb23e7222e8ea4b.png

fa90c1_52f7b83a998a421aafb23e7222e8ea4b.png

947 ms

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1002 ms

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1093 ms

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fa90c1_b41ba1ea2d614f59add12053739d7d51~mv2.png

1287 ms

fa90c1_d51e6690d53c4937835b439821699817~mv2.jpg

fa90c1_d51e6690d53c4937835b439821699817~mv2.jpg

1206 ms

bundle.min.js

bundle.min.js

67 ms

file.woff

file.woff

902 ms

129 ms

125 ms

128 ms

125 ms

125 ms

120 ms

171 ms

164 ms

166 ms

164 ms

170 ms

157 ms

deprecation-en.v5.html

deprecation-en.v5.html

10 ms

bolt-performance

bolt-performance

23 ms

deprecation-style.v5.css

deprecation-style.v5.css

8 ms

right-arrow.svg

right-arrow.svg

5 ms

Accessibility Review

thecontenttrap.com accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

thecontenttrap.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

thecontenttrap.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thecontenttrap.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thecontenttrap.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thecontenttrap.com

Open Graph data is detected on the main page of The Content Trap. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: