Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

thedrum.co.uk

The Drum | Marketing, advertising, design and digital news

Page Load Speed

5.6 sec in total

First Response

45 ms

Resources Loaded

5.2 sec

Page Rendered

439 ms

thedrum.co.uk screenshot

About Website

Visit thedrum.co.uk now to see the best up-to-date The Drum content for United Kingdom and also check out these interesting facts you probably never knew about thedrum.co.uk

News for the marketing and media industries, with stories, job search resources, events listing, and features.

Visit thedrum.co.uk

Key Findings

We analyzed Thedrum.co.uk page load time and found that the first response time was 45 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thedrum.co.uk performance score

0

Network Requests Diagram

thedrum.co.uk

45 ms

www.thedrum.co.uk

137 ms

us

3518 ms

colorbox.css

117 ms

thedrum.base.css

107 ms

Our browser made a total of 170 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Thedrum.co.uk, 66% (113 requests) were made to Thedrum.com and 18% (31 requests) were made to Img01.thedrum.com. The less responsive or slowest element that took the longest time to load (3.5 sec) relates to the external source Thedrum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 647.9 kB (38%)

Content Size

1.7 MB

After Optimization

1.1 MB

In fact, the total size of Thedrum.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 899.5 kB which makes up the majority of the site volume.

HTML Optimization

-9%

Potential reduce by 10 B

  • Original 108 B
  • After minification 108 B
  • After compression 98 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. This web page is already compressed.

Image Optimization

-4%

Potential reduce by 33.1 kB

  • Original 899.5 kB
  • After minification 866.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Drum images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 194.1 kB

  • Original 301.2 kB
  • After minification 301.2 kB
  • After compression 107.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 194.1 kB or 64% of the original size.

CSS Optimization

-81%

Potential reduce by 420.7 kB

  • Original 517.3 kB
  • After minification 445.8 kB
  • After compression 96.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedrum.co.uk needs all CSS files to be minified and compressed as it can save up to 420.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 123 (75%)

Requests Now

165

After Optimization

42

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Drum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 60 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

SEO Factors

thedrum.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedrum.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thedrum.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of The Drum. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: