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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

thedrum.co.uk

The Drum | Marketing, advertising, design and digital news

Page Load Speed

5.6 sec in total

First Response

45 ms

Resources Loaded

5.2 sec

Page Rendered

439 ms

thedrum.co.uk screenshot

About Website

Visit thedrum.co.uk now to see the best up-to-date The Drum content for United Kingdom and also check out these interesting facts you probably never knew about thedrum.co.uk

News for the marketing and media industries, with stories, job search resources, events listing, and features.

Visit thedrum.co.uk

Key Findings

We analyzed Thedrum.co.uk page load time and found that the first response time was 45 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thedrum.co.uk performance score

0

Network Requests Diagram

thedrum.co.uk

45 ms

www.thedrum.co.uk

137 ms

us

3518 ms

colorbox.css

117 ms

thedrum.base.css

107 ms

Our browser made a total of 170 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Thedrum.co.uk, 66% (113 requests) were made to Thedrum.com and 18% (31 requests) were made to Img01.thedrum.com. The less responsive or slowest element that took the longest time to load (3.5 sec) relates to the external source Thedrum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 647.9 kB (38%)

Content Size

1.7 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thedrum.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 899.5 kB which makes up the majority of the site volume.

HTML Optimization

-9%

Potential reduce by 10 B

  • Original 108 B
  • After minification 108 B
  • After compression 98 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. This web page is already compressed.

Image Optimization

-4%

Potential reduce by 33.1 kB

  • Original 899.5 kB
  • After minification 866.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Drum images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 194.1 kB

  • Original 301.2 kB
  • After minification 301.2 kB
  • After compression 107.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 194.1 kB or 64% of the original size.

CSS Optimization

-81%

Potential reduce by 420.7 kB

  • Original 517.3 kB
  • After minification 445.8 kB
  • After compression 96.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thedrum.co.uk needs all CSS files to be minified and compressed as it can save up to 420.7 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 123 (75%)

Requests Now

165

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Drum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 60 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thedrum.co.uk

thedrum.co.uk

45 ms

www.thedrum.co.uk

www.thedrum.co.uk

137 ms

us

us

3518 ms

colorbox.css

colorbox.css

117 ms

thedrum.base.css

thedrum.base.css

107 ms

thedrum.layout.css

thedrum.layout.css

97 ms

thedrum.menu.css

thedrum.menu.css

119 ms

thedrum.footer.css

thedrum.footer.css

104 ms

thedrum.social.css

thedrum.social.css

115 ms

jquery-ui-1.8.14.custom.css

jquery-ui-1.8.14.custom.css

130 ms

jquery.tooltip.css

jquery.tooltip.css

121 ms

gemini-scrollbar.css

gemini-scrollbar.css

150 ms

fivestar.css

fivestar.css

139 ms

ctools.css

ctools.css

126 ms

flexslider.css

flexslider.css

144 ms

fbconnect.css

fbconnect.css

151 ms

panels.css

panels.css

157 ms

system.base.css

system.base.css

159 ms

system.menus.css

system.menus.css

166 ms

system.messages.css

system.messages.css

167 ms

system.theme.css

system.theme.css

168 ms

award.css

award.css

174 ms

award_entry.css

award_entry.css

174 ms

award_mostawarded.css

award_mostawarded.css

174 ms

drummediaplayer.css

drummediaplayer.css

167 ms

comment.css

comment.css

174 ms

profilehub.css

profilehub.css

174 ms

creative_review.css

creative_review.css

181 ms

date.css

date.css

182 ms

datepicker.1.7.css

datepicker.1.7.css

168 ms

drum_slideshow.css

drum_slideshow.css

210 ms

event.css

event.css

199 ms

featured.screen.css

featured.screen.css

191 ms

field.css

field.css

190 ms

jobsearch.screen.css

jobsearch.screen.css

194 ms

knowledge_bank.screen.css

knowledge_bank.screen.css

214 ms

jquery.imagemap.css

jquery.imagemap.css

208 ms

mostpopular.screen.css

mostpopular.screen.css

214 ms

font-awesome.css

font-awesome.css

214 ms

jquery.min.js

jquery.min.js

233 ms

gpt.js

gpt.js

217 ms

jquery-ui.min.js

jquery-ui.min.js

248 ms

mydrum.css

mydrum.css

171 ms

node.css

node.css

167 ms

opinion_listing.screen.css

opinion_listing.screen.css

168 ms

search.css

search.css

174 ms

thedrum_admin.css

thedrum_admin.css

172 ms

uc_attribute.css

uc_attribute.css

174 ms

uc_file.css

uc_file.css

169 ms

uc_order.css

uc_order.css

163 ms

uc_product.css

uc_product.css

164 ms

uc_roles.css

uc_roles.css

160 ms

uc_store.css

uc_store.css

160 ms

user.css

user.css

158 ms

video-js.css

video-js.css

159 ms

viralvideo.css

viralvideo.css

164 ms

voting.css

voting.css

158 ms

jquery.rating.css

jquery.rating.css

160 ms

views.css

views.css

160 ms

jquery.ui.core.min.css

jquery.ui.core.min.css

157 ms

jquery.ui.theme.min.css

jquery.ui.theme.min.css

152 ms

jquery.ui.button.min.css

jquery.ui.button.min.css

154 ms

jquery.ui.resizable.min.css

jquery.ui.resizable.min.css

154 ms

jquery.ui.dialog.min.css

jquery.ui.dialog.min.css

142 ms

thedrum.old.css

thedrum.old.css

143 ms

ckeditor.css

ckeditor.css

154 ms

thedrum.edition.css

thedrum.edition.css

155 ms

print.css

print.css

154 ms

jquery.once.js

jquery.once.js

152 ms

drupal.js

drupal.js

147 ms

jquery.cookie.js

jquery.cookie.js

146 ms

jquery.form.min.js

jquery.form.min.js

146 ms

ajax.js

ajax.js

137 ms

jquery_update.js

jquery_update.js

137 ms

autocomplete_widget.js

autocomplete_widget.js

226 ms

company.js

company.js

143 ms

creative_review.js

creative_review.js

138 ms

drum_slideshow.js

drum_slideshow.js

131 ms

event.js

event.js

144 ms

jquery.featured.js

jquery.featured.js

133 ms

job_search.js

job_search.js

283 ms

jquery-numvalidate.js

jquery-numvalidate.js

279 ms

marketo_ma.js

marketo_ma.js

188 ms

jquery.tabs.js

jquery.tabs.js

276 ms

mydrum.js

mydrum.js

273 ms

news.js

news.js

279 ms

newsletter.js

newsletter.js

275 ms

uc_file.js

uc_file.js

273 ms

video.js

video.js

410 ms

viralvideo.js

viralvideo.js

261 ms

voting.js

voting.js

259 ms

jquery.metadata.js

jquery.metadata.js

319 ms

jquery.rating.js

jquery.rating.js

323 ms

linkit.js

linkit.js

315 ms

progress.js

progress.js

406 ms

index.js

index.js

322 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

392 ms

drum-media-component.js

drum-media-component.js

392 ms

editentity-dialog.js

editentity-dialog.js

391 ms

fivestar.js

fivestar.js

383 ms

font-awesome.min.css

font-awesome.min.css

74 ms

fivestar.ajax.js

fivestar.ajax.js

433 ms

jquery.flexslider.js

jquery.flexslider.js

438 ms

fbconnect.js

fbconnect.js

444 ms

linkitDialog.js

linkitDialog.js

454 ms

googleanalytics.js

googleanalytics.js

518 ms

jquery.tooltip.js

jquery.tooltip.js

451 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

507 ms

jquery.lazyload.mini.js

jquery.lazyload.mini.js

518 ms

drum_google_map.js

drum_google_map.js

516 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

520 ms

general.js

general.js

648 ms

jquery.lwtCountdown-1.0.js

jquery.lwtCountdown-1.0.js

570 ms

jquery-jcarousellite.min.js

jquery-jcarousellite.min.js

647 ms

gallery.js

gallery.js

632 ms

include_twitter.js

include_twitter.js

627 ms

pubads_impl_82.js

pubads_impl_82.js

7 ms

quantcast_tracking.js

quantcast_tracking.js

568 ms

include_most_popular_async.js

include_most_popular_async.js

664 ms

container.html

container.html

55 ms

analytics.js

analytics.js

22 ms

linkid.js

linkid.js

15 ms

collect

collect

17 ms

cse.js

cse.js

112 ms

0.jpg

0.jpg

107 ms

1655765_665892690114566_1467702270_o.jpg

1655765_665892690114566_1467702270_o.jpg

121 ms

bg.png

bg.png

83 ms

0.jpg

0.jpg

154 ms

0.jpg

0.jpg

178 ms

0.jpg

0.jpg

177 ms

fullsizerender.jpg

fullsizerender.jpg

103 ms

president_obama_social_media.png

president_obama_social_media.png

101 ms

trump_new_campaign.jpg

trump_new_campaign.jpg

99 ms

mc_saatchi.jpg

mc_saatchi.jpg

86 ms

donald_trumpf.jpg

donald_trumpf.jpg

83 ms

guardian_app.jpg

guardian_app.jpg

130 ms

untitled_design_1.jpg

untitled_design_1.jpg

131 ms

img_8292.jpg

img_8292.jpg

129 ms

the_skywalk_by_alex_thomson_1.jpg

the_skywalk_by_alex_thomson_1.jpg

128 ms

gwr.jpg

gwr.jpg

130 ms

25697407392_4e65e6b950_z.jpg

25697407392_4e65e6b950_z.jpg

153 ms

canada_0.jpg

canada_0.jpg

212 ms

howardsally.jpg

howardsally.jpg

210 ms

imgres-1.jpg

imgres-1.jpg

211 ms

instagram-icon.jpg

instagram-icon.jpg

202 ms

liverpool-competition.jpg

liverpool-competition.jpg

208 ms

alexreinhold.png

alexreinhold.png

243 ms

honey_nut_cheerios.jpg

honey_nut_cheerios.jpg

260 ms

sm_buzz_chat.jpg

sm_buzz_chat.jpg

243 ms

ronaldo_ad_0.png

ronaldo_ad_0.png

240 ms

uk_top_shazamed_ads_1.jpg

uk_top_shazamed_ads_1.jpg

259 ms

steve_buzz_pearce.png

steve_buzz_pearce.png

278 ms

vanquish-coupe.jpg

vanquish-coupe.jpg

276 ms

pasted_image_at_2015_11_10_03_38_pm.png

pasted_image_at_2015_11_10_03_38_pm.png

288 ms

supported-by-stein-ias1.png

supported-by-stein-ias1.png

268 ms

pasted_image_at_2015_11_10_03_40_pm.png

pasted_image_at_2015_11_10_03_40_pm.png

276 ms

workfront.png

workfront.png

265 ms

future_of_tv_image.jpg

future_of_tv_image.jpg

274 ms

pasted_image_at_2015_11_10_03_45_pm.png

pasted_image_at_2015_11_10_03_45_pm.png

293 ms

corbis.png

corbis.png

273 ms

ads

ads

263 ms

cse.js

cse.js

254 ms

ga-audiences

ga-audiences

242 ms

ads

ads

61 ms

jsapi

jsapi

27 ms

default+en.css

default+en.css

23 ms

default.css

default.css

41 ms

default+en.I.js

default+en.I.js

43 ms

default.css

default.css

80 ms

bg-shadow1.png

bg-shadow1.png

52 ms

SEO Factors

thedrum.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thedrum.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thedrum.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

thedrum.co.uk

Open Graph description is not detected on the main page of The Drum. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: