Report Summary

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    Best Practices

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Home - Iowa Children's Museum

Page Load Speed

7.3 sec in total

First Response

324 ms

Resources Loaded

6.4 sec

Page Rendered

558 ms screenshot

About Website

Click here to check amazing Theicm content for United States. Otherwise, check out these important facts you probably never knew about

The Iowa Children's Museum, located at Coral Ridge Mall, inspires all children to imagine, create, discover, and explore through the Power of Play!


Key Findings

We analyzed page load time and found that the first response time was 324 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

324 ms

794 ms


221 ms


147 ms


283 ms

Our browser made a total of 198 requests to load all elements on the main page. We found that 84% of them (167 requests) were addressed to the original, 4% (7 requests) were made to and 2% (4 requests) were made to The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 369.1 kB (13%)

Content Size

2.9 MB

After Optimization

2.5 MB

In fact, the total size of main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 226.8 kB

  • Original 270.4 kB
  • After minification 263.9 kB
  • After compression 43.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 226.8 kB or 84% of the original size.

Image Optimization


Potential reduce by 142.0 kB

  • Original 2.6 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theicm images are well optimized though.

JavaScript Optimization


Potential reduce by 223 B

  • Original 44.7 kB
  • After minification 44.7 kB
  • After compression 44.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 166 (90%)

Requests Now


After Optimization


The browser has sent 184 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theicm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 95 to 1 for JavaScripts and from 65 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Theicm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: