Tools & Wizards About Us
theiconic.co.nz screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

theiconic.co.nz

Clothing & Fashion | Sports, Beauty & Home | THE ICONIC

Page Load Speed

3.8 sec in total

First Response

587 ms

Resources Loaded

2.9 sec

Page Rendered

358 ms

theiconic.co.nz screenshot

About Website

Visit theiconic.co.nz now to see the best up-to-date The ICONIC content for New Zealand and also check out these interesting facts you probably never knew about theiconic.co.nz

New Zealand's go-to online fashion & lifestyle retailer. Shop trending selections of clothing, sportswear, accessories, beauty products and more. Free delivery & returns available.

Visit theiconic.co.nz

Key Findings

We analyzed Theiconic.co.nz page load time and found that the first response time was 587 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

theiconic.co.nz performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value7,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

theiconic.co.nz

587 ms

www.theiconic.com.au

887 ms

header_3c80ed54a6178ba9b2c1692ad053c2c6.css

16 ms

header_3ee7675552b9d2e0267585b98955058b.js

37 ms

webtrekk_v3_2.js

10 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Theiconic.co.nz, 22% (11 requests) were made to Img1.theiconic.com.au and 18% (9 requests) were made to Static.theiconic.com.au. The less responsive or slowest element that took the longest time to load (999 ms) relates to the external source Collector.theiconic.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 370.8 kB (40%)

Content Size

918.4 kB

After Optimization

547.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theiconic.co.nz main page is 918.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 387.4 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 97.6 kB

  • Original 121.7 kB
  • After minification 114.5 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.6 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 526 B

  • Original 387.4 kB
  • After minification 386.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The ICONIC images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 174.1 kB

  • Original 289.5 kB
  • After minification 289.2 kB
  • After compression 115.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 174.1 kB or 60% of the original size.

CSS Optimization

-82%

Potential reduce by 98.5 kB

  • Original 119.8 kB
  • After minification 119.7 kB
  • After compression 21.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theiconic.co.nz needs all CSS files to be minified and compressed as it can save up to 98.5 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (63%)

Requests Now

40

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The ICONIC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

theiconic.co.nz

theiconic.co.nz

587 ms

www.theiconic.com.au

www.theiconic.com.au

887 ms

header_3c80ed54a6178ba9b2c1692ad053c2c6.css

header_3c80ed54a6178ba9b2c1692ad053c2c6.css

16 ms

header_3ee7675552b9d2e0267585b98955058b.js

header_3ee7675552b9d2e0267585b98955058b.js

37 ms

webtrekk_v3_2.js

webtrekk_v3_2.js

10 ms

javascript;base64,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

javascript;base64,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

1 ms

gtm.js

gtm.js

58 ms

wt

wt

554 ms

proximanova-regular-webfont.woff

proximanova-regular-webfont.woff

26 ms

proximanova-light-webfont.woff

proximanova-light-webfont.woff

27 ms

analytics.js

analytics.js

27 ms

sp.js

sp.js

24 ms

i

i

999 ms

ec.js

ec.js

37 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

84 ms

footer_fb10e645fb9a67a538058dc362ed06b2.js

footer_fb10e645fb9a67a538058dc362ed06b2.js

76 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

378 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhomepage_unisex.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhomepage_unisex.png

70 ms

iconic-icons-subset.woff

iconic-icons-subset.woff

64 ms

collect

collect

31 ms

collect

collect

301 ms

proximanova-bold-webfont.woff

proximanova-bold-webfont.woff

28 ms

proximanovaexcn-light-webfont.woff

proximanovaexcn-light-webfont.woff

30 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

88 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

23 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fsite_updates%2FUnisex_ST_413x535.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fsite_updates%2FUnisex_ST_413x535.png

18 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_W.png

15 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fhomepage_raptor%2Fhome_page_M.png

31 ms

http%3A%2F%2Fmediaonsite.theiconic.com.au.s3.amazonaws.com%2Fsiteupdates%2F2016%2Fw10%2Fsale%2Fext%2F20P_SS_HPStubteaser_535x413.png

http%3A%2F%2Fmediaonsite.theiconic.com.au.s3.amazonaws.com%2Fsiteupdates%2F2016%2Fw10%2Fsale%2Fext%2F20P_SS_HPStubteaser_535x413.png

16 ms

http%3A%2F%2Fmediaonsite.theiconic.com.au%2Fpage%2Fworkwear%2Fw%2FW_ST_413x535.png

http%3A%2F%2Fmediaonsite.theiconic.com.au%2Fpage%2Fworkwear%2Fw%2FW_ST_413x535.png

29 ms

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fsite_updates%2FUnisex_ST_413x535.png

http%3A%2F%2Fstatic.theiconic.com.au%2Fcms%2Fsite_updates%2FUnisex_ST_413x535.png

236 ms

ga-audiences

ga-audiences

42 ms

nr-852.min.js

nr-852.min.js

22 ms

conversion_async.js

conversion_async.js

24 ms

js

js

24 ms

fp.js

fp.js

136 ms

oct.js

oct.js

64 ms

ld.js

ld.js

21 ms

fbevents.js

fbevents.js

196 ms

a.js;m=11142200797986;cache=0.3014461291022599

a.js;m=11142200797986;cache=0.3014461291022599

13 ms

activityi;src=3634681;type=home;cat=homep329;u20=AU;u17=;ord=1;num=5451474181935;~oref=http%3A%2F%2Fwww.theiconic.com.au%2F

activityi;src=3634681;type=home;cat=homep329;u20=AU;u17=;ord=1;num=5451474181935;~oref=http%3A%2F%2Fwww.theiconic.com.au%2F

28 ms

e59f54dcad

e59f54dcad

48 ms

39 ms

gtmp_compiled_FD-w6i_oWUw.js

gtmp_compiled_FD-w6i_oWUw.js

29 ms

event

event

21 ms

event

event

407 ms

17 ms

adsct

adsct

101 ms

adsct

adsct

47 ms

offsite_event.php

offsite_event.php

18 ms

3 ms

Accessibility Review

theiconic.co.nz accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

theiconic.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

theiconic.co.nz SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theiconic.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theiconic.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theiconic.co.nz

Open Graph data is detected on the main page of The ICONIC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: