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thephoenixgroup.ca screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    80% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

thephoenixgroup.ca

Brand Strategy | Marketing & Advertising Agency | Phoenix Group « Branding | Strategy | Advertising Agency

Page Load Speed

2.4 sec in total

First Response

140 ms

Resources Loaded

1 sec

Page Rendered

1.3 sec

thephoenixgroup.ca screenshot

About Website

Welcome to thephoenixgroup.ca homepage info - get ready to check The Phoenix Group best content right away, or after learning these important things about thephoenixgroup.ca

Our company is a full-service advertising agency that works with brands in Saskatchewan, Alberta, and Western Canada on advertising, branding and design

Visit thephoenixgroup.ca

Key Findings

We analyzed Thephoenixgroup.ca page load time and found that the first response time was 140 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

thephoenixgroup.ca performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

58/100

25%

SI (Speed Index)

Value6.0 s

46/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.104

89/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

thephoenixgroup.ca

140 ms

thephoenixgroup.ca

268 ms

screen.css

91 ms

jquery.min.js

20 ms

js

77 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 48% of them (22 requests) were addressed to the original Thephoenixgroup.ca, 28% (13 requests) were made to Fonts.gstatic.com and 7% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (427 ms) belongs to the original domain Thephoenixgroup.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 67.5 kB (2%)

Content Size

3.4 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thephoenixgroup.ca main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 16.2 kB

  • Original 20.9 kB
  • After minification 18.2 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.2 kB or 77% of the original size.

Image Optimization

-2%

Potential reduce by 50.1 kB

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The Phoenix Group images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 358.5 kB
  • After minification 358.5 kB
  • After compression 357.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 115 B

  • Original 37.4 kB
  • After minification 37.4 kB
  • After compression 37.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thephoenixgroup.ca has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (37%)

Requests Now

30

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The Phoenix Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

thephoenixgroup.ca

thephoenixgroup.ca

140 ms

thephoenixgroup.ca

thephoenixgroup.ca

268 ms

screen.css

screen.css

91 ms

jquery.min.js

jquery.min.js

20 ms

js

js

77 ms

api.js

api.js

39 ms

bundle.min.js

bundle.min.js

337 ms

Parallax.js

Parallax.js

135 ms

all.css

all.css

38 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

18 ms

css2

css2

42 ms

css2

css2

54 ms

css2

css2

60 ms

gtm.js

gtm.js

47 ms

recaptcha__en.js

recaptcha__en.js

47 ms

seamless-opacity-white-bg.png

seamless-opacity-white-bg.png

272 ms

pg-logo.svg

pg-logo.svg

183 ms

hamburger.svg

hamburger.svg

223 ms

strategy.jpg

strategy.jpg

334 ms

dvertising.jpg

dvertising.jpg

378 ms

digital.png

digital.png

224 ms

design.jpg

design.jpg

355 ms

double-down-arrow.svg

double-down-arrow.svg

275 ms

case-studies-bg.jpg

case-studies-bg.jpg

394 ms

case-studies-tile-1.jpg

case-studies-tile-1.jpg

293 ms

case-studies-tile-2.jpg

case-studies-tile-2.jpg

310 ms

nats-cartoonist-day-header.jpg

nats-cartoonist-day-header.jpg

427 ms

screen-shot-2023-02-07-at-111552-am-400x400.png

screen-shot-2023-02-07-at-111552-am-400x400.png

329 ms

screen-shot-2022-12-20-at-104041-am-400x400.png

screen-shot-2022-12-20-at-104041-am-400x400.png

397 ms

markus-winkler-hxcifi47fgq-unsplash-400x400.jpg

markus-winkler-hxcifi47fgq-unsplash-400x400.jpg

373 ms

stay-productive-400x400.jpg

stay-productive-400x400.jpg

378 ms

ohmedia-logo.png

ohmedia-logo.png

399 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

42 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

64 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

82 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

82 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

83 ms

va9B4kDNxMZdWfMOD5VnZKvuQQ.ttf

va9B4kDNxMZdWfMOD5VnZKvuQQ.ttf

85 ms

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85 ms

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84 ms

va9B4kDNxMZdWfMOD5VnSKzuQQ.ttf

va9B4kDNxMZdWfMOD5VnSKzuQQ.ttf

85 ms

va9B4kDNxMZdWfMOD5VnLK3uQQ.ttf

va9B4kDNxMZdWfMOD5VnLK3uQQ.ttf

113 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

111 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

112 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

113 ms

fa-brands-400.woff

fa-brands-400.woff

25 ms

Accessibility Review

thephoenixgroup.ca accessibility score

100

Accessibility Issues

Best Practices

thephoenixgroup.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

thephoenixgroup.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thephoenixgroup.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thephoenixgroup.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thephoenixgroup.ca

Open Graph data is detected on the main page of The Phoenix Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: