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thepurewatercompany.com screenshot

Report Summary

  • 71

    Performance

    Renders faster than
    81% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

thepurewatercompany.com

The UK's leading supplier of Tyent Water Ionizers, UK Water Ionizers, Water Purifiers, UK Water Ionisers. Alkaline Water, Alkaline water Ionizers, Tye...

Page Load Speed

1.8 sec in total

First Response

474 ms

Resources Loaded

1.2 sec

Page Rendered

135 ms

thepurewatercompany.com screenshot

About Website

Click here to check amazing Thepure Water Company content. Otherwise, check out these important facts you probably never knew about thepurewatercompany.com

The UK's leading supplier of Tyent Water Ionizers, Water Purifiers, Alkaline Water, Alkaline water Ionizers,

Visit thepurewatercompany.com

Key Findings

We analyzed Thepurewatercompany.com page load time and found that the first response time was 474 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

thepurewatercompany.com performance score

71

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

29/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value180 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value5.1 s

75/100

10%

Network Requests Diagram

Default.asp

474 ms

milonic_src.js

71 ms

Menu_Popout_Styles.js

65 ms

Menu_Popout_Data.js

59 ms

jquery-ui.css

9 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 83% of them (33 requests) were addressed to the original Thepurewatercompany.com, 10% (4 requests) were made to Cdn3.volusion.com and 8% (3 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (474 ms) belongs to the original domain Thepurewatercompany.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 205.6 kB (40%)

Content Size

518.3 kB

After Optimization

312.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thepurewatercompany.com main page is 518.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 193.0 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 22.9 kB

  • Original 28.4 kB
  • After minification 24.9 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.9 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 6.2 kB

  • Original 193.0 kB
  • After minification 186.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Thepure Water Company images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 84.7 kB

  • Original 188.8 kB
  • After minification 168.6 kB
  • After compression 104.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 84.7 kB or 45% of the original size.

CSS Optimization

-85%

Potential reduce by 91.7 kB

  • Original 108.1 kB
  • After minification 95.6 kB
  • After compression 16.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thepurewatercompany.com needs all CSS files to be minified and compressed as it can save up to 91.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (54%)

Requests Now

37

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Thepure Water Company. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Default.asp

Default.asp

474 ms

milonic_src.js

milonic_src.js

71 ms

Menu_Popout_Styles.js

Menu_Popout_Styles.js

65 ms

Menu_Popout_Data.js

Menu_Popout_Data.js

59 ms

jquery-ui.css

jquery-ui.css

9 ms

default.css

default.css

48 ms

jquery.min.js

jquery.min.js

14 ms

jquery-ui.min.js

jquery-ui.min.js

18 ms

volusion.js

volusion.js

48 ms

content.css

content.css

52 ms

paypal-rest-default-buttons.js

paypal-rest-default-buttons.js

91 ms

soft_add.js

soft_add.js

89 ms

soft_add.css

soft_add.css

88 ms

soft_add_mult.js

soft_add_mult.js

89 ms

javascripts.js

javascripts.js

111 ms

Imports.css

Imports.css

110 ms

mmenudom.js

mmenudom.js

124 ms

fontello.css

fontello.css

62 ms

ionicons.min.css

ionicons.min.css

48 ms

UCE-9000TURBO-1.jpg

UCE-9000TURBO-1.jpg

117 ms

MMP-9090Turbo-1.jpg

MMP-9090Turbo-1.jpg

122 ms

YTACE11White-1.jpg

YTACE11White-1.jpg

119 ms

MMP-7070-1.jpg

MMP-7070-1.jpg

120 ms

paypal.gif

paypal.gif

73 ms

tw.jpg

tw.jpg

118 ms

google+.png

google+.png

73 ms

fb.png

fb.png

69 ms

clear1x1.gif

clear1x1.gif

113 ms

Colors.css

Colors.css

80 ms

Content_Area.css

Content_Area.css

76 ms

Template.css

Template.css

74 ms

Navigation.css

Navigation.css

68 ms

header_bg.jpg

header_bg.jpg

113 ms

search_bg.gif

search_bg.gif

60 ms

Menu1_Bullet.gif

Menu1_Bullet.gif

63 ms

Menu1_Bullet_End.gif

Menu1_Bullet_End.gif

118 ms

google+.png

google+.png

60 ms

Grid_Divider_Vertical.gif

Grid_Divider_Vertical.gif

35 ms

Grid_Divider_Horizontal.gif

Grid_Divider_Horizontal.gif

34 ms

ConfigurationSettingProvider.ashx

ConfigurationSettingProvider.ashx

34 ms

Accessibility Review

thepurewatercompany.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

thepurewatercompany.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

thepurewatercompany.com SEO score

69

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thepurewatercompany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thepurewatercompany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thepurewatercompany.com

Open Graph description is not detected on the main page of Thepure Water Company. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: