Tools & Wizards About Us
therusticmerchant.co.uk screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

therusticmerchant.co.uk

One moment, please...

Page Load Speed

7 sec in total

First Response

1.5 sec

Resources Loaded

5.2 sec

Page Rendered

228 ms

therusticmerchant.co.uk screenshot

About Website

Welcome to therusticmerchant.co.uk homepage info - get ready to check Therusticmerchant best content right away, or after learning these important things about therusticmerchant.co.uk

The Rustic Merchant specialises in selling traditional, handmade and aged rustic ironmongery including hinges, handles and latches made in wrought & cast iron.

Visit therusticmerchant.co.uk

Key Findings

We analyzed Therusticmerchant.co.uk page load time and found that the first response time was 1.5 sec and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

therusticmerchant.co.uk performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value1,640 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.202

61/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

www.therusticmerchant.co.uk

1546 ms

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6 ms

webfontloader.min.js

91 ms

css_async.min.js

171 ms

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4 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 69% of them (34 requests) were addressed to the original Therusticmerchant.co.uk, 10% (5 requests) were made to and 10% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Therusticmerchant.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 121.3 kB (12%)

Content Size

1.0 MB

After Optimization

905.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Therusticmerchant.co.uk main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 566.8 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 70.1 kB

  • Original 89.7 kB
  • After minification 89.5 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 357 B

  • Original 566.8 kB
  • After minification 566.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Therusticmerchant images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 21.6 kB

  • Original 200.7 kB
  • After minification 200.7 kB
  • After compression 179.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.6 kB or 11% of the original size.

CSS Optimization

-17%

Potential reduce by 29.2 kB

  • Original 169.1 kB
  • After minification 169.1 kB
  • After compression 139.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Therusticmerchant.co.uk needs all CSS files to be minified and compressed as it can save up to 29.2 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (69%)

Requests Now

36

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Therusticmerchant. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.therusticmerchant.co.uk

www.therusticmerchant.co.uk

1546 ms

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6 ms

webfontloader.min.js

webfontloader.min.js

91 ms

css_async.min.js

css_async.min.js

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Accessibility Review

therusticmerchant.co.uk accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

therusticmerchant.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

therusticmerchant.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Therusticmerchant.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Therusticmerchant.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

therusticmerchant.co.uk

Open Graph data is detected on the main page of Therusticmerchant. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: