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thesupco.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

thesupco.co.uk

Inflatable Stand Up Paddle Boards | The SUP Company

Page Load Speed

6.4 sec in total

First Response

489 ms

Resources Loaded

4.4 sec

Page Rendered

1.6 sec

thesupco.co.uk screenshot

About Website

Welcome to thesupco.co.uk homepage info - get ready to check The SUP Co best content right away, or after learning these important things about thesupco.co.uk

The SUP Company is the largest Paddle Board retailer in the UK, offering a wide range of Inflatable SUP's and Hard Shell Paddle Boards.

Visit thesupco.co.uk

Key Findings

We analyzed Thesupco.co.uk page load time and found that the first response time was 489 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

thesupco.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value13.7 s

1/100

10%

TBT (Total Blocking Time)

Value5,990 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.052

99/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

www.thesupco.co.uk

489 ms

www.thesupco.com

1086 ms

js

120 ms

gtm.js

170 ms

analytics.js

51 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Thesupco.co.uk, 32% (12 requests) were made to Thesupco.com and 8% (3 requests) were made to Cdn-redirector.glopal.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cdn.salesfire.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 694.2 kB (61%)

Content Size

1.1 MB

After Optimization

441.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Thesupco.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 763.3 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 672.5 kB

  • Original 763.3 kB
  • After minification 633.7 kB
  • After compression 90.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 129.6 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 672.5 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 21.3 kB

  • Original 310.5 kB
  • After minification 289.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The SUP Co images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 98 B

  • Original 60.0 kB
  • After minification 60.0 kB
  • After compression 59.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 317 B

  • Original 2.1 kB
  • After minification 2.1 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Thesupco.co.uk needs all CSS files to be minified and compressed as it can save up to 317 B or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (61%)

Requests Now

31

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The SUP Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.thesupco.co.uk

www.thesupco.co.uk

489 ms

www.thesupco.com

www.thesupco.com

1086 ms

js

js

120 ms

gtm.js

gtm.js

170 ms

analytics.js

analytics.js

51 ms

sp.min.js

sp.min.js

115 ms

fancy-input.css

fancy-input.css

229 ms

collect

collect

72 ms

getSeal

getSeal

121 ms

webinterpret-loader.js

webinterpret-loader.js

155 ms

Poppins-regular.woff

Poppins-regular.woff

424 ms

Poppins-700.woff

Poppins-700.woff

424 ms

collect

collect

98 ms

conversion_async.js

conversion_async.js

440 ms

bat.js

bat.js

579 ms

fbevents.js

fbevents.js

369 ms

pptm.js

pptm.js

755 ms

8b3672f8-9cc2-4567-a4d6-28eeabd3692c.js

8b3672f8-9cc2-4567-a4d6-28eeabd3692c.js

1097 ms

js

js

427 ms

icon.woff

icon.woff

554 ms

ga-audiences

ga-audiences

721 ms

624759098033999

624759098033999

624 ms

525 ms

tp2

tp2

555 ms

52 ms

main1.min.js

main1.min.js

123 ms

3.3.0.js

3.3.0.js

179 ms

1553183358-42909300.png

1553183358-42909300.png

82 ms

1653645029-76220600.jpg

1653645029-76220600.jpg

413 ms

webinterpret.css

webinterpret.css

25 ms

webinterpret.js

webinterpret.js

585 ms

css

css

39 ms

footer.css,footer-generic.css,footer-third-party.css,card-logos-png,back-to-top.css,site-footer,multisite-footer,blank-14092022090624-1.css

footer.css,footer-generic.css,footer-third-party.css,card-logos-png,back-to-top.css,site-footer,multisite-footer,blank-14092022090624-1.css

81 ms

card-sprite-png.png

card-sprite-png.png

269 ms

1654593808-32746800.jpg

1654593808-32746800.jpg

167 ms

1654593881-44361500.jpg

1654593881-44361500.jpg

239 ms

jquery,picturefill,appendAround,matchHeight,jquery-cookie,modal,modal-ajax,modernizr,slick,slickSlider,fastclick,jquery-scrollto,jquery-viewport,responsiveTabs,mustache,tache,common_resp,header,back_to_top,vs.debounce,header-menu,blank-14092022090624-1.js

jquery,picturefill,appendAround,matchHeight,jquery-cookie,modal,modal-ajax,modernizr,slick,slickSlider,fastclick,jquery-scrollto,jquery-viewport,responsiveTabs,mustache,tache,common_resp,header,back_to_top,vs.debounce,header-menu,blank-14092022090624-1.js

171 ms

Accessibility Review

thesupco.co.uk accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

thesupco.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

thesupco.co.uk SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thesupco.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thesupco.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

thesupco.co.uk

Open Graph description is not detected on the main page of The SUP Co. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: