Tools & Wizards About Us
theusim.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

theusim.com

Independent Full-Service Media Planning & Buying Agency

Page Load Speed

2.7 sec in total

First Response

141 ms

Resources Loaded

1.4 sec

Page Rendered

1.2 sec

theusim.com screenshot

About Website

Welcome to theusim.com homepage info - get ready to check Theusim best content for United States right away, or after learning these important things about theusim.com

USIM is the industry leader in media planning and buying, as it's the core of our business and an essential part of our DNA. View our process here.

Visit theusim.com

Key Findings

We analyzed Theusim.com page load time and found that the first response time was 141 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

theusim.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value5.6 s

52/100

10%

TBT (Total Blocking Time)

Value1,100 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.9 s

17/100

10%

Network Requests Diagram

theusim.com

141 ms

www.theusim.com

285 ms

css2

44 ms

bootstrap.min.css

51 ms

all.css

43 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 81% of them (44 requests) were addressed to the original Theusim.com, 6% (3 requests) were made to Use.fontawesome.com and 4% (2 requests) were made to Stackpath.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (566 ms) belongs to the original domain Theusim.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 199.5 kB (11%)

Content Size

1.9 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Theusim.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 22.0 kB

  • Original 30.0 kB
  • After minification 24.0 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.0 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.0 kB or 73% of the original size.

Image Optimization

-8%

Potential reduce by 148.4 kB

  • Original 1.8 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Theusim images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 24.1 kB

  • Original 32.6 kB
  • After minification 32.5 kB
  • After compression 8.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 24.1 kB or 74% of the original size.

CSS Optimization

-20%

Potential reduce by 4.9 kB

  • Original 24.6 kB
  • After minification 24.4 kB
  • After compression 19.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Theusim.com needs all CSS files to be minified and compressed as it can save up to 4.9 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (28%)

Requests Now

50

After Optimization

36

  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Theusim. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

theusim.com

theusim.com

141 ms

www.theusim.com

www.theusim.com

285 ms

css2

css2

44 ms

bootstrap.min.css

bootstrap.min.css

51 ms

all.css

all.css

43 ms

style.css

style.css

79 ms

rte.css

rte.css

142 ms

responsive.css

responsive.css

210 ms

jquery.background-video.css

jquery.background-video.css

262 ms

home-menu.css

home-menu.css

262 ms

responsive.plain-javascript.min.js

responsive.plain-javascript.min.js

393 ms

custom-formulate-script-generic.js

custom-formulate-script-generic.js

364 ms

jquery-3.4.1.slim.min.js

jquery-3.4.1.slim.min.js

36 ms

popper.min.js

popper.min.js

34 ms

bootstrap.min.js

bootstrap.min.js

60 ms

jquery.background-video.js

jquery.background-video.js

365 ms

scripts.js

scripts.js

364 ms

gtm.js

gtm.js

164 ms

VPLogo-1.png

VPLogo-1.png

178 ms

usim-logo-white.png

usim-logo-white.png

119 ms

contactbanner.jpg

contactbanner.jpg

213 ms

people-on-busy-sidewalk.jpg

people-on-busy-sidewalk.jpg

334 ms

background-wave-image-home.jpg

background-wave-image-home.jpg

273 ms

3di.png

3di.png

118 ms

uview.png

uview.png

176 ms

purview.png

purview.png

177 ms

emi.png

emi.png

175 ms

cremo-white-logo.png

cremo-white-logo.png

222 ms

bww-white-logo.png

bww-white-logo.png

223 ms

crunch-white-logo.png

crunch-white-logo.png

230 ms

innout-white-logo.png

innout-white-logo.png

277 ms

cafe-rio-white-logo.png

cafe-rio-white-logo.png

285 ms

purview-pr.jpg

purview-pr.jpg

469 ms

purview-pr.jpg

purview-pr.jpg

365 ms

shutterstock_2252763175.jpg

shutterstock_2252763175.jpg

337 ms

shutterstock_1041718081.jpg

shutterstock_1041718081.jpg

401 ms

shutterstock_1904374294.jpg

shutterstock_1904374294.jpg

349 ms

creating-immediacy-with-short-lived-media-wp.jpg

creating-immediacy-with-short-lived-media-wp.jpg

398 ms

man-on-mountain.jpg

man-on-mountain.jpg

402 ms

aoy-logo.jpg

aoy-logo.jpg

413 ms

mobile-marketing-logo.jpg

mobile-marketing-logo.jpg

433 ms

abbi-logo.jpg

abbi-logo.jpg

462 ms

effie-logo.jpg

effie-logo.jpg

467 ms

magellan-logo.jpg

magellan-logo.jpg

467 ms

hsmai-logo.jpg

hsmai-logo.jpg

476 ms

footer-wave.jpg

footer-wave.jpg

566 ms

usim-logo-white.png

usim-logo-white.png

524 ms

facebook.png

facebook.png

528 ms

Instagram.png

Instagram.png

531 ms

LinkedIn.png

LinkedIn.png

530 ms

Twitter.png

Twitter.png

450 ms

fa-solid-900.woff

fa-solid-900.woff

33 ms

fa-regular-400.woff

fa-regular-400.woff

49 ms

home-video.png

home-video.png

531 ms

Accessibility Review

theusim.com accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

theusim.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

theusim.com SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Theusim.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Theusim.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

theusim.com

Open Graph description is not detected on the main page of Theusim. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: