Tools & Wizards About Us
toystore.co.nz screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

toystore.co.nz

Lego Online, Lego Collectors, Lego Retailer | ToyStore NZ

Page Load Speed

3.5 sec in total

First Response

292 ms

Resources Loaded

2.9 sec

Page Rendered

263 ms

toystore.co.nz screenshot

About Website

Welcome to toystore.co.nz homepage info - get ready to check Toy Store best content right away, or after learning these important things about toystore.co.nz

At the Toystore Nz, we sell toys that inspire individuality and reward curiosity. Proudly partners of Babies NZ. Buy online now!

Visit toystore.co.nz

Key Findings

We analyzed Toystore.co.nz page load time and found that the first response time was 292 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

toystore.co.nz performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value3,080 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.246

50/100

15%

TTI (Time to Interactive)

Value26.1 s

0/100

10%

Network Requests Diagram

toystore.co.nz

292 ms

toystore.co.nz

522 ms

theme-bundle.polyfills.js

91 ms

theme-bundle.head_async.js

151 ms

css

135 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 4% of them (3 requests) were addressed to the original Toystore.co.nz, 27% (20 requests) were made to Cdn11.bigcommerce.com and 11% (8 requests) were made to Searchanise-ef84.kxcdn.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Bigcommerce.latitudepayapps.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 387.6 kB (13%)

Content Size

3.0 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Toystore.co.nz main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.2 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 137.8 kB

  • Original 162.6 kB
  • After minification 143.4 kB
  • After compression 24.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.2 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.8 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 1.9 kB

  • Original 2.2 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Toy Store images are well optimized though.

JavaScript Optimization

-39%

Potential reduce by 247.6 kB

  • Original 633.0 kB
  • After minification 633.0 kB
  • After compression 385.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 247.6 kB or 39% of the original size.

CSS Optimization

-1%

Potential reduce by 289 B

  • Original 25.9 kB
  • After minification 25.9 kB
  • After compression 25.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Toystore.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (71%)

Requests Now

68

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Toy Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

toystore.co.nz

toystore.co.nz

292 ms

toystore.co.nz

toystore.co.nz

522 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

91 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

151 ms

css

css

135 ms

theme-bundle.font.js

theme-bundle.font.js

151 ms

theme-df43efb0-328c-013d-a2dc-5e018ba0f7db.css

theme-df43efb0-328c-013d-a2dc-5e018ba0f7db.css

138 ms

conduit.js

conduit.js

242 ms

js

js

158 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

135 ms

init.js

init.js

554 ms

widget_preloader.js

widget_preloader.js

240 ms

index.js

index.js

151 ms

theme-bundle.main.js

theme-bundle.main.js

150 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

151 ms

visitor_stencil.js

visitor_stencil.js

151 ms

1fttqq4br.js

1fttqq4br.js

131 ms

productpage.js

productpage.js

556 ms

order-confirmation.js

order-confirmation.js

1140 ms

klaviyo.js

klaviyo.js

408 ms

lib.js

lib.js

554 ms

onsite.js

onsite.js

149 ms

smile-bigcommerce.js

smile-bigcommerce.js

84 ms

jquery.min.js

jquery.min.js

132 ms

434.js

434.js

154 ms

main.js

main.js

150 ms

fbevents.js

fbevents.js

54 ms

rP2tp2ywxg089UriI5-g4vlH9VoD8CmcqZG40F9JadbnoEwAkJxRSW3w.woff

rP2tp2ywxg089UriI5-g4vlH9VoD8CmcqZG40F9JadbnoEwAkJxRSW3w.woff

178 ms

rP2tp2ywxg089UriI5-g4vlH9VoD8CmcqZG40F9JadbnoEwARZtRSW3w.woff

rP2tp2ywxg089UriI5-g4vlH9VoD8CmcqZG40F9JadbnoEwARZtRSW3w.woff

188 ms

1379352652236715

1379352652236715

171 ms

nobot

nobot

312 ms

gtm.js

gtm.js

189 ms

analytics.js

analytics.js

189 ms

k85duhabc3

k85duhabc3

477 ms

mobile-toy-store-686-x-860-px-.png

mobile-toy-store-686-x-860-px-.png

179 ms

embed

embed

447 ms

toy-store-side-banners-3-.png

toy-store-side-banners-3-.png

275 ms

website-side-banners-430-x-270-toy-store-general-860-x-540-px-.png

website-side-banners-430-x-270-toy-store-general-860-x-540-px-.png

274 ms

76265_box1_v29__51671.1690511286.png

76265_box1_v29__51671.1690511286.png

978 ms

lego-speed-champions-76916-porsche-963-1-5702017424200__66863.1679532757.jpg

lego-speed-champions-76916-porsche-963-1-5702017424200__66863.1679532757.jpg

273 ms

76281_box1_v29__94922.1705351202.png

76281_box1_v29__94922.1705351202.png

276 ms

71454_box1_v29__74304.1690845790.png

71454_box1_v29__74304.1690845790.png

275 ms

41749_box1_v29__12518.1685503461.png

41749_box1_v29__12518.1685503461.png

277 ms

75576__91025.1674181891.jpg

75576__91025.1674181891.jpg

279 ms

icon-qcard.png

icon-qcard.png

279 ms

gem.png

gem.png

276 ms

klarna-icon.png

klarna-icon.png

276 ms

js

js

155 ms

pxiEyp8kv8JHgFVrJJfedA.woff

pxiEyp8kv8JHgFVrJJfedA.woff

26 ms

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

pxiByp8kv8JHgFVrLCz7Z1xlEw.woff

27 ms

1fttqq4br

1fttqq4br

144 ms

ecommerce.js

ecommerce.js

74 ms

js

js

173 ms

templates.3r1x7H4j9q.js

templates.3r1x7H4j9q.js

370 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

247 ms

preload_data.3r1x7H4j9q.js

preload_data.3r1x7H4j9q.js

400 ms

collect

collect

125 ms

collect

collect

130 ms

js

js

139 ms

clarity.js

clarity.js

114 ms

widgets.59356.min.js

widgets.59356.min.js

206 ms

js

js

67 ms

search.js

search.js

37 ms

geometry.js

geometry.js

41 ms

main.js

main.js

64 ms

items_multicolumn_light_new.59356.css

items_multicolumn_light_new.59356.css

44 ms

items_multicolumn_light_new.mobile.59356.css

items_multicolumn_light_new.mobile.59356.css

61 ms

results_big_pictures_new.59356.css

results_big_pictures_new.59356.css

76 ms

recommendation.59356.css

recommendation.59356.css

100 ms

store-56a1ugj6ht.mybigcommerce.com

store-56a1ugj6ht.mybigcommerce.com

55 ms

index.php

index.php

297 ms

boot.js

boot.js

876 ms

boot.js

boot.js

92 ms

snize-autocomplete.59356.min.js

snize-autocomplete.59356.min.js

42 ms

Accessibility Review

toystore.co.nz accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

toystore.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

toystore.co.nz SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Toystore.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Toystore.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

toystore.co.nz

Open Graph description is not detected on the main page of Toy Store. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: