Tools & Wizards About Us
tractionco.com screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    73% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

tractionco.com

Traction

Page Load Speed

13.1 sec in total

First Response

5 sec

Resources Loaded

7.8 sec

Page Rendered

296 ms

tractionco.com screenshot

About Website

Click here to check amazing Traction Co content for United States. Otherwise, check out these important facts you probably never knew about tractionco.com

Traction is a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

Visit tractionco.com

Key Findings

We analyzed Tractionco.com page load time and found that the first response time was 5 sec and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

tractionco.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value3.6 s

87/100

10%

TBT (Total Blocking Time)

Value200 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.201

61/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

tractionco.com

4988 ms

www.tractionco.com

2036 ms

fonts.css

75 ms

all_min.css

151 ms

jquery-1.4.2.min.js

225 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 75% of them (36 requests) were addressed to the original Tractionco.com, 6% (3 requests) were made to Farm8.staticflickr.com and 6% (3 requests) were made to Farm7.staticflickr.com. The less responsive or slowest element that took the longest time to load (5 sec) belongs to the original domain Tractionco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 167.7 kB (20%)

Content Size

844.0 kB

After Optimization

676.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Tractionco.com main page is 844.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 597.7 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 6.3 kB

  • Original 9.3 kB
  • After minification 8.5 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.3 kB or 68% of the original size.

Image Optimization

-1%

Potential reduce by 8.2 kB

  • Original 597.7 kB
  • After minification 589.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traction Co images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 102.6 kB

  • Original 175.8 kB
  • After minification 175.6 kB
  • After compression 73.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 102.6 kB or 58% of the original size.

CSS Optimization

-83%

Potential reduce by 50.5 kB

  • Original 61.2 kB
  • After minification 58.7 kB
  • After compression 10.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Tractionco.com needs all CSS files to be minified and compressed as it can save up to 50.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (29%)

Requests Now

38

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traction Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

tractionco.com

tractionco.com

4988 ms

www.tractionco.com

www.tractionco.com

2036 ms

fonts.css

fonts.css

75 ms

all_min.css

all_min.css

151 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

225 ms

innershiv.js

innershiv.js

160 ms

all_min.js

all_min.js

233 ms

mobile.css

mobile.css

162 ms

ga.js

ga.js

48 ms

original_background-office2.jpg

original_background-office2.jpg

296 ms

bg_hd_right.gif

bg_hd_right.gif

82 ms

bg_hd_groupWrap.png

bg_hd_groupWrap.png

154 ms

logo.png

logo.png

154 ms

img_swingArm.png

img_swingArm.png

154 ms

bg_hd_left.gif

bg_hd_left.gif

84 ms

bg_mainContent_dots.png

bg_mainContent_dots.png

150 ms

bg_homefeature.jpg

bg_homefeature.jpg

308 ms

img_content_cap.png

img_content_cap.png

225 ms

display_Feature_banner_imedia_2014.jpg

display_Feature_banner_imedia_2014.jpg

380 ms

badge_feature_news.png

badge_feature_news.png

230 ms

icn_twitter.png

icn_twitter.png

230 ms

icn_facebook.png

icn_facebook.png

296 ms

icn_linkedin.png

icn_linkedin.png

306 ms

icn_youtube.png

icn_youtube.png

305 ms

bg_home_sidebar.png

bg_home_sidebar.png

366 ms

bg_hd_home_sidebar.png

bg_hd_home_sidebar.png

370 ms

loading.gif

loading.gif

379 ms

bg_bignav_work.png

bg_bignav_work.png

378 ms

bg_bignav_agency.png

bg_bignav_agency.png

380 ms

bg_bignav_blog.png

bg_bignav_blog.png

439 ms

ggx88_bk-webfont.woff

ggx88_bk-webfont.woff

410 ms

ggx88_bd-webfont.woff

ggx88_bd-webfont.woff

427 ms

clarendon_text_pro-webfont.woff

clarendon_text_pro-webfont.woff

428 ms

clarendon_text_pro_bold-webfont.woff

clarendon_text_pro_bold-webfont.woff

493 ms

gnuolane_rg-webfont.woff

gnuolane_rg-webfont.woff

428 ms

gnuolane_bd-webfont.woff

gnuolane_bd-webfont.woff

478 ms

gnuolane_bk-webfont.woff

gnuolane_bk-webfont.woff

484 ms

quant.js

quant.js

29 ms

photoset.gne

photoset.gne

110 ms

__utm.gif

__utm.gif

14 ms

pixel;r=2077926672;a=p-82U22a3eR_IKA;fpan=1;fpa=P0-1756679553-1458466071033;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458466071032;tzo=-180;ref=;url=http%3A%2F%2Fwww.tractionco.com%2F;ogl=

pixel;r=2077926672;a=p-82U22a3eR_IKA;fpan=1;fpa=P0-1756679553-1458466071033;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1458466071032;tzo=-180;ref=;url=http%3A%2F%2Fwww.tractionco.com%2F;ogl=

8 ms

collect

collect

64 ms

7153781435_0c2b9983b6_s.jpg

7153781435_0c2b9983b6_s.jpg

47 ms

6303415697_8faac4667b_s.jpg

6303415697_8faac4667b_s.jpg

47 ms

6261250847_cf8388499b_s.jpg

6261250847_cf8388499b_s.jpg

53 ms

6261250641_9e0a1f702a_s.jpg

6261250641_9e0a1f702a_s.jpg

41 ms

7153768851_fe1a6812b7_s.jpg

7153768851_fe1a6812b7_s.jpg

38 ms

6789637672_64bcc758c8_s.jpg

6789637672_64bcc758c8_s.jpg

46 ms

Accessibility Review

tractionco.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

tractionco.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

tractionco.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Tractionco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Tractionco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

tractionco.com

Open Graph description is not detected on the main page of Traction Co. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: