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trade-line.com.au screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

trade-line.com.au

Tradeline Site Solutions, "The Site Efficiency Specialists".

Page Load Speed

12.7 sec in total

First Response

1.8 sec

Resources Loaded

10.7 sec

Page Rendered

222 ms

trade-line.com.au screenshot

About Website

Visit trade-line.com.au now to see the best up-to-date Tradeline content and also check out these interesting facts you probably never knew about trade-line.com.au

Since its founding in 1994, the construction and civil industry has been the cornerstone of Tradeline. We are laser-focused and are driven to serve this industry in the best way possible.

Visit trade-line.com.au

Key Findings

We analyzed Trade-line.com.au page load time and found that the first response time was 1.8 sec and then it took 10.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

trade-line.com.au performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value12.2 s

0/100

25%

SI (Speed Index)

Value18.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,350 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

www.trade-line.com.au

1755 ms

woocommerce-mod.css

221 ms

grid.css

436 ms

base.css

650 ms

layout.css

872 ms

Our browser made a total of 164 requests to load all elements on the main page. We found that 88% of them (145 requests) were addressed to the original Trade-line.com.au, 5% (8 requests) were made to Formilla.com and 4% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Trade-line.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 325.0 kB (18%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trade-line.com.au main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 984.5 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 227.1 kB

  • Original 276.6 kB
  • After minification 249.8 kB
  • After compression 49.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 227.1 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 27.9 kB

  • Original 984.5 kB
  • After minification 956.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Tradeline images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 40.2 kB

  • Original 379.4 kB
  • After minification 379.4 kB
  • After compression 339.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.2 kB or 11% of the original size.

CSS Optimization

-17%

Potential reduce by 29.7 kB

  • Original 172.9 kB
  • After minification 172.0 kB
  • After compression 143.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trade-line.com.au needs all CSS files to be minified and compressed as it can save up to 29.7 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 142 (91%)

Requests Now

156

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 156 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Tradeline. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 68 to 1 for JavaScripts and from 76 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.trade-line.com.au

www.trade-line.com.au

1755 ms

woocommerce-mod.css

woocommerce-mod.css

221 ms

grid.css

grid.css

436 ms

base.css

base.css

650 ms

layout.css

layout.css

872 ms

audio-player.css

audio-player.css

653 ms

blog.css

blog.css

653 ms

postslider.css

postslider.css

667 ms

buttons.css

buttons.css

665 ms

buttonrow.css

buttonrow.css

866 ms

buttons_fullwidth.css

buttons_fullwidth.css

867 ms

catalogue.css

catalogue.css

865 ms

comments.css

comments.css

888 ms

contact.css

contact.css

889 ms

slideshow.css

slideshow.css

1083 ms

contentslider.css

contentslider.css

1080 ms

countdown.css

countdown.css

1085 ms

gallery.css

gallery.css

1087 ms

gallery_horizontal.css

gallery_horizontal.css

1111 ms

google_maps.css

google_maps.css

1112 ms

grid_row.css

grid_row.css

1295 ms

heading.css

heading.css

1299 ms

headline_rotator.css

headline_rotator.css

1302 ms

hr.css

hr.css

1304 ms

icon.css

icon.css

1334 ms

iconbox.css

iconbox.css

1335 ms

icongrid.css

icongrid.css

1510 ms

iconlist.css

iconlist.css

1515 ms

image.css

image.css

1520 ms

image_hotspots.css

image_hotspots.css

1521 ms

magazine.css

magazine.css

1560 ms

masonry_entries.css

masonry_entries.css

1561 ms

avia-snippet-site-preloader.css

avia-snippet-site-preloader.css

1724 ms

menu.css

menu.css

1730 ms

notification.css

notification.css

1741 ms

numbers.css

numbers.css

1737 ms

css

css

37 ms

ybt8sfq.css

ybt8sfq.css

133 ms

api.js

api.js

106 ms

portfolio.css

portfolio.css

1778 ms

progressbar.css

progressbar.css

1564 ms

promobox.css

promobox.css

1508 ms

search.css

search.css

1301 ms

slideshow_accordion.css

slideshow_accordion.css

1308 ms

slideshow_feature_image.css

slideshow_feature_image.css

1309 ms

slideshow_fullsize.css

slideshow_fullsize.css

1343 ms

slideshow_fullscreen.css

slideshow_fullscreen.css

1346 ms

slideshow_layerslider.css

slideshow_layerslider.css

1294 ms

social_share.css

social_share.css

1304 ms

tab_section.css

tab_section.css

1312 ms

table.css

table.css

1309 ms

tabs.css

tabs.css

1343 ms

team.css

team.css

1346 ms

testimonials.css

testimonials.css

1295 ms

timeline.css

timeline.css

1304 ms

toggles.css

toggles.css

1312 ms

video.css

video.css

1312 ms

style.min.css

style.min.css

1568 ms

woocommerce-conditional-product-fees-for-checkout-public.css

woocommerce-conditional-product-fees-for-checkout-public.css

1347 ms

styles.css

styles.css

1294 ms

pageflip.css

pageflip.css

1304 ms

pageflip-custom.css

pageflip-custom.css

1311 ms

wpr-hamburger.css

wpr-hamburger.css

1313 ms

wprmenu.css

wprmenu.css

1348 ms

wpr-icons.css

wpr-icons.css

1469 ms

shortcodes.css

shortcodes.css

1310 ms

magnific-popup.css

magnific-popup.css

1316 ms

avia-snippet-lightbox.css

avia-snippet-lightbox.css

1313 ms

avia-snippet-widget.css

avia-snippet-widget.css

1381 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

1343 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

1457 ms

enfold_child.css

enfold_child.css

1533 ms

custom.css

custom.css

1316 ms

style.css

style.css

1312 ms

wc-blocks.css

wc-blocks.css

1383 ms

jquery-1.12.4-wp.js

jquery-1.12.4-wp.js

1791 ms

jquery-migrate-1.4.1-wp.js

jquery-migrate-1.4.1-wp.js

1449 ms

woocommerce-conditional-product-fees-for-checkout-public.js

woocommerce-conditional-product-fees-for-checkout-public.js

1330 ms

pageflip5-min.js

pageflip5-min.js

1538 ms

pageflip5-loader.js

pageflip5-loader.js

1392 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1491 ms

add-to-cart.min.js

add-to-cart.min.js

1468 ms

js.cookie.min.js

js.cookie.min.js

1473 ms

woocommerce.min.js

woocommerce.min.js

1419 ms

modernizr.custom.js

modernizr.custom.js

1503 ms

touchSwipe.js

touchSwipe.js

1516 ms

wprmenu.js

wprmenu.js

1522 ms

avia-compat.js

avia-compat.js

1476 ms

woocommerce-mod.js

woocommerce-mod.js

1608 ms

avia.js

avia.js

1468 ms

shortcodes.js

shortcodes.js

1507 ms

audio-player.js

audio-player.js

1524 ms

contact.js

contact.js

1530 ms

slideshow.js

slideshow.js

1474 ms

countdown.js

countdown.js

1434 ms

gallery.js

gallery.js

1429 ms

gallery_horizontal.js

gallery_horizontal.js

1490 ms

headline_rotator.js

headline_rotator.js

1510 ms

icongrid.js

icongrid.js

1455 ms

iconlist.js

iconlist.js

1462 ms

image_hotspots.js

image_hotspots.js

1441 ms

magazine.js

magazine.js

1433 ms

isotope.js

isotope.js

1490 ms

masonry_entries.js

masonry_entries.js

1516 ms

menu.js

menu.js

1453 ms

notification.js

notification.js

1457 ms

numbers.js

numbers.js

1449 ms

portfolio.js

portfolio.js

1431 ms

progressbar.js

progressbar.js

1486 ms

slideshow-video.js

slideshow-video.js

1441 ms

slideshow_accordion.js

slideshow_accordion.js

1337 ms

slideshow_fullscreen.js

slideshow_fullscreen.js

1311 ms

slideshow_layerslider.js

slideshow_layerslider.js

1422 ms

tab_section.js

tab_section.js

1353 ms

tabs.js

tabs.js

1299 ms

testimonials.js

testimonials.js

1310 ms

timeline.js

timeline.js

1310 ms

toggles.js

toggles.js

1316 ms

video.js

video.js

1342 ms

index.js

index.js

1321 ms

index.js

index.js

1298 ms

sourcebuster.min.js

sourcebuster.min.js

1308 ms

order-attribution.min.js

order-attribution.min.js

1308 ms

p.css

p.css

32 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1310 ms

avia-snippet-lightbox.js

avia-snippet-lightbox.js

1301 ms

d

d

11 ms

d

d

37 ms

d

d

47 ms

avia-snippet-megamenu.js

avia-snippet-megamenu.js

1303 ms

d

d

47 ms

d

d

48 ms

d

d

68 ms

avia-snippet-sticky-header.js

avia-snippet-sticky-header.js

1291 ms

avia-snippet-widget.js

avia-snippet-widget.js

1299 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1520 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

1304 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

1343 ms

avia_blocks_front.js

avia_blocks_front.js

1343 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

1302 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

1315 ms

wp-polyfill.min.js

wp-polyfill.min.js

1327 ms

index.js

index.js

1444 ms

entypo-fontello.woff

entypo-fontello.woff

1572 ms

Tradeline-logo-3.png

Tradeline-logo-3.png

1424 ms

Cataloge-out-now_web-banner_ARTWORK-1500x430.jpg

Cataloge-out-now_web-banner_ARTWORK-1500x430.jpg

1762 ms

ELECTRICAL-TRADELINE_WEB-BANNERS-2021-1500x430.jpg

ELECTRICAL-TRADELINE_WEB-BANNERS-2021-1500x430.jpg

1539 ms

WATERPROOFING-TRADELINE_WEB-BANNERS-2021-1500x430.jpg

WATERPROOFING-TRADELINE_WEB-BANNERS-2021-1500x430.jpg

1800 ms

Order-TRADELINE_WEB-BANNERS-Process-1300x430.jpg

Order-TRADELINE_WEB-BANNERS-Process-1300x430.jpg

1890 ms

Fast-packing-TRADELINE_WEB-BANNERS-Process2-1300x430.jpg

Fast-packing-TRADELINE_WEB-BANNERS-Process2-1300x430.jpg

1686 ms

Next-Day-delivery-TRADELINE_WEB-BANNERS-Process3-1300x430.jpg

Next-Day-delivery-TRADELINE_WEB-BANNERS-Process3-1300x430.jpg

1784 ms

Customer-Satisfaction-TRADELINE_WEB-BANNERS-Process4-1300x430.jpg

Customer-Satisfaction-TRADELINE_WEB-BANNERS-Process4-1300x430.jpg

1786 ms

Tell-YTour-Mates-TRADELINE_WEB-BANNERS-Process5-1300x430.jpg

Tell-YTour-Mates-TRADELINE_WEB-BANNERS-Process5-1300x430.jpg

1951 ms

SIKA_WEB-BANNER_ARTWORK-1500x430.jpg

SIKA_WEB-BANNER_ARTWORK-1500x430.jpg

1959 ms

DISASTER-RELIEF_WEB-BANNER_ARTWORK-1500x430.jpg

DISASTER-RELIEF_WEB-BANNER_ARTWORK-1500x430.jpg

1960 ms

feedback.js

feedback.js

113 ms

js

js

125 ms

LoadFormillaChatButton

LoadFormillaChatButton

196 ms

jquery.mCustomScrollbar.min.css

jquery.mCustomScrollbar.min.css

19 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

25 ms

jquery.mCustomScrollbar.concat.min.js

jquery.mCustomScrollbar.concat.min.js

44 ms

autosize.min.js

autosize.min.js

53 ms

fileAttachments.js

fileAttachments.js

34 ms

fonts.css

fonts.css

37 ms

Accessibility Review

trade-line.com.au accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

trade-line.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

trade-line.com.au SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trade-line.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trade-line.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trade-line.com.au

Open Graph data is detected on the main page of Tradeline. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: