Tools & Wizards About Us
trafficsafetymarketing.gov screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

trafficsafetymarketing.gov

Traffic Safety Marketing | NHTSA

Page Load Speed

1.8 sec in total

First Response

223 ms

Resources Loaded

947 ms

Page Rendered

595 ms

trafficsafetymarketing.gov screenshot

About Website

Welcome to trafficsafetymarketing.gov homepage info - get ready to check Traffic Safety Marketing best content for United States right away, or after learning these important things about trafficsafetymarketing.gov

Communication resources and marketing material for states, partner organizations and highway safety professionals. Content developed by USDOT’s NHTSA.

Visit trafficsafetymarketing.gov

Key Findings

We analyzed Trafficsafetymarketing.gov page load time and found that the first response time was 223 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

trafficsafetymarketing.gov performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

48/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value3.9 s

82/100

10%

TBT (Total Blocking Time)

Value860 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

www.trafficsafetymarketing.gov

223 ms

css_HKK5N7nxiDaET4Na6AGRuYW9ZR94EAeBRqqs1RG7qJI.css

37 ms

css_DiwGP1FShlpr4v48tg9aylD1E8ncNk1i4tg3OkkbSio.css

21 ms

js

58 ms

Universal-Federated-Analytics-Min.js

41 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 73% of them (19 requests) were addressed to the original Trafficsafetymarketing.gov, 12% (3 requests) were made to Googletagmanager.com and 8% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (223 ms) belongs to the original domain Trafficsafetymarketing.gov.

Page Optimization Overview & Recommendations

Page size can be reduced by 799.2 kB (65%)

Content Size

1.2 MB

After Optimization

439.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trafficsafetymarketing.gov main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 659.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 54.0 kB

  • Original 65.1 kB
  • After minification 55.9 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.2 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.0 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 5.3 kB

  • Original 204.0 kB
  • After minification 198.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Traffic Safety Marketing images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 478.0 kB

  • Original 659.6 kB
  • After minification 659.6 kB
  • After compression 181.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 478.0 kB or 72% of the original size.

CSS Optimization

-84%

Potential reduce by 261.9 kB

  • Original 310.3 kB
  • After minification 302.0 kB
  • After compression 48.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Trafficsafetymarketing.gov needs all CSS files to be minified and compressed as it can save up to 261.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (29%)

Requests Now

24

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Traffic Safety Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.trafficsafetymarketing.gov

www.trafficsafetymarketing.gov

223 ms

css_HKK5N7nxiDaET4Na6AGRuYW9ZR94EAeBRqqs1RG7qJI.css

css_HKK5N7nxiDaET4Na6AGRuYW9ZR94EAeBRqqs1RG7qJI.css

37 ms

css_DiwGP1FShlpr4v48tg9aylD1E8ncNk1i4tg3OkkbSio.css

css_DiwGP1FShlpr4v48tg9aylD1E8ncNk1i4tg3OkkbSio.css

21 ms

js

js

58 ms

Universal-Federated-Analytics-Min.js

Universal-Federated-Analytics-Min.js

41 ms

css

css

53 ms

js_LSi2IjgwPyU4LyJhW-HZd1QZjtGlebQevmFSgE7-4dE.js

js_LSi2IjgwPyU4LyJhW-HZd1QZjtGlebQevmFSgE7-4dE.js

41 ms

css2

css2

39 ms

gtm.js

gtm.js

68 ms

DOT-logo.svg

DOT-logo.svg

65 ms

TSM-logo.svg

TSM-logo.svg

42 ms

blue-texture-header.png

blue-texture-header.png

57 ms

speed-social-norming-driving-fast-graphic-1600x900-en-2024.jpg

speed-social-norming-driving-fast-graphic-1600x900-en-2024.jpg

44 ms

speed-enforcement-slow-down-graphic-1600x900-en-2024.jpg

speed-enforcement-slow-down-graphic-1600x900-en-2024.jpg

44 ms

vehicle-vehicle-theft-stolen-seconds-graphic-1600x900-en-2024-16110.jpg

vehicle-vehicle-theft-stolen-seconds-graphic-1600x900-en-2024-16110.jpg

88 ms

vehicle-seasonal-summer-image-1200x675-en-p2023.jpg

vehicle-seasonal-summer-image-1200x675-en-p2023.jpg

52 ms

child-heatstroke-forgotten-graphic-1600x900-en-2024.jpg

child-heatstroke-forgotten-graphic-1600x900-en-2024.jpg

51 ms

drunk-enforcement-drive-labor-day-drive-in-graphic-1600x900-en-2024.jpg

drunk-enforcement-drive-labor-day-drive-in-graphic-1600x900-en-2024.jpg

51 ms

drug-enforcement-labor-day-fly-graphic-1600x900-en-2024.jpg

drug-enforcement-labor-day-fly-graphic-1600x900-en-2024.jpg

56 ms

drunk-driving-enforcement-ride-sober-image-1200x675-en-p2023.jpg

drunk-driving-enforcement-ride-sober-image-1200x675-en-p2023.jpg

61 ms

nhtsa-logo-no-text-1200-1200.jpg

nhtsa-logo-no-text-1200-1200.jpg

88 ms

NHTSA-logo-small-viewport.svg

NHTSA-logo-small-viewport.svg

67 ms

DOT-logo-with-text.svg

DOT-logo-with-text.svg

69 ms

js

js

49 ms

font

font

39 ms

icomoon.ttf

icomoon.ttf

14 ms

Accessibility Review

trafficsafetymarketing.gov accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

trafficsafetymarketing.gov best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

trafficsafetymarketing.gov SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trafficsafetymarketing.gov can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trafficsafetymarketing.gov main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trafficsafetymarketing.gov

Open Graph description is not detected on the main page of Traffic Safety Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: