Report Summary

  • 99

    Performance

    Renders faster than
    96% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

ultimatekayaks.co.uk

NELO Kayaks for sale Epic Kayaks uk distributor Ultimate Kayaks

Page Load Speed

1.6 sec in total

First Response

434 ms

Resources Loaded

946 ms

Page Rendered

187 ms

ultimatekayaks.co.uk screenshot

About Website

Click here to check amazing Ultimate Kayaks content for United Kingdom. Otherwise, check out these important facts you probably never knew about ultimatekayaks.co.uk

Ultimate kayaks is the uk distributor for Nelo kayaks and Epic Kayaks and canoeing accessories in the uk run by six times world kayaking champion Ivan Lawler featuring boats for racing, touring, fitne...

Visit ultimatekayaks.co.uk

Key Findings

We analyzed Ultimatekayaks.co.uk page load time and found that the first response time was 434 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

ultimatekayaks.co.uk performance score

99

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.1 s

100/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.062

97/100

15%

TTI (Time to Interactive)

Value1.1 s

100/100

10%

Network Requests Diagram

ultimatekayaks.co.uk

434 ms

ultimatekayaks.css

243 ms

jquery.js

481 ms

logo.jpg

410 ms

hdr_01.jpg

255 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 91% of them (21 requests) were addressed to the original Ultimatekayaks.co.uk, 9% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (481 ms) belongs to the original domain Ultimatekayaks.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 91.7 kB (15%)

Content Size

605.0 kB

After Optimization

513.2 kB

In fact, the total size of Ultimatekayaks.co.uk main page is 605.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 531.7 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 35.5 kB

  • Original 42.4 kB
  • After minification 39.2 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.5 kB or 84% of the original size.

Image Optimization

-8%

Potential reduce by 44.6 kB

  • Original 531.7 kB
  • After minification 487.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ultimate Kayaks images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-84%

Potential reduce by 11.5 kB

  • Original 13.7 kB
  • After minification 10.3 kB
  • After compression 2.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ultimatekayaks.co.uk needs all CSS files to be minified and compressed as it can save up to 11.5 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (23%)

Requests Now

22

After Optimization

17

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ultimate Kayaks. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

ultimatekayaks.co.uk accessibility score

59

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

ultimatekayaks.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

ultimatekayaks.co.uk SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ultimatekayaks.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ultimatekayaks.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ultimate Kayaks. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: