Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

ultimateoutdoors.co.uk

Ultimate Outdoors | Outdoor Clothing, Walking Boots, Tents & Climbing Equipment

Page Load Speed

4.9 sec in total

First Response

527 ms

Resources Loaded

3.6 sec

Page Rendered

701 ms

ultimateoutdoors.co.uk screenshot

About Website

Visit ultimateoutdoors.co.uk now to see the best up-to-date Ultimate Outdoors content and also check out these interesting facts you probably never knew about ultimateoutdoors.co.uk

Huge range of Outdoor Equipment, Waterproof Jackets, Tents, Climbing Equipment all at great prices | Click & Collect to over 500 Stores | Price Promise, always 10% Cheaper.

Visit ultimateoutdoors.co.uk

Key Findings

We analyzed Ultimateoutdoors.co.uk page load time and found that the first response time was 527 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

ultimateoutdoors.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

4/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value5,720 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

www.ultimateoutdoors.com

527 ms

theme.css

140 ms

cookies-message.css

90 ms

wcjs

481 ms

entry.js

133 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Ultimateoutdoors.co.uk, 10% (9 requests) were made to Nexus.ensighten.com and 7% (6 requests) were made to Cdn.media.amplience.net. The less responsive or slowest element that took the longest time to load (556 ms) relates to the external source Ultimateoutdoors.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 483.0 kB (42%)

Content Size

1.2 MB

After Optimization

672.3 kB

In fact, the total size of Ultimateoutdoors.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 477.2 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 401.6 kB

  • Original 444.5 kB
  • After minification 301.3 kB
  • After compression 42.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 143.2 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 401.6 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 477.2 kB
  • After minification 477.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ultimate Outdoors images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 56.5 kB

  • Original 187.5 kB
  • After minification 187.2 kB
  • After compression 131.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 56.5 kB or 30% of the original size.

CSS Optimization

-54%

Potential reduce by 24.9 kB

  • Original 46.2 kB
  • After minification 46.1 kB
  • After compression 21.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ultimateoutdoors.co.uk needs all CSS files to be minified and compressed as it can save up to 24.9 kB or 54% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (83%)

Requests Now

86

After Optimization

15

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ultimate Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 38 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ultimateoutdoors.co.uk accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ultimateoutdoors.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ultimateoutdoors.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ultimateoutdoors.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ultimateoutdoors.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ultimate Outdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: