Tools & Wizards About Us
ulula.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

ulula.co.uk

Organic Formula Milk for Babies and Toddlers | Allergy & Gluten Free Foods

Page Load Speed

2.4 sec in total

First Response

385 ms

Resources Loaded

1.8 sec

Page Rendered

271 ms

ulula.co.uk screenshot

About Website

Welcome to ulula.co.uk homepage info - get ready to check Ulula best content right away, or after learning these important things about ulula.co.uk

Ulula offers organic formula milk and allergy and gluten free porridge and food. We offer delivery on all of our orders. For approved organic snacks, food, and toys, visit Ulula.

Visit ulula.co.uk

Key Findings

We analyzed Ulula.co.uk page load time and found that the first response time was 385 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

ulula.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value3,550 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value21.2 s

1/100

10%

Network Requests Diagram

www.ulula.co.uk

385 ms

629dab474e9e78acba4e775a7f8e437b.flat-blue.css.php

90 ms

jquery-1.7.2.min.js.php

238 ms

jquery-ui-1.8.24.custom.min.js.php

320 ms

17f5e666b7ff260b9bdb481bae2cc351.flat-blue.functions.js.php

259 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 93% of them (25 requests) were addressed to the original Ulula.co.uk, 7% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (543 ms) belongs to the original domain Ulula.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 496.3 kB (34%)

Content Size

1.4 MB

After Optimization

951.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ulula.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 896.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 23.7 kB

  • Original 30.3 kB
  • After minification 30.3 kB
  • After compression 6.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.7 kB or 78% of the original size.

Image Optimization

-11%

Potential reduce by 95.6 kB

  • Original 896.9 kB
  • After minification 801.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ulula needs image optimization as it can save up to 95.6 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 322.6 kB

  • Original 458.3 kB
  • After minification 446.2 kB
  • After compression 135.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 322.6 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 54.4 kB

  • Original 62.5 kB
  • After minification 50.9 kB
  • After compression 8.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ulula.co.uk needs all CSS files to be minified and compressed as it can save up to 54.4 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (17%)

Requests Now

23

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ulula. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.ulula.co.uk

www.ulula.co.uk

385 ms

629dab474e9e78acba4e775a7f8e437b.flat-blue.css.php

629dab474e9e78acba4e775a7f8e437b.flat-blue.css.php

90 ms

jquery-1.7.2.min.js.php

jquery-1.7.2.min.js.php

238 ms

jquery-ui-1.8.24.custom.min.js.php

jquery-ui-1.8.24.custom.min.js.php

320 ms

17f5e666b7ff260b9bdb481bae2cc351.flat-blue.functions.js.php

17f5e666b7ff260b9bdb481bae2cc351.flat-blue.functions.js.php

259 ms

213cd2df7ee7a7a09659a3dd7e069261.menu.js.php

213cd2df7ee7a7a09659a3dd7e069261.menu.js.php

166 ms

background9.png

background9.png

257 ms

OpenSans-Regular-webfont.woff

OpenSans-Regular-webfont.woff

159 ms

OpenSans-Semibold-webfont.woff

OpenSans-Semibold-webfont.woff

81 ms

dc.js

dc.js

43 ms

delivery-homepage-banner-2.png

delivery-homepage-banner-2.png

88 ms

holle-formula-milk-banner-1.png

holle-formula-milk-banner-1.png

390 ms

holle-organic-nursing-tea.png

holle-organic-nursing-tea.png

160 ms

spacerv.gif

spacerv.gif

87 ms

holle-organic-infant-goat-milk-1.png

holle-organic-infant-goat-milk-1.png

153 ms

holle-organic-baby-weaning-starter-packpng.png

holle-organic-baby-weaning-starter-packpng.png

313 ms

holle-organic-rice-porridge.png

holle-organic-rice-porridge.png

238 ms

Homepage%20Block%20Weaning.png

Homepage%20Block%20Weaning.png

380 ms

Homepage%20Block%20Organic.png

Homepage%20Block%20Organic.png

303 ms

Homepage%20Block%20Allergy.png

Homepage%20Block%20Allergy.png

394 ms

Homepage%20Block%20Recipes.png

Homepage%20Block%20Recipes.png

473 ms

Blog.png

Blog.png

460 ms

facebook-white-48.png

facebook-white-48.png

392 ms

payment%20options%201.png

payment%20options%201.png

460 ms

homepage%20logo.png

homepage%20logo.png

543 ms

Blueparker-020614.woff

Blueparker-020614.woff

439 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

ulula.co.uk accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ulula.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ulula.co.uk SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ulula.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ulula.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

ulula.co.uk

Open Graph description is not detected on the main page of Ulula. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: