Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

unbound.nz

Google Ads | Digital Marketing Agency | Google Premier Partner

Page Load Speed

10 sec in total

First Response

678 ms

Resources Loaded

8.2 sec

Page Rendered

1.1 sec

unbound.nz screenshot

About Website

Welcome to unbound.nz homepage info - get ready to check Unbound best content right away, or after learning these important things about unbound.nz

Need help with your Google Ads or Digital Marketing? Unbound can help you get more sales or leads from your digital marketing channels.

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Key Findings

We analyzed Unbound.nz page load time and found that the first response time was 678 ms and then it took 9.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

unbound.nz performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

62/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value4,000 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

Network Requests Diagram

unbound.nz

678 ms

www.unbound.nz

1300 ms

gtm.js

81 ms

uc.js

28 ms

uc.js

14 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 89% of them (77 requests) were addressed to the original Unbound.nz, 2% (2 requests) were made to Googletagmanager.com and 2% (2 requests) were made to Consent.cookiebot.com. The less responsive or slowest element that took the longest time to load (4.5 sec) belongs to the original domain Unbound.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 667.8 kB (35%)

Content Size

1.9 MB

After Optimization

1.2 MB

In fact, the total size of Unbound.nz main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 741.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 407.4 kB

  • Original 482.6 kB
  • After minification 481.9 kB
  • After compression 75.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 407.4 kB or 84% of the original size.

Image Optimization

-11%

Potential reduce by 84.7 kB

  • Original 741.3 kB
  • After minification 656.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Unbound needs image optimization as it can save up to 84.7 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-26%

Potential reduce by 175.7 kB

  • Original 676.1 kB
  • After minification 676.1 kB
  • After compression 500.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 175.7 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (66%)

Requests Now

82

After Optimization

28

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unbound. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

unbound.nz accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

unbound.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

unbound.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unbound.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unbound.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Unbound. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: