Report Summary

  • 77

    Performance

    Renders faster than
    85% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

unfolded.co.uk

Performance Marketing Experts: Unfolded are Affiliate Marketing Specialists in Newcastle upon Tyne

Page Load Speed

2.7 sec in total

First Response

681 ms

Resources Loaded

1.6 sec

Page Rendered

414 ms

unfolded.co.uk screenshot

About Website

Visit unfolded.co.uk now to see the best up-to-date Unfolded content and also check out these interesting facts you probably never knew about unfolded.co.uk

Unfolded are performance marketing experts based in Newcastle upon Tyne, specilising in Affiliate Marketing and Pay Per Sale traffic generation.

Visit unfolded.co.uk

Key Findings

We analyzed Unfolded.co.uk page load time and found that the first response time was 681 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

unfolded.co.uk performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

51/100

25%

SI (Speed Index)

Value4.0 s

81/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.6 s

82/100

10%

Network Requests Diagram

unfolded.co.uk

681 ms

reset.css

153 ms

unfolded.css

155 ms

ehj4jtf.js

607 ms

jquery-1.4.2.min.js

307 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 75% of them (15 requests) were addressed to the original Unfolded.co.uk, 10% (2 requests) were made to Use.typekit.com and 10% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (681 ms) belongs to the original domain Unfolded.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 122.4 kB (19%)

Content Size

637.4 kB

After Optimization

515.1 kB

In fact, the total size of Unfolded.co.uk main page is 637.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 479.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 15.6 kB

  • Original 19.9 kB
  • After minification 18.2 kB
  • After compression 4.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.6 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 16.1 kB

  • Original 479.2 kB
  • After minification 463.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Unfolded images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 81.9 kB

  • Original 127.6 kB
  • After minification 126.7 kB
  • After compression 45.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 81.9 kB or 64% of the original size.

CSS Optimization

-82%

Potential reduce by 8.8 kB

  • Original 10.7 kB
  • After minification 7.7 kB
  • After compression 2.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Unfolded.co.uk needs all CSS files to be minified and compressed as it can save up to 8.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (22%)

Requests Now

18

After Optimization

14

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Unfolded. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

unfolded.co.uk accessibility score

96

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

unfolded.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

unfolded.co.uk SEO score

79

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Unfolded.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Unfolded.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Unfolded. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: