Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

new.viking-direct.co.uk

Office Supplies, Stationery & Furniture | Viking Direct UK

Page Load Speed

3 sec in total

First Response

374 ms

Resources Loaded

2.2 sec

Page Rendered

500 ms

new.viking-direct.co.uk screenshot

About Website

Welcome to new.viking-direct.co.uk homepage info - get ready to check New Viking Direct best content for United Kingdom right away, or after learning these important things about new.viking-direct.co.uk

Viking is a leading supplier of Office Supplies & Stationery. Buy everything from Ink Cartridges to Furniture at unbeatable value. FREE DELIVERY AVAILABLE.

Visit new.viking-direct.co.uk

Key Findings

We analyzed New.viking-direct.co.uk page load time and found that the first response time was 374 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

new.viking-direct.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value1,960 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.212

59/100

15%

TTI (Time to Interactive)

Value13.7 s

10/100

10%

Network Requests Diagram

374 ms

otSDKStub.js

39 ms

6d0b2d68ce8ffe1f9451c61b11715e2d.js

25 ms

global.css

32 ms

jquery-with-migrate.min.js

36 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original New.viking-direct.co.uk, 34% (29 requests) were made to Viking-direct.co.uk and 6% (5 requests) were made to Static.viking-direct.co.uk. The less responsive or slowest element that took the longest time to load (474 ms) relates to the external source Odeu.scene7.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 414.6 kB (38%)

Content Size

1.1 MB

After Optimization

686.7 kB

In fact, the total size of New.viking-direct.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 538.6 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 410.4 kB

  • Original 538.6 kB
  • After minification 504.7 kB
  • After compression 128.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 410.4 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 4.1 kB

  • Original 443.8 kB
  • After minification 439.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Viking Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 35 B

  • Original 115.0 kB
  • After minification 115.0 kB
  • After compression 114.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 46 B

  • Original 3.9 kB
  • After minification 3.9 kB
  • After compression 3.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. New.viking-direct.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (17%)

Requests Now

72

After Optimization

60

The browser has sent 72 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Viking Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

new.viking-direct.co.uk accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role] values are not valid

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

new.viking-direct.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

new.viking-direct.co.uk SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise New.viking-direct.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that New.viking-direct.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of New Viking Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: