Tools & Wizards About Us
vividata.ca screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

vividata.ca

Vividata | Canada’s Most Comprehensive Consumer ResearchVividata |

Page Load Speed

6.7 sec in total

First Response

246 ms

Resources Loaded

4.5 sec

Page Rendered

1.9 sec

vividata.ca screenshot

About Website

Visit vividata.ca now to see the best up-to-date Vividata content for Canada and also check out these interesting facts you probably never knew about vividata.ca

Measure, reach and understand real-world Canadian consumers with industry-trusted audience metrics, behavioural data, and world-class consumer insights.

Visit vividata.ca

Key Findings

We analyzed Vividata.ca page load time and found that the first response time was 246 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

vividata.ca performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value640 ms

47/100

30%

CLS (Cumulative Layout Shift)

Value0.075

95/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

vividata.ca

246 ms

uer5cdc.css

246 ms

ykw1slv.css

311 ms

normalize.min.css

152 ms

style.min.css

74 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 73% of them (57 requests) were addressed to the original Vividata.ca, 10% (8 requests) were made to Use.typekit.net and 3% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Vividata.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 523.7 kB (32%)

Content Size

1.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Vividata.ca main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 112.8 kB

  • Original 140.9 kB
  • After minification 136.7 kB
  • After compression 28.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.8 kB or 80% of the original size.

Image Optimization

-25%

Potential reduce by 267.8 kB

  • Original 1.1 MB
  • After minification 798.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Vividata needs image optimization as it can save up to 267.8 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-46%

Potential reduce by 109.5 kB

  • Original 238.7 kB
  • After minification 234.2 kB
  • After compression 129.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 109.5 kB or 46% of the original size.

CSS Optimization

-18%

Potential reduce by 33.6 kB

  • Original 190.7 kB
  • After minification 190.7 kB
  • After compression 157.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Vividata.ca needs all CSS files to be minified and compressed as it can save up to 33.6 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (63%)

Requests Now

70

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Vividata. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

vividata.ca

vividata.ca

246 ms

uer5cdc.css

uer5cdc.css

246 ms

ykw1slv.css

ykw1slv.css

311 ms

normalize.min.css

normalize.min.css

152 ms

style.min.css

style.min.css

74 ms

font-awesome.min.css

font-awesome.min.css

168 ms

style.css

style.css

245 ms

style.min.css

style.min.css

227 ms

style_public.css

style_public.css

214 ms

form-basic.css

form-basic.css

216 ms

style_en.css

style_en.css

220 ms

dashicons.min.css

dashicons.min.css

237 ms

genericons.css

genericons.css

289 ms

font-awesome.min.css

font-awesome.min.css

258 ms

all.min.css

all.min.css

269 ms

style.css

style.css

268 ms

js_composer.min.css

js_composer.min.css

403 ms

custom.css

custom.css

288 ms

style.css

style.css

394 ms

s2member-o.php

s2member-o.php

395 ms

jquery.min.js

jquery.min.js

397 ms

jquery-migrate.min.js

jquery-migrate.min.js

399 ms

floating.js

floating.js

398 ms

mc-validate.js

mc-validate.js

211 ms

wpforms-full.min.css

wpforms-full.min.css

517 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

518 ms

script.js

script.js

519 ms

theme.js

theme.js

520 ms

script.min.js

script.min.js

520 ms

hoverIntent.min.js

hoverIntent.min.js

521 ms

maxmegamenu.js

maxmegamenu.js

707 ms

public.js

public.js

707 ms

s2member-o.php

s2member-o.php

709 ms

js_composer_front.min.js

js_composer_front.min.js

710 ms

jquery.validate.min.js

jquery.validate.min.js

709 ms

mailcheck.min.js

mailcheck.min.js

711 ms

punycode.min.js

punycode.min.js

684 ms

utils.min.js

utils.min.js

685 ms

wpforms.min.js

wpforms.min.js

685 ms

Chart.min.js

Chart.min.js

153 ms

p.css

p.css

35 ms

p.css

p.css

2 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

376 ms

gtm.js

gtm.js

357 ms

vividata-logo-color-1.png

vividata-logo-color-1.png

312 ms

Vividata_Membership_Header-300x150.png

Vividata_Membership_Header-300x150.png

391 ms

HomePage_Header_Final-1.png

HomePage_Header_Final-1.png

1064 ms

right.svg

right.svg

312 ms

HomePageFeature_SportsReport.png

HomePageFeature_SportsReport.png

903 ms

HomePageFeature_SSCDigitial_Summer2022.png

HomePageFeature_SSCDigitial_Summer2022.png

389 ms

Vividata_HomePage_Features_BecomeAMember.png

Vividata_HomePage_Features_BecomeAMember.png

901 ms

HomePage_SCC_Map_Canada-1.png

HomePage_SCC_Map_Canada-1.png

903 ms

metrica-1.png

metrica-1.png

899 ms

media-icon.svg

media-icon.svg

903 ms

consumer-brands-icon.svg

consumer-brands-icon.svg

1012 ms

advertising-agencies-icon.svg

advertising-agencies-icon.svg

1017 ms

government-icon.svg

government-icon.svg

1016 ms

academics-icon.svg

academics-icon.svg

1014 ms

Vividata_HomePage_Reports-1-1.png

Vividata_HomePage_Reports-1-1.png

1060 ms

vividata-white-logo-1.png

vividata-white-logo-1.png

1058 ms

twitter.png

twitter.png

1059 ms

facebook.png

facebook.png

1058 ms

linkedin.png

linkedin.png

1057 ms

youtube.png

youtube.png

1181 ms

d

d

524 ms

d

d

610 ms

d

d

612 ms

d

d

612 ms

d

d

609 ms

d

d

612 ms

wARDj0u

wARDj0u

66 ms

analytics.js

analytics.js

462 ms

ajax-loader.gif

ajax-loader.gif

320 ms

collect

collect

58 ms

collect

collect

319 ms

pinit.js

pinit.js

171 ms

ga-audiences

ga-audiences

226 ms

pinit_main.js

pinit_main.js

31 ms

Accessibility Review

vividata.ca accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

vividata.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

vividata.ca SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Vividata.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Vividata.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

vividata.ca

Open Graph data is detected on the main page of Vividata. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: