Tools & Wizards About Us
expenditurereport.warc.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

expenditurereport.warc.com

The Advertising Association/WARC Expenditure Report

Page Load Speed

20.5 sec in total

First Response

9.3 sec

Resources Loaded

10.7 sec

Page Rendered

497 ms

expenditurereport.warc.com screenshot

About Website

Visit expenditurereport.warc.com now to see the best up-to-date Expenditure Report WARC content for India and also check out these interesting facts you probably never knew about expenditurereport.warc.com

This database covers all major media, providing quarterly advertising expenditure data going back to 1982 plus projections for the next two years. The Report gives you the latest available data in Exc...

Visit expenditurereport.warc.com

Key Findings

We analyzed Expenditurereport.warc.com page load time and found that the first response time was 9.3 sec and then it took 11.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

expenditurereport.warc.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

38/100

25%

SI (Speed Index)

Value34.9 s

0/100

10%

TBT (Total Blocking Time)

Value600 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value4.8 s

79/100

10%

Network Requests Diagram

expenditurereport.warc.com

9286 ms

xwx1xem.css

147 ms

styles.css

206 ms

font-awesome.min.css

31 ms

jquery-3.3.1.min.js

28 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 71% of them (15 requests) were addressed to the original Expenditurereport.warc.com, 10% (2 requests) were made to Cdnjs.cloudflare.com and 5% (1 request) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (9.3 sec) belongs to the original domain Expenditurereport.warc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.4 kB (28%)

Content Size

362.3 kB

After Optimization

260.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Expenditurereport.warc.com main page is 362.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 282.2 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 18.3 kB

  • Original 26.4 kB
  • After minification 22.8 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.6 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.3 kB or 69% of the original size.

Image Optimization

-24%

Potential reduce by 66.8 kB

  • Original 282.2 kB
  • After minification 215.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Expenditure Report WARC needs image optimization as it can save up to 66.8 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 14.4 kB
  • After minification 14.4 kB
  • After compression 14.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-41%

Potential reduce by 16.2 kB

  • Original 39.4 kB
  • After minification 39.3 kB
  • After compression 23.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Expenditurereport.warc.com needs all CSS files to be minified and compressed as it can save up to 16.2 kB or 41% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (30%)

Requests Now

20

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Expenditure Report WARC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

expenditurereport.warc.com

expenditurereport.warc.com

9286 ms

xwx1xem.css

xwx1xem.css

147 ms

styles.css

styles.css

206 ms

font-awesome.min.css

font-awesome.min.css

31 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

28 ms

popper.min.js

popper.min.js

44 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

364 ms

p.css

p.css

97 ms

aa.png

aa.png

100 ms

plus.svg

plus.svg

232 ms

warc-logo-on-white.svg

warc-logo-on-white.svg

234 ms

log-in.svg

log-in.svg

248 ms

chart-2.png

chart-2.png

599 ms

bw_horiz_resized_circle.png

bw_horiz_resized_circle.png

927 ms

douglas-mccabe.png

douglas-mccabe.png

770 ms

bg-image.svg

bg-image.svg

323 ms

hero-background.svg

hero-background.svg

326 ms

vlines.svg

vlines.svg

335 ms

checklist-bullet.svg

checklist-bullet.svg

416 ms

quotation.svg

quotation.svg

418 ms

nr-1216.min.js

nr-1216.min.js

18 ms

Accessibility Review

expenditurereport.warc.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

expenditurereport.warc.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

expenditurereport.warc.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Expenditurereport.warc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Expenditurereport.warc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

expenditurereport.warc.com

Open Graph data is detected on the main page of Expenditure Report WARC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: