Report Summary

  • 47

    Performance

    Renders faster than
    66% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

wearebrandality.com

Top Branding Agency & Identity Design Company London & Yorkshire UK

Page Load Speed

2 sec in total

First Response

584 ms

Resources Loaded

1.3 sec

Page Rendered

56 ms

wearebrandality.com screenshot

About Website

Click here to check amazing Wearebrandality content. Otherwise, check out these important facts you probably never knew about wearebrandality.com

Top branding agency helping ambitious brands become the best version of themselves and arming them with the tools to evolve and thrive - Brandality

Visit wearebrandality.com

Key Findings

We analyzed Wearebrandality.com page load time and found that the first response time was 584 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

wearebrandality.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value11.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.9 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

serp.co

584 ms

rocket-loader.min.js

25 ms

theme.min.css

143 ms

custom.css

82 ms

jquery.min.js

79 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wearebrandality.com, 43% (42 requests) were made to Serp-co.nyc3.digitaloceanspaces.com and 2% (2 requests) were made to Serp.co. The less responsive or slowest element that took the longest time to load (584 ms) relates to the external source Serp.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (69%)

Content Size

3.7 MB

After Optimization

1.1 MB

In fact, the total size of Wearebrandality.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 215.5 kB

  • Original 237.7 kB
  • After minification 233.5 kB
  • After compression 22.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 215.5 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 452.8 kB
  • After minification 452.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wearebrandality images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 1.5 MB

  • Original 2.1 MB
  • After minification 2.1 MB
  • After compression 541.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 74% of the original size.

CSS Optimization

-86%

Potential reduce by 791.3 kB

  • Original 923.9 kB
  • After minification 909.5 kB
  • After compression 132.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wearebrandality.com needs all CSS files to be minified and compressed as it can save up to 791.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (41%)

Requests Now

97

After Optimization

57

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wearebrandality. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

wearebrandality.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

wearebrandality.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

wearebrandality.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wearebrandality.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wearebrandality.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Wearebrandality. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: