3.6 sec in total
1.2 sec
2 sec
343 ms
Click here to check amazing Wella content for Sweden. Otherwise, check out these important facts you probably never knew about wella.se
Discover professional hair products from Wella Professionals. Find salon hair products, hair color ideas and styling inspiration for salon professionals.
Visit wella.seWe analyzed Wella.se page load time and found that the first response time was 1.2 sec and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
wella.se performance score
name
value
score
weighting
Value3.4 s
37/100
10%
Value8.4 s
2/100
25%
Value9.0 s
14/100
10%
Value2,320 ms
5/100
30%
Value0.036
100/100
15%
Value16.4 s
5/100
10%
1203 ms
59 ms
13 ms
56 ms
103 ms
Our browser made a total of 107 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Wella.se, 10% (11 requests) were made to Wella.com and 4% (4 requests) were made to S.btstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Wella.com.
Page size can be reduced by 1.0 MB (27%)
3.9 MB
2.8 MB
In fact, the total size of Wella.se main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.
Potential reduce by 97.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 97.4 kB or 87% of the original size.
Potential reduce by 81.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Wella images are well optimized though.
Potential reduce by 684.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 684.9 kB or 81% of the original size.
Potential reduce by 183.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Wella.se needs all CSS files to be minified and compressed as it can save up to 183.8 kB or 85% of the original size.
Number of requests can be reduced by 30 (31%)
96
66
The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Wella. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.
home
1203 ms
main.css
59 ms
main_en-EN.css
13 ms
jquery.min.js
56 ms
react.js
103 ms
wella.common.min.js
56 ms
wella.wella-redesign-main-menu.min.js
153 ms
wella.wella-sfdr-country-select.min.js
317 ms
Intl.min.js
100 ms
en-GB.js
99 ms
wella.wella-homepage.min.js
342 ms
bvapi.js
100 ms
wella.wella-bazaarvoice.min.js
99 ms
tag.js
5 ms
analytics.js
25 ms
Wella-home_itva-winners_d.jpg
219 ms
push-EIMI-JustBrilliant_d.jpg
243 ms
Wella-Elements-push_d.jpg
217 ms
celebrating-135-years_d.jpg
243 ms
foot-arrow.png
219 ms
sprite.png
243 ms
country-logo-ico-dark.png
219 ms
ad-choice-icon.png
220 ms
wella-logo.png
92 ms
menu_color_discover_d.jpg
42 ms
menu-Wella-KolestonPerfect-Product1_d.png
37 ms
menu-Wella-KolestonPerfect-Product2_d.png
36 ms
menu-Wella-KolestonPerfect-Product3_d.png
38 ms
menu-Wella-KolestonPerfect-Product4_d.png
38 ms
menu-Wella-KolestonPerfect-Product5_d.png
38 ms
menu-Wella-KolestonPerfect-Product6_d.png
40 ms
menu-Wella-KolestonPerfect-Product7_d.png
42 ms
menu-Wella-KolestonPerfect-Product8_d.png
41 ms
menu-Wella-KolestonPerfect-Product10_d.png
45 ms
menu-Wella-KolestonPerfect-Product9_d.png
40 ms
menu_care_discover_d.jpg
49 ms
menu_brillance_for_coloured_hair_d.jpg
41 ms
menu_enrich_for_dry_hair_d.jpg
42 ms
menu_elements_free-of-system_d.jpg
43 ms
menu_balance_for_coarse_hair_d.jpg
45 ms
menu_color_recharge_for_colour_depositing_d.jpg
44 ms
menu_sun_for_sun_protection_d.jpg
45 ms
menu_age_for_mature_hair_d.jpg
46 ms
menu_service_service_support_d.jpg
45 ms
menu_eimi_styling_d.jpg
46 ms
menu_texture_d.jpg
47 ms
menu_appliance_accesories_d.jpg
48 ms
Wella-TrendVision-SS16-nav_d.jpg
48 ms
WellaProfessionals-ITVA-NavBar_d.jpg
48 ms
WellaProfessionals-HauteCouture2016-NavBar_d.jpg
48 ms
menu_inside_wella1_d.jpg
44 ms
menu_inside_wella2_d.jpg
46 ms
menu_inside_wella3_d.jpg
46 ms
menu_inside_wella4_d.jpg
46 ms
menu_inside_wella5_d.jpg
46 ms
news.svg
67 ms
news.svg
44 ms
book.svg
71 ms
thin.svg
65 ms
book.svg
42 ms
thin.svg
41 ms
menu_inside_wella6_d.jpg
41 ms
menu_pro1_d.jpg
40 ms
menu_pro2_d.jpg
40 ms
menu_pro3_d.jpg
40 ms
menu_pro4_d.jpg
40 ms
menu_pro5_d.jpg
40 ms
menu_pro6_d.jpg
40 ms
menu_pro7_d.jpg
41 ms
nav-Career-section_d.jpg
42 ms
search-top.png
37 ms
news-top.png
38 ms
search-icon.png
39 ms
wella-strore-icon.png
38 ms
menu-icon.png
39 ms
Wella-TrendVision-SS16_d.jpg
21 ms
WellaProfessionals_TrendVision_SS16_d.jpg
129 ms
Wella-Marbled-Sand_d.jpg
43 ms
wella-core-color-services-homepage-banner_d.jpg
86 ms
Wellastore-homepage-banner_d.jpg
185 ms
KP_MAV_Group1_EMO_d.jpg
87 ms
buttonText_arrow.png
32 ms
bv.js
76 ms
tag
17 ms
news.woff
11 ms
news.woff
31 ms
book.woff
30 ms
book.woff
25 ms
thin.woff
52 ms
thin.woff
25 ms
medium.svg
53 ms
medium.svg
29 ms
fd3acb10c6de91dfa638ad9e2fa03a4cbec107a5.js
3 ms
278afe2d73add98b2852b30170b81e0cd7f64e79.js
6 ms
fb3d4287e244e2ecd6aa1fa7c860158ec05ba7ac.js
6 ms
iframe_api
46 ms
tag
18 ms
medium.woff
15 ms
bv-analytics.js
39 ms
medium.woff
25 ms
gw.js
183 ms
collect
28 ms
collect
24 ms
collect
25 ms
www-widgetapi.js
11 ms
collect
47 ms
collect
55 ms
wella.se accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
wella.se best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
wella.se SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Wella.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Wella.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
wella.se
Open Graph description is not detected on the main page of Wella. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: