Report Summary

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    Best Practices

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The West Brom - Savings, Mortgages, Insurance | West Bromwich Building Society

Page Load Speed

13.1 sec in total

First Response

5.7 sec

Resources Loaded

7.2 sec

Page Rendered

197 ms screenshot

About Website

Click here to check amazing West Brom content for United Kingdom. Otherwise, check out these important facts you probably never knew about

The UK's 7th largest Building Society in the UK with some 446,000 members, we are a major provider of financial products and services, notably savings and mortgages. We have branches across the Bl...


Key Findings

We analyzed page load time and found that the first response time was 5.7 sec and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Performance Metrics performance score


Network Requests Diagram

5720 ms


182 ms


574 ms


198 ms


303 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 86% of them (51 requests) were addressed to the original, 3% (2 requests) were made to and 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (5.7 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 720.6 kB (61%)

Content Size

1.2 MB

After Optimization

453.9 kB

In fact, the total size of main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 633.2 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 112.8 kB

  • Original 151.5 kB
  • After minification 142.0 kB
  • After compression 38.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.8 kB or 74% of the original size.

Image Optimization


Potential reduce by 38.8 kB

  • Original 256.5 kB
  • After minification 217.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, West Brom needs image optimization as it can save up to 38.8 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization


Potential reduce by 456.6 kB

  • Original 633.2 kB
  • After minification 607.8 kB
  • After compression 176.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 456.6 kB or 72% of the original size.

CSS Optimization


Potential reduce by 112.4 kB

  • Original 133.4 kB
  • After minification 129.3 kB
  • After compression 21.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 112.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (27%)

Requests Now


After Optimization


The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of West Brom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of West Brom. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: