Tools & Wizards About Us
whitakerschocolates.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

whitakerschocolates.com

Whitakers Chocolates | Manufacturers of Premium Chocolates since 1889 – Whitakers Chocolates UK

Page Load Speed

4.3 sec in total

First Response

652 ms

Resources Loaded

2 sec

Page Rendered

1.6 sec

whitakerschocolates.com screenshot

About Website

Click here to check amazing Whitakers Chocolates content. Otherwise, check out these important facts you probably never knew about whitakerschocolates.com

Whitakers Chocolates luxury British chocolates for over 130 years. Large range of Gluten-free, Vegan and Fairtrade chocolates. FREE UK delivery on all orders over £50

Visit whitakerschocolates.com

Key Findings

We analyzed Whitakerschocolates.com page load time and found that the first response time was 652 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

whitakerschocolates.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

65/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value1,550 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.105

88/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

www.whitakerschocolates.com

652 ms

hotjar-4985380.js

101 ms

constants.js

52 ms

pubsub.js

52 ms

global.js

52 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 77% of them (76 requests) were addressed to the original Whitakerschocolates.com, 13% (13 requests) were made to Cdn.shopify.com and 4% (4 requests) were made to Cdn.judge.me. The less responsive or slowest element that took the longest time to load (652 ms) belongs to the original domain Whitakerschocolates.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (20%)

Content Size

5.6 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whitakerschocolates.com main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 923.0 kB

  • Original 1.0 MB
  • After minification 953.0 kB
  • After compression 113.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 923.0 kB or 89% of the original size.

Image Optimization

-5%

Potential reduce by 197.1 kB

  • Original 4.3 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Whitakers Chocolates images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 526 B

  • Original 224.8 kB
  • After minification 224.8 kB
  • After compression 224.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.3 kB

  • Original 38.8 kB
  • After minification 38.8 kB
  • After compression 37.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whitakerschocolates.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (57%)

Requests Now

97

After Optimization

42

  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Whitakers Chocolates. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.whitakerschocolates.com

www.whitakerschocolates.com

652 ms

hotjar-4985380.js

hotjar-4985380.js

101 ms

constants.js

constants.js

52 ms

pubsub.js

pubsub.js

52 ms

global.js

global.js

52 ms

animations.js

animations.js

52 ms

preloads.js

preloads.js

50 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

73 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

73 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

72 ms

base.css

base.css

74 ms

custom-fonts.css

custom-fonts.css

65 ms

custom-styles.css

custom-styles.css

105 ms

swiper-bundle.min.css

swiper-bundle.min.css

91 ms

globo.formbuilder.index.js

globo.formbuilder.index.js

51 ms

sdk.min.js

sdk.min.js

49 ms

leex.js

leex.js

400 ms

klaviyo.js

klaviyo.js

399 ms

consentmo_cookie_consent.js

consentmo_cookie_consent.js

81 ms

bss-pl-style.min.css

bss-pl-style.min.css

76 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

70 ms

splide.min.css

splide.min.css

73 ms

splide.min.js

splide.min.js

78 ms

splide-extension-auto-scroll.min.js

splide-extension-auto-scroll.min.js

76 ms

details-disclosure.js

details-disclosure.js

178 ms

details-modal.js

details-modal.js

174 ms

cart-notification.js

cart-notification.js

174 ms

search-form.js

search-form.js

176 ms

component-loading-spinner.css

component-loading-spinner.css

174 ms

custom-global-scripts.js

custom-global-scripts.js

184 ms

product-form.js

product-form.js

183 ms

quantity-fields.js

quantity-fields.js

174 ms

component-list-payment.css

component-list-payment.css

181 ms

swiper-bundle.min.js

swiper-bundle.min.js

149 ms

my-swipers.js

my-swipers.js

147 ms

predictive-search.js

predictive-search.js

360 ms

trekkie.storefront.03be50ea3788c26020561bb2ba01cb1e65d0fb9a.min.js

trekkie.storefront.03be50ea3788c26020561bb2ba01cb1e65d0fb9a.min.js

283 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

282 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

280 ms

Group_10888.png

Group_10888.png

256 ms

Photoroom_20240618_143554_600x600.jpg

Photoroom_20240618_143554_600x600.jpg

251 ms

Shop_Halloween_Square_Banner_Image_600x600.jpg

Shop_Halloween_Square_Banner_Image_600x600.jpg

251 ms

Shop_Christmas_Square_Banner_Image_600x600.jpg

Shop_Christmas_Square_Banner_Image_600x600.jpg

291 ms

Website_Flavour_Image_600x600.jpg

Website_Flavour_Image_600x600.jpg

306 ms

neapolitan-promo_600x600.jpg

neapolitan-promo_600x600.jpg

288 ms

bar-promo_600x600.jpg

bar-promo_600x600.jpg

291 ms

box-promo_600x600.jpg

box-promo_600x600.jpg

310 ms

Gingerbread_Web_Banner_Image_950x950.png

Gingerbread_Web_Banner_Image_950x950.png

257 ms

ACE28_CoffeeCollection_400x400.png

ACE28_CoffeeCollection_400x400.png

308 ms

BlackCherryCreams_CRT07_400x400.png

BlackCherryCreams_CRT07_400x400.png

306 ms

1kgStemGinger_GIN07_400x400.png

1kgStemGinger_GIN07_400x400.png

336 ms

ACE29_FruitCreams_400x400.png

ACE29_FruitCreams_400x400.png

332 ms

LuxuryChocolateAssortment_ASS17_400x400.png

LuxuryChocolateAssortment_ASS17_400x400.png

311 ms

WB237_HappyBirthday_Candles_400x400.png

WB237_HappyBirthday_Candles_400x400.png

368 ms

CongratsNeapolitan_FB8209_400x400.png

CongratsNeapolitan_FB8209_400x400.png

369 ms

GoldHeartsTub_HEA17_400x400.png

GoldHeartsTub_HEA17_400x400.png

371 ms

BAR08_Chilli_OrangeInclusionsBar_400x400.png

BAR08_Chilli_OrangeInclusionsBar_400x400.png

329 ms

CRE28_StrawberryCreams_400x400.png

CRE28_StrawberryCreams_400x400.png

386 ms

ACE30_GingerCollection_ea1a01e8-3bac-47fd-a0c0-4394bf9e78c9_400x400.png

ACE30_GingerCollection_ea1a01e8-3bac-47fd-a0c0-4394bf9e78c9_400x400.png

388 ms

GingerLoversHamper_400x400.png

GingerLoversHamper_400x400.png

387 ms

seeds-random.svg

seeds-random.svg

231 ms

seeds-circles.svg

seeds-circles.svg

242 ms

seed-random-small-2.svg

seed-random-small-2.svg

248 ms

seeds-random-small.svg

seeds-random-small.svg

252 ms

Group_10038_1c034638-e991-4bbd-b38b-7bdbe614a41a.png

Group_10038_1c034638-e991-4bbd-b38b-7bdbe614a41a.png

367 ms

Group_10890_329309cd-dda8-4941-83f7-c6524de2039b.png

Group_10890_329309cd-dda8-4941-83f7-c6524de2039b.png

284 ms

photo1a.png

photo1a.png

300 ms

photo3.png

photo3.png

287 ms

Chocolate_selection_on_plate_Whitakers_Chocolate_Jan_230810_700x700.png

Chocolate_selection_on_plate_Whitakers_Chocolate_Jan_230810_700x700.png

363 ms

Party_Whitakers_Chocolate_Jan_231427_700x700.png

Party_Whitakers_Chocolate_Jan_231427_700x700.png

411 ms

branded_chocolates_image_700x700.png

branded_chocolates_image_700x700.png

383 ms

20240907095243-image_350x350@2x.jpg

20240907095243-image_350x350@2x.jpg

384 ms

20240903081950-image-1_350x350@2x.jpg

20240903081950-image-1_350x350@2x.jpg

381 ms

20240815113410-vegan-20chocolate-20chip-20cookies-20recipe_350x350@2x.jpg

20240815113410-vegan-20chocolate-20chip-20cookies-20recipe_350x350@2x.jpg

425 ms

whitakers-svg-sep_97a26417-1172-46ce-8e0a-db63016ac748.svg

whitakers-svg-sep_97a26417-1172-46ce-8e0a-db63016ac748.svg

312 ms

ly-le-minh-jF3zJ1EFuNM-unsplash_1920x1080.png

ly-le-minh-jF3zJ1EFuNM-unsplash_1920x1080.png

368 ms

Shop_moved_to_Skipton_High_St_c.1926_bcd96a7d-62c1-49df-8bb7-a70f77b3afca_1920x1080.png

Shop_moved_to_Skipton_High_St_c.1926_bcd96a7d-62c1-49df-8bb7-a70f77b3afca_1920x1080.png

379 ms

132A1936_1920x1080.png

132A1936_1920x1080.png

360 ms

Group_10891.png

Group_10891.png

221 ms

8AAngBY2BkYGDgA2IJBhBgAvKZGViBJAuYxwAABJsAOgAAeAFjYGBgZACCk535hiD60tn0azAaAEqpB6wAAA==

8AAngBY2BkYGDgA2IJBhBgAvKZGViBJAuYxwAABJsAOgAAeAFjYGBgZACCk535hiD60tn0azAaAEqpB6wAAA==

4 ms

leex.css

leex.css

32 ms

loader.js

loader.js

70 ms

base.css

base.css

32 ms

component-predictive-search.css

component-predictive-search.css

22 ms

component-predictive-search.css

component-predictive-search.css

19 ms

component-list-menu.css

component-list-menu.css

20 ms

component-list-menu.css

component-list-menu.css

17 ms

component-search.css

component-search.css

21 ms

component-search.css

component-search.css

24 ms

component-menu-drawer.css

component-menu-drawer.css

24 ms

component-menu-drawer.css

component-menu-drawer.css

21 ms

component-cart-notification.css

component-cart-notification.css

23 ms

component-cart-notification.css

component-cart-notification.css

26 ms

component-cart-items.css

component-cart-items.css

19 ms

component-cart-items.css

component-cart-items.css

18 ms

component-price.css

component-price.css

23 ms

component-price.css

component-price.css

23 ms

sdk.min.js

sdk.min.js

11 ms

installed.js

installed.js

137 ms

Accessibility Review

whitakerschocolates.com accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

whitakerschocolates.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

whitakerschocolates.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whitakerschocolates.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whitakerschocolates.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whitakerschocolates.com

Open Graph data is detected on the main page of Whitakers Chocolates. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: