Tools & Wizards About Us
whitelionmarketing.com.au screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

whitelionmarketing.com.au

White Lion Digital | Best Digital Marketing Agency Melbourne

Page Load Speed

12.5 sec in total

First Response

626 ms

Resources Loaded

9.1 sec

Page Rendered

2.8 sec

whitelionmarketing.com.au screenshot

About Website

Welcome to whitelionmarketing.com.au homepage info - get ready to check White Lion Marketing best content right away, or after learning these important things about whitelionmarketing.com.au

Best Digital Marketing Agency, Melbourne Our digital marketing services help business owners to promote their businesses, products, and services. Grow your local businesses with us.

Visit whitelionmarketing.com.au

Key Findings

We analyzed Whitelionmarketing.com.au page load time and found that the first response time was 626 ms and then it took 11.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

whitelionmarketing.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value20.5 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value2,990 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.093

91/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

whitelionmarketing.com.au

626 ms

whiteliondigital.com.au

959 ms

analytics.js

29 ms

o.css

44 ms

o.css

49 ms

Our browser made a total of 123 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Whitelionmarketing.com.au, 65% (80 requests) were made to Whiteliondigital.com.au and 24% (29 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Whiteliondigital.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 189.7 kB (6%)

Content Size

3.0 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whitelionmarketing.com.au main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 104.5 kB

  • Original 122.6 kB
  • After minification 114.7 kB
  • After compression 18.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.5 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 37.5 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. White Lion Marketing images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 44.6 kB

  • Original 879.0 kB
  • After minification 879.0 kB
  • After compression 834.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 3.1 kB

  • Original 160.7 kB
  • After minification 160.7 kB
  • After compression 157.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whitelionmarketing.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (49%)

Requests Now

87

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of White Lion Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

whitelionmarketing.com.au

whitelionmarketing.com.au

626 ms

whiteliondigital.com.au

whiteliondigital.com.au

959 ms

analytics.js

analytics.js

29 ms

o.css

o.css

44 ms

o.css

o.css

49 ms

uwdl.css

uwdl.css

65 ms

post-33.css

post-33.css

63 ms

o.css

o.css

53 ms

post-31.css

post-31.css

69 ms

post-358.css

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62 ms

post-363.css

post-363.css

70 ms

uwdl.css

uwdl.css

83 ms

css

css

62 ms

n.css

n.css

73 ms

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273jq.js

106 ms

o.js

o.js

124 ms

n.css

n.css

77 ms

email-decode.min.js

email-decode.min.js

70 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

75 ms

general.min.js

general.min.js

103 ms

underscore.min.js

underscore.min.js

104 ms

wp-util.js

wp-util.js

116 ms

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122 ms

imagesloaded.min.js

imagesloaded.min.js

122 ms

api.js

api.js

71 ms

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webpack-pro.runtime.js

121 ms

webpack.runtime.js

webpack.runtime.js

121 ms

frontend-modules.js

frontend-modules.js

121 ms

frontend.js

frontend.js

198 ms

waypoints.js

waypoints.js

197 ms

core.js

core.js

193 ms

swiper.js

swiper.js

196 ms

share-link.js

share-link.js

192 ms

dialog.js

dialog.js

192 ms

frontend.js

frontend.js

393 ms

preloaded-elements-handlers.js

preloaded-elements-handlers.js

396 ms

preloaded-modules.js

preloaded-modules.js

394 ms

jquery.sticky.js

jquery.sticky.js

253 ms

collect

collect

31 ms

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js

143 ms

fbevents.js

fbevents.js

85 ms

gtm.js

gtm.js

269 ms

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recaptcha__en.js

254 ms

Logo-v5.png

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225 ms

chris-liverani-NDfqqq_7QWM-unsplash.jpg

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225 ms

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223 ms

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377 ms

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1081 ms

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249 ms

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307 ms

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377 ms

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425 ms

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425 ms

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435 ms

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435 ms

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439 ms

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436 ms

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502 ms

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500 ms

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497 ms

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499 ms

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484 ms

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310 ms

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1574 ms

fa-regular-400.woff

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1539 ms

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868 ms

pizz.jpg

pizz.jpg

878 ms

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895 ms

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907 ms

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808 ms

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826 ms

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336 ms

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34 ms

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4 ms

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main.js

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13 ms

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16 ms

Accessibility Review

whitelionmarketing.com.au accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

whitelionmarketing.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

whitelionmarketing.com.au SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whitelionmarketing.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whitelionmarketing.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whitelionmarketing.com.au

Open Graph data is detected on the main page of White Lion Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: