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whiterhino.com.au screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

whiterhino.com.au

Branding & Creative Agency | WhiteRhino | Melbourne

Page Load Speed

7.6 sec in total

First Response

658 ms

Resources Loaded

6.4 sec

Page Rendered

521 ms

whiterhino.com.au screenshot

About Website

Welcome to whiterhino.com.au homepage info - get ready to check White Rhino best content right away, or after learning these important things about whiterhino.com.au

Established in 1998, we’re a branding and creative agency that works with brands and businesses to help them deliver positive change.

Visit whiterhino.com.au

Key Findings

We analyzed Whiterhino.com.au page load time and found that the first response time was 658 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

whiterhino.com.au performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value660 ms

45/100

30%

CLS (Cumulative Layout Shift)

Value0.505

16/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

whiterhino.com.au

658 ms

whiterhino.com.au

1991 ms

js

48 ms

js

46 ms

style.min.css

220 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 97% of them (57 requests) were addressed to the original Whiterhino.com.au, 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Whiterhino.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 143.1 kB (5%)

Content Size

3.1 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whiterhino.com.au main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 47.3 kB

  • Original 60.5 kB
  • After minification 55.5 kB
  • After compression 13.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.3 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 62.9 kB

  • Original 2.8 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. White Rhino images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 31.4 kB

  • Original 224.8 kB
  • After minification 224.8 kB
  • After compression 193.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.4 kB or 14% of the original size.

CSS Optimization

-3%

Potential reduce by 1.4 kB

  • Original 47.5 kB
  • After minification 47.5 kB
  • After compression 46.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whiterhino.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (38%)

Requests Now

48

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of White Rhino. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

whiterhino.com.au

whiterhino.com.au

658 ms

whiterhino.com.au

whiterhino.com.au

1991 ms

js

js

48 ms

js

js

46 ms

style.min.css

style.min.css

220 ms

styles.css

styles.css

436 ms

theme.min.css

theme.min.css

863 ms

updates.css

updates.css

652 ms

blackrhino.css

blackrhino.css

655 ms

fonts.css

fonts.css

652 ms

frontend-gtag.min.js

frontend-gtag.min.js

653 ms

jquery.min.js

jquery.min.js

661 ms

jquery-migrate.min.js

jquery-migrate.min.js

880 ms

gsap.min.js

gsap.min.js

1084 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

883 ms

scripts.js

scripts.js

882 ms

blackrhino.js

blackrhino.js

883 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

1077 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

1081 ms

wp-polyfill.min.js

wp-polyfill.min.js

1309 ms

index.js

index.js

1149 ms

theme.min.js

theme.min.js

1336 ms

header-logo-2023.svg

header-logo-2023.svg

218 ms

header-logo-2021.svg

header-logo-2021.svg

221 ms

Memble-Poster-wall_SML-scaled.jpg

Memble-Poster-wall_SML-scaled.jpg

1500 ms

UBS_Home-Page-Banner_1600x900_2.jpg

UBS_Home-Page-Banner_1600x900_2.jpg

1287 ms

WhiteRhino_Greenspec_Branding-Design_Flyer-Design_Van-Card-Design-scaled.jpg

WhiteRhino_Greenspec_Branding-Design_Flyer-Design_Van-Card-Design-scaled.jpg

1058 ms

ATMC_Instagram-Social-Tiles.jpg

ATMC_Instagram-Social-Tiles.jpg

1287 ms

WhiteRhino_Maxoniq_Branding-Design_ArthroJaw_Phootshoot.jpg

WhiteRhino_Maxoniq_Branding-Design_ArthroJaw_Phootshoot.jpg

1289 ms

ICC-T20-Cricket-World-Cup_Fixture-Design_WhiteRhino.jpg

ICC-T20-Cricket-World-Cup_Fixture-Design_WhiteRhino.jpg

872 ms

WhiteRhino_Branding-Design_Memble_Billboard-1024x576.jpg

WhiteRhino_Branding-Design_Memble_Billboard-1024x576.jpg

1089 ms

WhiteRhino_UrbanSmile_Branding-Design-Refresh_Street-Poster-Design-1024x576.jpg

WhiteRhino_UrbanSmile_Branding-Design-Refresh_Street-Poster-Design-1024x576.jpg

1273 ms

WhiteRhino_Australian-Farming-Services_Argriculture_Branding-Design_Photography-Tractor-1024x576.jpg

WhiteRhino_Australian-Farming-Services_Argriculture_Branding-Design_Photography-Tractor-1024x576.jpg

1306 ms

WhiteRhino_Food-For-Health_Branding-Packaging-Design_Fruit-Free-Muesli-Bars-1024x576.jpg

WhiteRhino_Food-For-Health_Branding-Packaging-Design_Fruit-Free-Muesli-Bars-1024x576.jpg

1490 ms

WhiteRhino_Essantis_Branding_StyleGuide_1-1024x576.jpg

WhiteRhino_Essantis_Branding_StyleGuide_1-1024x576.jpg

1501 ms

ICC_T20_World_Cup_Creative_Agency_International_Sports_Event_WhiteRhino.png

ICC_T20_World_Cup_Creative_Agency_International_Sports_Event_WhiteRhino.png

1502 ms

Treasury_Wine_Estates_Graphic_Design_Rollout_Australian_Wine_Brand_WhiteRhino.png

Treasury_Wine_Estates_Graphic_Design_Rollout_Australian_Wine_Brand_WhiteRhino.png

1504 ms

UniGrain_Rebranding_Australian_Grain_Mill_Logo_WhiteRhino.png

UniGrain_Rebranding_Australian_Grain_Mill_Logo_WhiteRhino.png

1539 ms

Simply_Energy_Creative_Agency_Energy_Retailer_Brand_WhiteRhino.png

Simply_Energy_Creative_Agency_Energy_Retailer_Brand_WhiteRhino.png

1704 ms

Cricket-Australia_Creative_Agency_International_Sports_Event_WhiteRhino.png

Cricket-Australia_Creative_Agency_International_Sports_Event_WhiteRhino.png

1712 ms

goFARM_Website_Design_Argricultural_Investing_WhiteRhino.png.png

goFARM_Website_Design_Argricultural_Investing_WhiteRhino.png.png

1715 ms

Australian-Farming-Services_Branding_Refresh_Rollout_Website_Argriculture_Almonds_Logo_WhiteRhino.png

Australian-Farming-Services_Branding_Refresh_Rollout_Website_Argriculture_Almonds_Logo_WhiteRhino.png

1716 ms

MAXONIQ_Naming_Medical_Technology_Logo_WhiteRhino.png

MAXONIQ_Naming_Medical_Technology_Logo_WhiteRhino.png

1717 ms

iPayd_Branding_Design_Financial_Technology_Logo_WhiteRhino.png

iPayd_Branding_Design_Financial_Technology_Logo_WhiteRhino.png

1753 ms

PrepDress_Branding_Social_Fashion_Startup_Brand_WhiteRhino.png

PrepDress_Branding_Social_Fashion_Startup_Brand_WhiteRhino.png

1918 ms

Pineapple-Net_Graphic_Design_Rollout_Website_Internet_Provider_WhiteRhino.png

Pineapple-Net_Graphic_Design_Rollout_Website_Internet_Provider_WhiteRhino.png

1927 ms

Food_For_Health_Branding_Packaging_Design_Australian_Muesli_Retail_Brand_WhiteRhino.png

Food_For_Health_Branding_Packaging_Design_Australian_Muesli_Retail_Brand_WhiteRhino.png

1930 ms

ENGIE_Branding_Rollout_Renewable_Rebranding_Energy_Brand_WhiteRhino.png

ENGIE_Branding_Rollout_Renewable_Rebranding_Energy_Brand_WhiteRhino.png

1929 ms

ATMC_Branding_University_Education_Logo_WhiteRhino.png

ATMC_Branding_University_Education_Logo_WhiteRhino.png

1931 ms

chevron-up.svg

chevron-up.svg

1929 ms

3B2CEF_0_0.woff

3B2CEF_0_0.woff

2110 ms

apercu-bold.woff

apercu-bold.woff

2119 ms

mabry-medium-pro.otf

mabry-medium-pro.otf

2268 ms

mabry-regular.otf

mabry-regular.otf

2298 ms

mabry-medium-pro.woff

mabry-medium-pro.woff

2311 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2308 ms

apercu_regular_pro.otf

apercu_regular_pro.otf

2180 ms

apercu_medium_pro.otf

apercu_medium_pro.otf

2213 ms

apercu_bold_pro.otf

apercu_bold_pro.otf

2385 ms

Accessibility Review

whiterhino.com.au accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

whiterhino.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

whiterhino.com.au SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whiterhino.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whiterhino.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whiterhino.com.au

Open Graph data is detected on the main page of White Rhino. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: