Tools & Wizards About Us
whitestarlines.co.uk screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    67% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

whitestarlines.co.uk

White Star Lines | Titanic Gifts, Merchandise, Memorabilia, Artefacts

Page Load Speed

3.8 sec in total

First Response

1.1 sec

Resources Loaded

2.3 sec

Page Rendered

382 ms

whitestarlines.co.uk screenshot

About Website

Click here to check amazing White Star Lines content. Otherwise, check out these important facts you probably never knew about whitestarlines.co.uk

Titanic & White Star Line gifts, merchandise, memorabilia and original artefacts of the highest quality - and rarity!

Visit whitestarlines.co.uk

Key Findings

We analyzed Whitestarlines.co.uk page load time and found that the first response time was 1.1 sec and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

whitestarlines.co.uk performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

25/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.041

99/100

15%

TTI (Time to Interactive)

Value9.0 s

34/100

10%

Network Requests Diagram

index.asp

1110 ms

css

55 ms

css

77 ms

css

103 ms

fa-safe.css

64 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 14% of them (7 requests) were addressed to the original Whitestarlines.co.uk, 33% (17 requests) were made to Files.ekmcdn.com and 14% (7 requests) were made to 32.cdn.ekm.net. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Whitestarlines.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 191.8 kB (16%)

Content Size

1.2 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whitestarlines.co.uk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 855.9 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 50.4 kB

  • Original 64.1 kB
  • After minification 60.5 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.4 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 3.7 kB

  • Original 855.9 kB
  • After minification 852.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. White Star Lines images are well optimized though.

JavaScript Optimization

-55%

Potential reduce by 137.6 kB

  • Original 249.8 kB
  • After minification 186.3 kB
  • After compression 112.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 137.6 kB or 55% of the original size.

CSS Optimization

-0%

Potential reduce by 166 B

  • Original 39.8 kB
  • After minification 39.8 kB
  • After compression 39.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whitestarlines.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (46%)

Requests Now

46

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of White Star Lines. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

index.asp

index.asp

1110 ms

css

css

55 ms

css

css

77 ms

css

css

103 ms

fa-safe.css

fa-safe.css

64 ms

jquery.js

jquery.js

72 ms

HeightFix.js

HeightFix.js

111 ms

shopui.css

shopui.css

69 ms

58be1ded-e720-43d4-a420-bd3b13d7a219.js

58be1ded-e720-43d4-a420-bd3b13d7a219.js

357 ms

js

js

71 ms

showdata-thumbnailhover.min.js

showdata-thumbnailhover.min.js

41 ms

showdata-thumbnailhover.css

showdata-thumbnailhover.css

51 ms

upsell-splide-init.min.js

upsell-splide-init.min.js

58 ms

softcart.min.css

softcart.min.css

56 ms

softcart.min.js

softcart.min.js

58 ms

historytracker.js%20integrity=

historytracker.js%20integrity=

438 ms

jlsminifader.min.js

jlsminifader.min.js

216 ms

newslettersignup.js

newslettersignup.js

61 ms

shopui.js

shopui.js

69 ms

stats.js

stats.js

471 ms

stats-global.js

stats-global.js

388 ms

css

css

20 ms

gtm.js

gtm.js

67 ms

home-icon.png

home-icon.png

77 ms

1-002-.png

1-002-.png

139 ms

facebook-advert.jpg

facebook-advert.jpg

147 ms

gantry.png

gantry.png

148 ms

book.jpg

book.jpg

146 ms

tea.jpg

tea.jpg

146 ms

launch-2.jpg

launch-2.jpg

146 ms

keyring.jpg

keyring.jpg

146 ms

landing.jpg

landing.jpg

160 ms

card-holder.jpg

card-holder.jpg

156 ms

wood.jpg

wood.jpg

157 ms

last-photo.jpg

last-photo.jpg

159 ms

white-star-line-silver-oval-fruit-dish-509-p.jpg

white-star-line-silver-oval-fruit-dish-509-p.jpg

156 ms

artemis-rms-titanic-olympic-1st-class-lounge-statue-646-p.png

artemis-rms-titanic-olympic-1st-class-lounge-statue-646-p.png

159 ms

20180220-132736.jpg

20180220-132736.jpg

158 ms

other.jpg

other.jpg

165 ms

20180207-131528.jpg

20180207-131528.jpg

165 ms

search.jpg

search.jpg

135 ms

bag.png

bag.png

226 ms

message.jpg

message.jpg

227 ms

secure-pay.png

secure-pay.png

305 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

36 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

17 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

16 ms

main1.min.js

main1.min.js

15 ms

3.3.0.js

3.3.0.js

47 ms

www.ekmholdingdomain.com

www.ekmholdingdomain.com

246 ms

sf

sf

181 ms

Accessibility Review

whitestarlines.co.uk accessibility score

79

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

whitestarlines.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

whitestarlines.co.uk SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whitestarlines.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Whitestarlines.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whitestarlines.co.uk

Open Graph description is not detected on the main page of White Star Lines. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: