Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    18% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

whittard.co.uk

Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea

Page Load Speed

5.2 sec in total

First Response

259 ms

Resources Loaded

4 sec

Page Rendered

902 ms

whittard.co.uk screenshot

About Website

Visit whittard.co.uk now to see the best up-to-date Whittard content for United Kingdom and also check out these interesting facts you probably never knew about whittard.co.uk

Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.

Visit whittard.co.uk

Key Findings

We analyzed Whittard.co.uk page load time and found that the first response time was 259 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

whittard.co.uk performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value22.3 s

0/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value4,050 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value1.093

1/100

15%

TTI (Time to Interactive)

Value32.6 s

0/100

10%

Network Requests Diagram

whittard.co.uk

259 ms

www.whittard.co.uk

565 ms

css.css

298 ms

custom_css.css

250 ms

js.js

90 ms

Our browser made a total of 175 requests to load all elements on the main page. We found that 21% of them (36 requests) were addressed to the original Whittard.co.uk, 15% (26 requests) were made to D2qwzu24wcp0pu.cloudfront.net and 15% (26 requests) were made to D2bvpivebkb899.cloudfront.net. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Webservices.sub2tech.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (19%)

Content Size

6.0 MB

After Optimization

4.9 MB

In fact, the total size of Whittard.co.uk main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 137.1 kB

  • Original 163.5 kB
  • After minification 155.2 kB
  • After compression 26.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.1 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 14.4 kB

  • Original 4.5 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Whittard images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 994.2 kB

  • Original 1.4 MB
  • After minification 1.2 MB
  • After compression 388.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 994.2 kB or 72% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 2 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 39 (24%)

Requests Now

165

After Optimization

126

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Whittard. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

whittard.co.uk accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

whittard.co.uk best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

whittard.co.uk SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whittard.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Whittard.co.uk main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Whittard. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: