Tools & Wizards About Us
why-design.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

why-design.co.uk

Branding Agency Lincoln - Branding - Websites - Marketing

Page Load Speed

6.2 sec in total

First Response

1.1 sec

Resources Loaded

4.6 sec

Page Rendered

522 ms

why-design.co.uk screenshot

About Website

Click here to check amazing Why Design content. Otherwise, check out these important facts you probably never knew about why-design.co.uk

Why Design Studios is a full-service branding agency in Lincoln, who comprise a talented team of professionals operate across the UK.

Visit why-design.co.uk

Key Findings

We analyzed Why-design.co.uk page load time and found that the first response time was 1.1 sec and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

why-design.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value8.7 s

36/100

10%

Network Requests Diagram

why-design.co.uk

1119 ms

js

78 ms

style.min.css

100 ms

cookie-law-info-public.css

190 ms

cookie-law-info-gdpr.css

266 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 74% of them (34 requests) were addressed to the original Why-design.co.uk, 20% (9 requests) were made to Use.typekit.net and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Why-design.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.2 kB (11%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Why-design.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 158.0 kB

  • Original 186.0 kB
  • After minification 183.3 kB
  • After compression 28.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.6 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Why Design images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 48 B

  • Original 61.4 kB
  • After minification 61.4 kB
  • After compression 61.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.6 kB

  • Original 51.2 kB
  • After minification 51.2 kB
  • After compression 49.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Why-design.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 24 (65%)

Requests Now

37

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Why Design. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

why-design.co.uk

why-design.co.uk

1119 ms

js

js

78 ms

style.min.css

style.min.css

100 ms

cookie-law-info-public.css

cookie-law-info-public.css

190 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

266 ms

global.min.css

global.min.css

283 ms

header.min.css

header.min.css

282 ms

content.min.css

content.min.css

279 ms

footer.min.css

footer.min.css

288 ms

menu-addon.css

menu-addon.css

290 ms

zlx2fti.css

zlx2fti.css

232 ms

style-blocks-rowlayout.css

style-blocks-rowlayout.css

354 ms

style-blocks-column.css

style-blocks-column.css

368 ms

style-blocks-advancedbtn.css

style-blocks-advancedbtn.css

380 ms

style-blocks-infobox.css

style-blocks-infobox.css

376 ms

style-blocks-portfoliogrid.css

style-blocks-portfoliogrid.css

384 ms

style-blocks-postgrid.css

style-blocks-postgrid.css

386 ms

jquery.min.js

jquery.min.js

448 ms

jquery-migrate.min.js

jquery-migrate.min.js

461 ms

cookie-law-info-public.js

cookie-law-info-public.js

470 ms

css

css

39 ms

kadence-splide.min.css

kadence-splide.min.css

545 ms

cookie-law-info-table.css

cookie-law-info-table.css

545 ms

navigation.min.js

navigation.min.js

545 ms

splide.min.js

splide.min.js

546 ms

kb-splide-init.min.js

kb-splide-init.min.js

563 ms

p.css

p.css

27 ms

whydesign-logo-blue.svg

whydesign-logo-blue.svg

107 ms

lms-1024x576.jpg

lms-1024x576.jpg

191 ms

sport-england-1024x576.jpg

sport-england-1024x576.jpg

287 ms

sbs-1024x576.jpg

sbs-1024x576.jpg

278 ms

be-you-health-studios-1024x576.jpg

be-you-health-studios-1024x576.jpg

237 ms

derby-connected-1024x576.jpg

derby-connected-1024x576.jpg

334 ms

isle-of-wight-1024x576.jpg

isle-of-wight-1024x576.jpg

492 ms

phantom-xd-client-1024x576.jpg

phantom-xd-client-1024x576.jpg

382 ms

sbs-cs-mac-visual-1024x576.jpg

sbs-cs-mac-visual-1024x576.jpg

328 ms

be-you-library-1-1024x680.jpg

be-you-library-1-1024x680.jpg

461 ms

why-design-icon-2.png

why-design-icon-2.png

384 ms

d

d

19 ms

d

d

29 ms

d

d

54 ms

d

d

53 ms

d

d

52 ms

d

d

28 ms

d

d

54 ms

d

d

53 ms

Accessibility Review

why-design.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

why-design.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

why-design.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Why-design.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Why-design.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

why-design.co.uk

Open Graph data is detected on the main page of Why Design. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: