Tools & Wizards About Us
willowsfinance.co.uk screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    60% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

willowsfinance.co.uk

Experts in Secured Loans for Homeowners | Willows Finance

Page Load Speed

7.8 sec in total

First Response

316 ms

Resources Loaded

7.3 sec

Page Rendered

225 ms

willowsfinance.co.uk screenshot

About Website

Welcome to willowsfinance.co.uk homepage info - get ready to check Willows Finance best content for United Kingdom right away, or after learning these important things about willowsfinance.co.uk

A leading and trusted provider of Secured Loans for customers with all types of credit profiles. If you have bad credit - we could help.

Visit willowsfinance.co.uk

Key Findings

We analyzed Willowsfinance.co.uk page load time and found that the first response time was 316 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

willowsfinance.co.uk performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.6 s

53/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.004

100/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

willowsfinance.co.uk

316 ms

www.willowsfinance.co.uk

3905 ms

blueberry.css

210 ms

image.css

204 ms

faqs.css

315 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 61% of them (43 requests) were addressed to the original Willowsfinance.co.uk, 11% (8 requests) were made to Apis.google.com and 3% (2 requests) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (3.9 sec) belongs to the original domain Willowsfinance.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 715.4 kB (44%)

Content Size

1.6 MB

After Optimization

896.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Willowsfinance.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 676.8 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 56.0 kB

  • Original 78.7 kB
  • After minification 77.4 kB
  • After compression 22.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.0 kB or 71% of the original size.

Image Optimization

-9%

Potential reduce by 58.5 kB

  • Original 676.8 kB
  • After minification 618.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Willows Finance images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 429.2 kB

  • Original 658.6 kB
  • After minification 602.3 kB
  • After compression 229.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 429.2 kB or 65% of the original size.

CSS Optimization

-87%

Potential reduce by 171.7 kB

  • Original 197.7 kB
  • After minification 165.8 kB
  • After compression 26.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Willowsfinance.co.uk needs all CSS files to be minified and compressed as it can save up to 171.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (68%)

Requests Now

66

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Willows Finance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

willowsfinance.co.uk

willowsfinance.co.uk

316 ms

www.willowsfinance.co.uk

www.willowsfinance.co.uk

3905 ms

blueberry.css

blueberry.css

210 ms

image.css

image.css

204 ms

faqs.css

faqs.css

315 ms

news.css

news.css

424 ms

forms.css

forms.css

430 ms

validationEngine.jquery.css

validationEngine.jquery.css

403 ms

template.css

template.css

407 ms

jquery.fancybox-1.3.1.css

jquery.fancybox-1.3.1.css

418 ms

style.css

style.css

924 ms

addthis_widget.js

addthis_widget.js

16 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

919 ms

jquery.blueberry.js

jquery.blueberry.js

414 ms

jquery.validationEngine-en.js

jquery.validationEngine-en.js

420 ms

jquery.validationEngine.js

jquery.validationEngine.js

862 ms

other-validations.js

other-validations.js

445 ms

jRating.jquery.js

jRating.jquery.js

622 ms

jquery.livequery.js

jquery.livequery.js

623 ms

app.js

app.js

644 ms

custom_fancy.js

custom_fancy.js

1066 ms

jquery.easing-1.3.pack.js

jquery.easing-1.3.pack.js

826 ms

jquery.mousewheel-3.0.2.pack.js

jquery.mousewheel-3.0.2.pack.js

859 ms

grid.css

grid.css

220 ms

dc.js

dc.js

122 ms

logo.png

logo.png

123 ms

logo_introducer.png

logo_introducer.png

329 ms

call_free.png

call_free.png

279 ms

call-willows.png

call-willows.png

277 ms

hpb-welcome.jpg

hpb-welcome.jpg

832 ms

hpb-your-secured-loan.jpg

hpb-your-secured-loan.jpg

812 ms

hpb-home-improvement-loans.jpg

hpb-home-improvement-loans.jpg

985 ms

hp_secured.png

hp_secured.png

754 ms

hp-reduce-expensive-bills.png

hp-reduce-expensive-bills.png

734 ms

hp-credit-problems.png

hp-credit-problems.png

965 ms

hp-bridging-loans.png

hp-bridging-loans.png

1138 ms

hp-home-improvement-loans.png

hp-home-improvement-loans.png

1284 ms

hp-our-promise-to-you.png

hp-our-promise-to-you.png

1311 ms

secured-loan-calculator.png

secured-loan-calculator.png

1239 ms

icon_twit.png

icon_twit.png

1171 ms

gtm.js

gtm.js

112 ms

corner_more.png

corner_more.png

1201 ms

arrow_bullet.png

arrow_bullet.png

1331 ms

arrow_white.png

arrow_white.png

1758 ms

300lo.json

300lo.json

69 ms

icon_comments_grey.png

icon_comments_grey.png

1656 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

82 ms

ti.js

ti.js

63 ms

plusone.js

plusone.js

121 ms

__utm.gif

__utm.gif

44 ms

p

p

66 ms

bR4X34xWir4Psiacwqm_6l.js

bR4X34xWir4Psiacwqm_6l.js

27 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

71 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

57 ms

fastbutton

fastbutton

117 ms

widget_v2.134.js

widget_v2.134.js

45 ms

postmessageRelay

postmessageRelay

183 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

151 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

150 ms

v2

v2

172 ms

W5F8_SL0XFawnjxHGsZjJA.ttf

W5F8_SL0XFawnjxHGsZjJA.ttf

43 ms

3193398744-postmessagerelay.js

3193398744-postmessagerelay.js

20 ms

rpc:shindig_random.js

rpc:shindig_random.js

49 ms

dpx

dpx

10 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

11 ms

ca.png

ca.png

170 ms

xrefid.xgi

xrefid.xgi

10 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

83 ms

print.css

print.css

304 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

1 ms

Accessibility Review

willowsfinance.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

willowsfinance.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

willowsfinance.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Willowsfinance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Willowsfinance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

willowsfinance.co.uk

Open Graph description is not detected on the main page of Willows Finance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: