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zapfdolls.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

zapfdolls.co.uk

Zapf Dolls | Zapf Creations Dolls And Accessories | Search Now!

Page Load Speed

1.9 sec in total

First Response

325 ms

Resources Loaded

1.4 sec

Page Rendered

240 ms

zapfdolls.co.uk screenshot

About Website

Click here to check amazing Zapf Dolls content. Otherwise, check out these important facts you probably never knew about zapfdolls.co.uk

Welcome to Zapf Dolls! THE place for Baby Born & Baby Annabel Dolls, Prams , Clothes & Accessories | Same day despatch before 1pm | Free shipping over £30

Visit zapfdolls.co.uk

Key Findings

We analyzed Zapfdolls.co.uk page load time and found that the first response time was 325 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

zapfdolls.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value7,560 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.081

94/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

zapfdolls.co.uk

325 ms

zapfdolls.co.uk

436 ms

theme-bundle.polyfills.js

360 ms

theme-bundle.head_async.js

106 ms

webfont.js

93 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 11% of them (3 requests) were addressed to the original Zapfdolls.co.uk, 57% (16 requests) were made to Cdn11.bigcommerce.com and 14% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (436 ms) belongs to the original domain Zapfdolls.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 46.6 kB (16%)

Content Size

291.8 kB

After Optimization

245.2 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Zapfdolls.co.uk main page is 291.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 208.2 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 45.8 kB

  • Original 55.3 kB
  • After minification 46.9 kB
  • After compression 9.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.4 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.8 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 208.2 kB
  • After minification 208.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zapf Dolls images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 724 B

  • Original 28.2 kB
  • After minification 28.2 kB
  • After compression 27.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 11 (50%)

Requests Now

22

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zapf Dolls. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

zapfdolls.co.uk

zapfdolls.co.uk

325 ms

zapfdolls.co.uk

zapfdolls.co.uk

436 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

360 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

106 ms

webfont.js

webfont.js

93 ms

css

css

148 ms

theme-4fcd3510-6fa9-0139-134f-46be01285d0d.css

theme-4fcd3510-6fa9-0139-134f-46be01285d0d.css

124 ms

loader.js

loader.js

147 ms

index.js

index.js

286 ms

theme-bundle.main.js

theme-bundle.main.js

230 ms

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

130 ms

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

271 ms

visitor_stencil.js

visitor_stencil.js

272 ms

fbevents.js

fbevents.js

335 ms

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

194 ms

howleys_logo_1595577481__47974.original.jpg

howleys_logo_1595577481__47974.original.jpg

305 ms

test_banner.jpg

test_banner.jpg

352 ms

loading.svg

loading.svg

341 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

351 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

372 ms

index.php

index.php

200 ms

7cHqv4kjgoGqM7E3t-4s51op.ttf

7cHqv4kjgoGqM7E3t-4s51op.ttf

213 ms

ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7CA.ttf

ieVl2ZhZI2eCN5jzbjEETS9weq8-19K7CA.ttf

213 ms

analytics.js

analytics.js

94 ms

zf703687_xl__63501.1641923583.jpg

zf703687_xl__63501.1641923583.jpg

50 ms

zf702925_xl__36391.1613762109.jpg

zf702925_xl__36391.1613762109.jpg

51 ms

zf700969_xl__21138.1608406378.jpg

zf700969_xl__21138.1608406378.jpg

49 ms

apibritv8__88723.1592317762.jpg

apibritv8__88723.1592317762.jpg

52 ms

Accessibility Review

zapfdolls.co.uk accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

zapfdolls.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

zapfdolls.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zapfdolls.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zapfdolls.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zapfdolls.co.uk

Open Graph description is not detected on the main page of Zapf Dolls. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: