Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

zara.de

ZARA Deutschland / Germany | Neue Kollektion Online

Page Load Speed

470 ms in total

First Response

170 ms

Resources Loaded

246 ms

Page Rendered

54 ms

zara.de screenshot

About Website

Welcome to zara.de homepage info - get ready to check ZARA best content right away, or after learning these important things about zara.de

Modetrends für Damen, Herren und Kinder bei ZARA online. Finden Sie die aktuelle ZARA Mode in Kleidung & Accessoires für Damen, Herren, Kinder und Babys.

Visit zara.de

Key Findings

We analyzed Zara.de page load time and found that the first response time was 170 ms and then it took 300 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

zara.de performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value27.5 s

0/100

25%

SI (Speed Index)

Value34.6 s

0/100

10%

TBT (Total Blocking Time)

Value35,510 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value44.7 s

0/100

10%

Network Requests Diagram

zara.de

170 ms

70 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that 50% of them (1 request) were addressed to the original Zara.de, 50% (1 request) were made to Zara.com. The less responsive or slowest element that took the longest time to load (170 ms) belongs to the original domain Zara.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 52 B (26%)

Content Size

200 B

After Optimization

148 B

In fact, the total size of Zara.de main page is 200 B. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. HTML takes 200 B which makes up the majority of the site volume.

HTML Optimization

-26%

Potential reduce by 52 B

  • Original 200 B
  • After minification 198 B
  • After compression 148 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52 B or 26% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Accessibility Review

zara.de accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

zara.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

zara.de SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zara.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Zara.de main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of ZARA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: