Tools & Wizards About Us
zhaoxunmedia.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

zhaoxunmedia.com

兆讯传媒广告股份有限公司

Page Load Speed

36.9 sec in total

First Response

2.3 sec

Resources Loaded

34.4 sec

Page Rendered

202 ms

zhaoxunmedia.com screenshot

About Website

Welcome to zhaoxunmedia.com homepage info - get ready to check Zhaoxunmedia best content right away, or after learning these important things about zhaoxunmedia.com

兆讯传媒成立于2007年，是中国领先的铁路数字媒体运营商。2022年3月，兆讯传媒（股票代码：301102.SZ）成功登陆A股资本市场，成为中国高铁传媒第一股。公司下设营销中心、运营中心、财务中心、人力行政中心等部门。总部位于北京，在上海、广州、深圳、杭州等21座城市设有销售办事处。

Visit zhaoxunmedia.com

Key Findings

We analyzed Zhaoxunmedia.com page load time and found that the first response time was 2.3 sec and then it took 34.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 27 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

zhaoxunmedia.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value35.2 s

0/100

25%

SI (Speed Index)

Value26.5 s

0/100

10%

TBT (Total Blocking Time)

Value26,280 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value38.6 s

0/100

10%

Network Requests Diagram

zhaoxunmedia.com

2268 ms

tempates_div.css

2158 ms

styles.css

2246 ms

focus.css

1668 ms

focus.js

2237 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 92% of them (45 requests) were addressed to the original Zhaoxunmedia.com, 4% (2 requests) were made to Hm.baidu.com and 2% (1 request) were made to Wanda.cn. The less responsive or slowest element that took the longest time to load (20 sec) belongs to the original domain Zhaoxunmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 43.3 kB (54%)

Content Size

79.9 kB

After Optimization

36.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zhaoxunmedia.com main page is 79.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 26.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 21.5 kB

  • Original 26.8 kB
  • After minification 24.3 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.5 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 198 B

  • Original 25.5 kB
  • After minification 25.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zhaoxunmedia images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 1.1 kB

  • Original 1.7 kB
  • After minification 1.4 kB
  • After compression 515 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 kB or 69% of the original size.

CSS Optimization

-79%

Potential reduce by 20.5 kB

  • Original 26.0 kB
  • After minification 22.5 kB
  • After compression 5.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zhaoxunmedia.com needs all CSS files to be minified and compressed as it can save up to 20.5 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

19

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zhaoxunmedia. According to our analytics all requests are already optimized.

Network Requests Diagram

zhaoxunmedia.com

zhaoxunmedia.com

2268 ms

tempates_div.css

tempates_div.css

2158 ms

styles.css

styles.css

2246 ms

focus.css

focus.css

1668 ms

focus.js

focus.js

2237 ms

jquery.js

jquery.js

10231 ms

menu.js

menu.js

6731 ms

head.jpg

head.jpg

11746 ms

icon_menu_bg.gif

icon_menu_bg.gif

2682 ms

icon_nav_bg.png

icon_nav_bg.png

1394 ms

20130417202926_994.jpg

20130417202926_994.jpg

13603 ms

20130503111249_729.jpg

20130503111249_729.jpg

19960 ms

20130503113142_564.jpg

20130503113142_564.jpg

19960 ms

icon_lb_bg.png

icon_lb_bg.png

2809 ms

main_bg.jpg

main_bg.jpg

12247 ms

icon_lm.jpg

icon_lm.jpg

7545 ms

20160125112446_855.jpg

20160125112446_855.jpg

19959 ms

250_160_7c2c7a96431344e770d1db2f3beffd50.jpg

250_160_7c2c7a96431344e770d1db2f3beffd50.jpg

16832 ms

icon_more.jpg

icon_more.jpg

14452 ms

250_160_23f9a8c477d4cc8ed5d8466c853c5ad2.jpg

250_160_23f9a8c477d4cc8ed5d8466c853c5ad2.jpg

19959 ms

250_160_31ac481e5dbd27cfe427ab9e7e9bd6ec.jpg

250_160_31ac481e5dbd27cfe427ab9e7e9bd6ec.jpg

19960 ms

icon_croll_l.jpg

icon_croll_l.jpg

18254 ms

20151118135604_935.jpg

20151118135604_935.jpg

19961 ms

20151118135633_639.jpg

20151118135633_639.jpg

19960 ms

20151118135656_284.jpg

20151118135656_284.jpg

19961 ms

20151118135717_585.jpg

20151118135717_585.jpg

19961 ms

20151118135733_673.jpg

20151118135733_673.jpg

19961 ms

20151118135753_998.jpg

20151118135753_998.jpg

19961 ms

20151118135807_856.jpg

20151118135807_856.jpg

19961 ms

20151118135831_652.jpg

20151118135831_652.jpg

19962 ms

20151118135854_823.jpg

20151118135854_823.jpg

19962 ms

20151118135917_678.jpg

20151118135917_678.jpg

19961 ms

20151118135932_501.jpg

20151118135932_501.jpg

19962 ms

20151118140004_384.jpg

20151118140004_384.jpg

19962 ms

20151118140126_301.jpg

20151118140126_301.jpg

19963 ms

20151118140142_530.jpg

20151118140142_530.jpg

19962 ms

20151118140157_612.jpg

20151118140157_612.jpg

19963 ms

20151118140216_763.jpg

20151118140216_763.jpg

19963 ms

20151118140230_954.jpg

20151118140230_954.jpg

19964 ms

20151118140255_561.jpg

20151118140255_561.jpg

19963 ms

20151118140317_128.jpg

20151118140317_128.jpg

19964 ms

20151118140332_581.jpg

20151118140332_581.jpg

19963 ms

icon_croll_r.jpg

icon_croll_r.jpg

19932 ms

h.js

h.js

784 ms

21.gif

21.gif

727 ms

hm.gif

hm.gif

388 ms

footerred.jpg

footerred.jpg

19564 ms

hnum1.png

hnum1.png

19806 ms

hnum2.png

hnum2.png

18175 ms

Accessibility Review

zhaoxunmedia.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

zhaoxunmedia.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

zhaoxunmedia.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zhaoxunmedia.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Zhaoxunmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zhaoxunmedia.com

Open Graph description is not detected on the main page of Zhaoxunmedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: