Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

zipdriven.com

PureCars | Automotive Digital Marketing & Business Intelligence For Dealers

Page Load Speed

10.8 sec in total

First Response

66 ms

Resources Loaded

8.8 sec

Page Rendered

1.9 sec

zipdriven.com screenshot

About Website

Visit zipdriven.com now to see the best up-to-date Zipdriven content for United States and also check out these interesting facts you probably never knew about zipdriven.com

PureCars helps dealers make better marketing decisions with data, delivering more clicks, calls, leads, visits and ROs for dealers every day.

Visit zipdriven.com

Key Findings

We analyzed Zipdriven.com page load time and found that the first response time was 66 ms and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

zipdriven.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value36.1 s

0/100

10%

TBT (Total Blocking Time)

Value63,960 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value83.4 s

0/100

10%

Network Requests Diagram

zipdriven.com

66 ms

purecars.com

2216 ms

main.css

102 ms

bootstrap.min.css

131 ms

bdt-uikit.css

215 ms

Our browser made a total of 187 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Zipdriven.com, 68% (128 requests) were made to Purecars.com and 5% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Snippet.ramblechat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 275.8 kB (17%)

Content Size

1.6 MB

After Optimization

1.3 MB

In fact, the total size of Zipdriven.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 744.5 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 193.0 kB

  • Original 226.7 kB
  • After minification 204.2 kB
  • After compression 33.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.0 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 2.4 kB

  • Original 744.5 kB
  • After minification 742.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zipdriven images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.8 kB

  • Original 278.6 kB
  • After minification 278.3 kB
  • After compression 273.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 75.6 kB

  • Original 356.1 kB
  • After minification 353.7 kB
  • After compression 280.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zipdriven.com needs all CSS files to be minified and compressed as it can save up to 75.6 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 123 (72%)

Requests Now

170

After Optimization

47

The browser has sent 170 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zipdriven. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 81 to 1 for JavaScripts and from 37 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

zipdriven.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

zipdriven.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

zipdriven.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zipdriven.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zipdriven.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Zipdriven. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: