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zippo.com.cn screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

zippo.com.cn

ZIPPO China | 之宝中国官网

Page Load Speed

4.3 sec in total

First Response

535 ms

Resources Loaded

3.6 sec

Page Rendered

179 ms

zippo.com.cn screenshot

About Website

Click here to check amazing ZIPPO content for China. Otherwise, check out these important facts you probably never knew about zippo.com.cn

自1932年问世以来，ZIPPO便是世界上最负盛名的品牌之一。我们成功地将一枚小小的打火机，打造成为了一种文化符号。ZIPPO一直是不断激发灵感的精神图腾。仅用「打火」这一简单动作，ZIPPO便可启迪时代精神和灵感，照亮过往与未来。

Visit zippo.com.cn

Key Findings

We analyzed Zippo.com.cn page load time and found that the first response time was 535 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

zippo.com.cn performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value690 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.2 s

2/100

10%

Network Requests Diagram

zippo.com.cn

535 ms

www.zippo.com.cn

1672 ms

logo.svg

230 ms

app-b3724dedeea4471646b9.js

581 ms

framework-eabec1f86b08dcd92f4d.js

1325 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 71% of them (10 requests) were addressed to the original Zippo.com.cn, 29% (4 requests) were made to 0. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Zippo.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 285.5 kB (74%)

Content Size

384.5 kB

After Optimization

99.0 kB

  • HTML
  • JavaScript

In fact, the total size of Zippo.com.cn main page is 384.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 275.2 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 87.2 kB

  • Original 109.3 kB
  • After minification 107.8 kB
  • After compression 22.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.2 kB or 80% of the original size.

JavaScript Optimization

-72%

Potential reduce by 198.3 kB

  • Original 275.2 kB
  • After minification 275.2 kB
  • After compression 76.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 198.3 kB or 72% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (60%)

Requests Now

5

After Optimization

2

  • Images
  • JavaScript

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ZIPPO. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

zippo.com.cn

zippo.com.cn

535 ms

www.zippo.com.cn

www.zippo.com.cn

1672 ms

logo.svg

logo.svg

230 ms

app-b3724dedeea4471646b9.js

app-b3724dedeea4471646b9.js

581 ms

framework-eabec1f86b08dcd92f4d.js

framework-eabec1f86b08dcd92f4d.js

1325 ms

styles-e9d24b1846c7d6eb9685.js

styles-e9d24b1846c7d6eb9685.js

665 ms

webpack-runtime-8eea8330df1964d7d165.js

webpack-runtime-8eea8330df1964d7d165.js

672 ms

s3downbar.css

s3downbar.css

7 ms

contextmenu.css

contextmenu.css

7 ms

tooltip.css

tooltip.css

7 ms

logo16.png

logo16.png

8 ms

centralesans-medium-webfont-d34f971b2a6e6cf758ad70f55ccef837.woff

centralesans-medium-webfont-d34f971b2a6e6cf758ad70f55ccef837.woff

896 ms

centralesans-bold-webfont-e3b6b57110eb7d8c0172a7c830e19cea.woff

centralesans-bold-webfont-e3b6b57110eb7d8c0172a7c830e19cea.woff

896 ms

centralesans-xbold-webfont-dd292fba7fa18d36f9227a7e87704945.woff

centralesans-xbold-webfont-dd292fba7fa18d36f9227a7e87704945.woff

800 ms

Accessibility Review

zippo.com.cn accessibility score

88

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

zippo.com.cn best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

zippo.com.cn SEO score

91

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zippo.com.cn can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Chinese language. Our system also found out that Zippo.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zippo.com.cn

Open Graph data is detected on the main page of ZIPPO. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: