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zippo.ru screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

zippo.ru

Zippo Россия | Официальный сайт | Интернет-магазин

Page Load Speed

6.8 sec in total

First Response

451 ms

Resources Loaded

6 sec

Page Rendered

407 ms

zippo.ru screenshot

About Website

Click here to check amazing Zippo content for Russia. Otherwise, check out these important facts you probably never knew about zippo.ru

Интернет-магазин оригинальных зажигалок zippo

Visit zippo.ru

Key Findings

We analyzed Zippo.ru page load time and found that the first response time was 451 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

zippo.ru performance score

0

Network Requests Diagram

zippo.ru

451 ms

www.zippo.ru

608 ms

analytics.js

28 ms

core.min.css

172 ms

popup.min.css

369 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 81% of them (48 requests) were addressed to the original Zippo.ru, 7% (4 requests) were made to Google-analytics.com and 7% (4 requests) were made to Mc.yandex.ru. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Zippo.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 395.0 kB (10%)

Content Size

4.0 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Zippo.ru main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 13.1 kB

  • Original 20.2 kB
  • After minification 20.1 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.1 kB or 65% of the original size.

Image Optimization

-7%

Potential reduce by 252.1 kB

  • Original 3.7 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zippo images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 43.3 kB

  • Original 93.2 kB
  • After minification 93.2 kB
  • After compression 49.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 43.3 kB or 47% of the original size.

CSS Optimization

-84%

Potential reduce by 86.4 kB

  • Original 103.2 kB
  • After minification 89.0 kB
  • After compression 16.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zippo.ru needs all CSS files to be minified and compressed as it can save up to 86.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (58%)

Requests Now

53

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zippo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

zippo.ru

zippo.ru

451 ms

www.zippo.ru

www.zippo.ru

608 ms

analytics.js

analytics.js

28 ms

core.min.css

core.min.css

172 ms

popup.min.css

popup.min.css

369 ms

style.css

style.css

378 ms

BebasNeue.css

BebasNeue.css

370 ms

Rouble.css

Rouble.css

367 ms

styles.css

styles.css

367 ms

template_styles.css

template_styles.css

368 ms

core.min.js

core.min.js

764 ms

core_ajax.min.js

core_ajax.min.js

579 ms

core_window.min.js

core_window.min.js

784 ms

jquery.min.js

jquery.min.js

936 ms

jquery-fly.js

jquery-fly.js

590 ms

jquery-header.js

jquery-header.js

592 ms

index-slider.js

index-slider.js

769 ms

ec.js

ec.js

12 ms

linkid.js

linkid.js

24 ms

collect

collect

17 ms

ga-audiences

ga-audiences

37 ms

ba.js

ba.js

200 ms

correct.css

correct.css

160 ms

bg-listing.jpg

bg-listing.jpg

525 ms

zippo.ru.png

zippo.ru.png

374 ms

header-catalog-btn.png

header-catalog-btn.png

155 ms

header-menu-btn.png

header-menu-btn.png

162 ms

cart-btn-bg.png

cart-btn-bg.png

160 ms

cart-bg.png

cart-bg.png

162 ms

arrow-right-orange-small.png

arrow-right-orange-small.png

358 ms

icon-cart.png

icon-cart.png

370 ms

russia.png

russia.png

842 ms

grelka.png

grelka.png

833 ms

8marta.png

8marta.png

979 ms

zippo-gray.png

zippo-gray.png

526 ms

14142397651.jpg

14142397651.jpg

3665 ms

5.jpg.png

5.jpg.png

3767 ms

1_2008_full.jpg

1_2008_full.jpg

2051 ms

1_2006_full.jpg

1_2006_full.jpg

2785 ms

3.jpg

3.jpg

1536 ms

06.jpg

06.jpg

3642 ms

index-slider-btns.png

index-slider-btns.png

1693 ms

arrow-right-orange.png

arrow-right-orange.png

1910 ms

BebasNeue-Bold.woff

BebasNeue-Bold.woff

2078 ms

BebasNeue-Regular.woff

BebasNeue-Regular.woff

2288 ms

Rouble.woff

Rouble.woff

2310 ms

arrow-right-red.png

arrow-right-red.png

2454 ms

footer-bg.png

footer-bg.png

2486 ms

watch.js

watch.js

180 ms

icon-flame.png

icon-flame.png

2602 ms

zippo_encore.png

zippo_encore.png

2641 ms

icon_ftr_fb.png

icon_ftr_fb.png

2823 ms

icon_ftr_yt.png

icon_ftr_yt.png

2844 ms

icon_ftr_ig.png

icon_ftr_ig.png

2930 ms

icon_ftr_tw.png

icon_ftr_tw.png

3021 ms

bx_stat

bx_stat

209 ms

watch.js

watch.js

464 ms

advert.gif

advert.gif

91 ms

1

1

92 ms

SEO Factors

zippo.ru SEO score

0

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zippo.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Zippo.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

zippo.ru

Open Graph description is not detected on the main page of Zippo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: